The Home Depot‚ Incorporated. Internal Environment Home Depot is a large-scale home improvement retail store. The company was founded by Bernard Marcus‚ Arthur Blank (CEO)‚ and Kenneth G. Lagone in Atlanta‚ GA during 1979. Funding for this company came from an investment firm Invemed of New York among several other private investors. Within the next eleven years HD started its horizontal growth by expanding to Florida in 1981. After growth into multiple U.S. states‚ founders Marcus‚ Blank‚ and
Premium The Home Depot Retailing
sure that the entire company is on the same page in terms of having clear company direction as well as complying with that direction the company is going in and spells out what the consequences are for not complying with said direction. As for Home Depot it seems that the company message has become diluted as it trickles down the leadership ladder into the stores. When I asked the in store associate development department supervisor which is the in store human resources person that does all the
Premium Employment Management Human resource management
Quiz 1 Edgar Sanchez Management 3303 Chris Zigrossi 8/29/13 Question 1 Home Depot represents the customer intimacy section of market discipline. Which is a marketing strategy ‚where a service supplier or product retailer gets close to their customers. The reason they go with this marketing strategy is because they give you solutions‚ advice ‚ and ideas. I pulled a direct quote from home depots corporate page that ensured me that it is not by luck people will receive this service it is
Free Decision making Marketing Rational choice theory
Home Depot Case Study Fabian Gonzalez Great Basin College Line and staff relationships consist of two types of authorities that work hand in hand in order for a company to work in an efficient manner. Line authority deals with the ability to make decisions over production‚ sales‚ or finance‚ while staff authority deals with the assisting of those who have line authority‚ by helping with the performance expected by workers (Certo). In the Home Depot case‚ the
Premium Management The Authority The Home Depot
The Home Depot Jonathan Stiffler MKTG 1010 June 27th‚ 2013 Bernie Marcus and Arthur Blank founded the Home Depot in 1978. Along with investment banker Ken Langone and merchandising expert Pat Farrah‚ the founder’s vision of one-stop shopping for the do-it-yourselfer became a reality when they opened the first two Home Depot stores on June 22‚ 1979‚ in Atlanta‚ Georgia. The first stores‚ at around 60‚000 square feet each‚ were enormous warehouses that dwarfed the competition
Premium Retailing Lowe's United States
Strengths Home Depot has many competitive strengths that make them a very difficult company to compete against. Home Depot’s strengths include: • Business model • Well known brand name • Extensive product offerings • Ability to grow Home Depot’s business model‚ the first of its kind in the home improvement industry has revolutionized the way customers shop for home improvement products. Their business model is simple. Sell home improvement products and services to DIY‚ BIY‚ and professional
Premium Lowe's The Home Depot Customer service
Home Depot Economic Indicators Two of the economic indicators‚ housing starts and interest rates have a trickle down effect on Home Depot’s business. The current outlook for both of these indicators is still ‚ unfortunately‚ bleak. We are firm believers in Edward Learner’s thesis that "Housing is the Business Cycle". It is still considered the source through which we view the economic cycle. According to a survey by PAA Research‚ the housing market colors every investment idea evaluated and
Premium Real estate Business cycle
Home Depot Case Analysis Andrew Stovall MKTG 6301.01 Dr. Rajaratnam September 27‚ 2012 Home Depot Case Analysis Summary The Home Depot Case takes place in 2007 during a time when the former chairman and CEO Robert Nardelli had recently announced his “mutually agreed” upon resignation from the company. Nardelli started at Home Depot in 2000 and produced rapid growth for the company because of his cost-cutting measures and centralized purchasing strategies. However‚ even though the profits
Premium Management Marketing Real estate
Muhammad Chughtai Daniel Tesler Home Depot Case Analysis Home Depot is a large U.S. based company that competes in the low cost home improvement retail and service industry. Home Depot is a global company because they also have consumers in Canada and Mexico‚ the potential to expand their market to other areas globally and have a global supply chain. In the U.S. market‚ the industry is concentrated and in the mature stage with Home Depot and Lowe’s making up a duopoly because they are the only
Premium Retailing Lowe's The Home Depot
Competitor Analysis Home Depot competitors are primarily in the home improvement and hardware retail industry‚ but also compete in the building materials retail and distribution‚ consumer electronics and appliances retail‚ and convenience stores and truck stops sectors. Some of Home Depot’s main competitors include: Lowe’s‚ True Value‚ and Ace Hardware. Now‚ these competitors are the main competition of Home Depot and all three stores carry about 75% if not more of what Home Depot sells. Keep in mind
Premium Customer relationship management Brand Big-box store