A PROJECT REPORT ON “Market analysis of jeans industry in surat” In Partial Fulfillment Of The Degree Requirements Towards The Bachelor in Business Administration Submitted By: Ritu Mishra Roll no -28 (Marketing) Sem -6th Submitted To: Mr.Ashish Sukhadiya SURAT 2009-2010 ACKNOWLEDGEMENT This report is written in accordance with the Bachelor of Business Administration course prescribed by Veer Narmad South Gujarat
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Brand Report: Levi ’s Strauss & Co. Company Analysis In 1853‚ a Bavarian immigrant named Levi Strauss opened a dry-goods business in San Francisco‚ California. Roughly twenty years later‚ the problem miners had with finding sturdy pants was brought to Levi ’s attention. This is what ultimately led Strauss to ease out of selling dry-goods and focus on designing the first pair of denim high-wasted overalls‚ later known as jeans. In 1873‚ Levi Strauss used his money from his already successful
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4: Current Branding and market segmentation Chapter 5: Research Methodology and Approach to the Project Chapter 6: Analysis of the Data Chapter 7: Recommending the Strategy Chapter 8: Conclusions LEVI’S BACKGROUND Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim‚ Franconia‚ (Kingdom of Bavaria) to San Francisco‚ California to open a west coast branch of
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market & explain the strategy being used to reach the market. LEVI’S Levi’s is a brand of Levi Strauss & Co.‚ a company which is worldwide recognized to be one of the prime marketers in apparels. Levi’s Strauss & Co. was founded by Levis Strauss who was a Bavarian immigrant in United States. Till 1870‚ his business of making sturdy pants for miners in the name of Levis Strauss and Co. In 1873‚ a European immigrant Jacob Davis and Levi Strauss agreed to patent the idea of Davis with financial
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Creating a Sub-brand“ Report 1. How would you characterize Levi´s branding strategy in general? Levi’s is a brand recognizable in the whole wide world. There is no person who wouldn’t be able to associate correctly the Name with the product. LS&Co has managed to create something timeless‚ just like their classical 501 blue jeans. Although their branding message was changing slightly during the time‚ they kept core values and traditions untouched. Comfort‚ uniqueness‚ quality and emotional impact
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JP Morgan Chase & Co. JP Morgan Chase & Co. was formed in 2000 by the merger of JP Morgan & Co and Chase Manhattan Corporation (JP Morgan Chase‚ 2007). This merger created a new playing field for the corporation. JP Morgan Chase & Co. now has over $2 trillion dollars in assets and is a leader in the banking and investment industry. JP Morgan Chase has since merged with other financial institutions and simply monopolized the industry. They are recognized as one of the big four banks alongside
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Levi Strauss & Co. Levi Strauss & Co. also known as LS&CO or simply Levi’s‚ is a privately held American clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim‚ Bavaria‚ to San Francisco‚ California to open a west coast branch of his brothers’ New York goods business. In 1873‚ Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men’s work pants out of denim: the first blue jeans. The company
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Quality and responsibility never go out of style Levi Strauss & Co. About Levi’s Levi Strauss & Co. is one of the world ’s largest and well-known brand-name in jeanswear with its reported net revenues of 4.4 billion dollars (in 2010). The enterprise designs and markets jeans‚ casual wear‚ accessories for men‚ women and children in more than 110 countries worldwide ( through supply chains ) and represents itself in 31 countries with 482 own stores
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of management Submitted by:- Zonunmawii R/no.: 22 Regn no.: 11003689 Section: S1013 Introduction and Findings Levi Strauss & Co. (LS&CO) is a private clothing company found in 1853 by Levi Strauss. The name of the company was named after the founder. It was in 1853 when Levi Strauss came from Buttenhiem ‚ Franconia‚ (Kingdom of Bavaria) to San Francisco‚ California to open a west
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Group 5 Today’s Agenda Introduction of SCOPE consulting Business Overview Introduction of POW Analysis Ø Immediate Planning Ø Vendor Supply Ø Price Sensitivity Ø Long-‐Term Contracts How POW works Conclusion SCOPE Consul4ng Team‚ LLM
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