IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
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Ahmed Yerima. Among the speakers were Jahman Anikulapo‚ Anthony Akeaze and Presidents of professional guilds like: Sola Balogun (ACWAN)‚ Greg Odutayo (NANTAP)‚ Steve James (GONG)‚ and Kayode Animashaun (Film Scholars Association of Nigeria). The Nollywood industry was represented by Lancelot Emasuen‚ Sunny McDon‚ Anthony Anih‚ Eliel Ototeh and Nobert Ajaegbu RESOLUTIONS At the end of the roundtable‚ the participants resolved that: i. ii. iii. iv. v. IATC should initiate the introduction
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social standing‚ wealth‚ religion‚ education are for a moment forgotten as the audience are compelled to lose themselves in the world playing out before them on the large screen. As the largest producer of films‚ the Indian film industry beats both Hollywood and China in terms of the number of films churned out each year. Having accrued such a status through the production of more than 2000 films in India’s various languages‚ it is no wonder that the magical spell cast upon Indian cinema goers is a hard
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…….………..12 COURSE DESCRIPTIONS……………………………………………………………………………………………………………………………….………..12 FACULTY BIOS……………………………………………………………………………………………………………………………………………………….15 CAMPUS HOLLYWOOD……………………………………………………………………………………………………………………………………….…19 MISSION STATEMENT____________________________________ IDA Hollywood Dance Programs provide a comprehensive education in traditional and contemporary forms of dance in order to prepare students for a career in today’s dance industry. IDA strives
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Introduction Hi. I am Amol Khavaskar‚ a CAT 2012 student (actually “was” a CAT student). Just like any MBA aspirant‚ I gave dozens of exams & appeared for many GD/WAT + Interviews. I am hereby noting down all my interview experiences at various colleges. Hope it helps all future aspirants. Before that a brief snapshot of my background: Name CAT 2012 score Sect. 1 score Sect.2 score SSC HSC Graduation Work-Ex Calls Results Amol Khavaskar 99.08 (285/450) 99.22 (158/225) 94.24 (127/225) 92.93
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KOREAN FANCY: CONSUMER DESIRES‚ NATIONAL IDENTITY‚ AND CULTURAL CIRCULATION IN MILLENNIAL BHUTAN Draft—not for circulation‚ duplication‚ or citation I. INTRODUCTION Bhutan is a small country located on the southern slopes of the Himalayan mountain range between the very large countries of China (more specifically‚ its Tibet Autonomous Region) and India. It enjoys a certain amount of celebrity in the world’s press as a polity based on "Gross National Happiness" (GNH)‚ as an exclusive
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watching movies and films. Approximately 80 to 90 movies were produce simultaneously by the film-makers industry every month around the globe. There are outrageously tons of different kinds of movies we can name in the film industry today‚ mainly Hollywood‚ Bollywood‚ Kollywood‚ Tollywood and other ‘-woods’ we can possibly think of. In addition‚ cinematography or in a more specific manner of the term ‘movies’ had always been one of the most influential forms of modern entertainment. Although each person
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Table of Contents INTRODUCTION 3 BRAND AND PRODUCT BACKGROUND: 4 TATA PHOTON: 4 Features of Tata Photon+ 4 Services of Tata Photon 5 SITUATION ANALYSIS: 6 TOP COMPETITORS 7 MARKETING OBJECTIVES: 8 MARKETING ANALYSIS & STRATEGY: 8 EQUITY INDEX/PRICE ANALYSIS: 10 INSIGHTS FROM MEDIA: 12 TVC I (Get Speed Get Time) 13 TVC II 14 MEDIA ANALYSIS AND RECOMMENDATIONS: 16 PACKAGING: 17 Who am I (Brand)? 17 What am I (Product)? 17 Why am I? 18 IMPLEMENTATION – BUDGET & PROJECTIONS: 20 TATA
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the main feature of the ad. With the new communication strategy‚ the film star is used purely as a communication device to portray star quality in every Lux user. Branding story: What is the common seductive link between Hollywood actor Paul Newman‚ Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa? They have all tried selling a soap at some point or the other. And the soap is Lux‚ the premium beauty soap from
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Ashton Kutcher plays an indian character by the name of “Raj”. In the commercial‚ Raj is portrayed as a bollywood indian wearing a lavish costume. The accent is what sets the icing on the cake‚ others have called it a “poor imitation”. Ashton kutcher portraying Raj has received a huge backlash through social media like twitter and facebook. In my opinion‚ I agree with popchips’ response towards the Raj promotion. Popchips’ had no intention stereotyping or offending the indian race. Popchips’ later
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