Haier Slogan Contest 1） This year‚ Haier‚ the world’s leading home appliance solution provider‚ has begun to fully implement its network strategy. 2） On June 1‚ 2013‚ the Haier Group officially launched the “Power of Words” Global SLOGAN Contest. Haier is calling on global consumers to show their creativity‚ and come up with a slogan for the Haier brand. 3） The contest will last for 1 month throughout four key regions (China‚ Asia Pacific‚ the Americas‚ and the Europe/Middle East/Africa)
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CHAPTER-I INTRODUCTION 1.1 DEFINITION‚ MEANING‚ AND CONCEPT DEFINITION: Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media. MEANING: Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Advertising messages
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Company for Engineering Industries Group Name : Kiriazi Group Sector of Activity: Manufacturer of home appliances Legal Status : Joint Stock Prepared By: Marwa Ramadan Emam Gad Mohamed Rabaey Ahmed Kamal Ahmed Mohsen Ahmed Amin Ahmed Belbesy Mohamed Shazly Waleed Serag Khaled Helmy Background A. Brief and Overview: KIRIAZI Company for Engineering Industries is an Egyptian joint stock
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Whitman‚ Whirlpool CEO‚ 1994 Quoted in the Harvard Business Review In 1989‚ Whirlpool Corporation (Whirlpool) embarked on an ambitious global expansion with the objective of becoming the world market leader in home appliances. Beginning with the purchase of a majority stake in an appliance company owned by Philips‚ the Dutch electronics firm‚ Whirlpool purchased a majority stake in an Indian firm‚ established four joint ventures in China‚ and made significant new investments in its Latin America
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Panasonic IR Day 2012 Appliances Company Business Strategy May 23‚ 2012 Panasonic Corporation Appliances Company President Kazunori Takami Notes: 1. This is an English translation from the original presentation in Japanese. 2. In this presentation‚ “fiscal 2012” or “FY 2012” refers to the year ended March 31‚ 2012. In addition‚ “fiscal 2013” or “FY 2013” refers to the year ending March 31‚ 2013. Contents 11 1. Appliances Company Profile 2. Market Trends 3. Business Vision and
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Strategic Plan Organization Mission GM Holden is seeking to passionately innovate home appliances products‚ which will satisfy our customers for a reasonable price. Organization Vision GM Holden vision is to be one of the world leaders in motor and appliances while still ensuring that our customers lifestyle are enhanced by our products. Organizational values The organization values the following; Integrity‚ where the
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Schaefer introduced cost-cutting measures and employee involvement programs also outsourced machines‚ parts and components. CEO Donald Fites diversified Caterpillar’s product line and reorganized the company structurally. Facing weak competition both at home and abroad‚ Caterpillar charged premium prices for its high-quality products‚ paid its production workers union-scale wages‚ offered its shareholders high rates of return on their equity and enjoyed superior profits. In 1982 following a record year
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opinion‚ as a housework‚ I think saving money at home is one of the best ways to save our money. According to our monthly income is high or low that we can have the good ways to save money at home. First of all‚ to people with high income‚ living standard is also higher. In the home‚ they use many equipments that maybe cost a lot of money for them such as: television‚ refrigerator‚ air-conditoner.... . One of the best ways to reduce their home costs is saving money on their energy bills. Monthly
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Keat Radio & Electrical Co.‚ a sole proprietor business‚ which was a retailer for electrical appliance at Balik Pulau‚ Penang. As business improved‚ another shop was set up at 143- 145‚ Perak Road‚ 10150 Penang‚ which was previously the Head Office for Keat Radio Co. Sdn Bhd. (KRC). In 1976‚ Keat Radio & Electrical Co. went into import‚ export and wholesaling of electronic and electrical house hold appliances such as audio and visual items like portable radio cassette‚ transistor radios‚ black and white
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executives’ rigorous strategic. Brand strategy（1984~1991）：produce refrigerator only‚ accumulate management experience of enterprises and create famous brand “Haier”. Diversification strategy（1992~1998）：from one product expand to all the household appliance products. International strategy（1998~2005）：being sold in the main global economic area market. Global strategy（2006~now）：creating different kinds of Haier Brand------adjust to different countries in the
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