Marketing Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service‚ Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project‚ and develop a marketing plan. Organizational overviewBeginning in 1978‚ The Home Depot was founded by Bernie
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Business Ethics: Leadership Style Latron Moore BUS610: Organizational Behavior Instructor: Rachana Misraraj November 26‚ 2012 Business Ethics: Leadership Style “The ability to lead has been observed and reported on for many centuries. Many ancient writings tell tales of leaders who served in battle‚ commanded nations‚ or taught religious ideas. In a general sense‚ the primary qualities associated with leadership are vision‚ enthusiasm‚ trust
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Home Depot Student Name Course Date Instructor Name Home Depot Home Depot opened its first home improvement store in Atlanta Georgia in 1978. The company developed a tactical product analysis providing an assortment of products and services to customers. The products Home Depot offers focus on contractors and the do-it-yourself customers‚ as well as free how to clinics and workshops for children allowing them to build an item onsite in the store. Home Depot has grown into an internationally
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Business Analysis of Home Depot Inc. Lowell Adkins MGT/521 April 18 2012 Jeff Jordan Business Analysis of Home Depot Inc. The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. Along with investment banker Ken Langone and merchandising guru Pat Farrah‚ the founders’ vision of one-stop shopping for the do-it-yourselfer came to fruition when they opened the first two Home Depot stores on June 22‚ 1979‚ in Atlanta‚ Georgia (“The Home Depot”‚ 2011). From the start‚ associates
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from a large consumer group of new homeowners. As a result‚ a company such as The Home Depot was able to capitalize from the success of the construction and home improvement markets. Unfortunately‚ the downturn in the economy is truly affecting Home Depot ’s revenue. However‚ evaluating market conditions and market trends will help provide the company with the needed data to help predict the future market of Home Depot and suggestions to consider in order to overcome the economic challenges of the
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IMPLEMENTATION VIII. EVALUATION AND CONTROL The following exhibits are hereby attached:[pic][pic][pic] ----------------------- Today‚ The Home Depot is the world’s largest home improvement specialty retailer‚ with 2274 retail stores in the United States (including Puerto Rico and the U.S. Virgin Islands)‚ Canada‚ Mexico and China. The Home Depot"! stock is traded on the New York Stock Exchange (NYSE: HD) and is included in
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| | Home Depot’s Business Strategy Home Depot ’s target market is individual homeowners/small contractors. Even though the traditional ideology is that cost leadership and product differentiation business strategies are mutually exclusive‚ Home Depot was successful at using a combination strategy. First‚ Home Depot optimized the cost leadership strategy by offering low and competitive prices to its customers by emphasizing higher sales volumes with lower margins‚ while instituting a high
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Home Depot‚ Inc. Home Depot‚ Inc. is the world’s largest home improvement retailer with sales last fiscal year topping $74 billion (Figure 1). Home depot sells a wide inventory of products ranging from building materials and home improvement products to lawn and garden products. In addition it provides various home improvement services including bathroom and kitchen installation. Its main consumer base consists of do-it-yourself consumers- those homeowners
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David McGee Jr. BUS 482 Strategic Analysis Professor Bevensee The Home Depot The Home Depot‚ Inc. (The Home Depot)‚ based in Georgia‚ US‚ is a home improvement retailer. The Company operates The Home Depot stores‚ which are full-service‚ warehouse-style stores. The Home Depot stores sell an assortment of building materials‚ home improvement and lawn and garden products and provide a number of services. The Home Depot stores average approximately 104‚000 square feet of enclosed space‚ with approximately
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The Home Depot A paper submitted to Webber International University in partial fulfillment of the Bachelor Degree in Business Science Administration Elizabet Rodriguez April 2‚ 2013 Principles of Finance Financial Statement Analysis Dr. Jeannette Eberle Index I Title Page 1 II Table of Contents 2 III Brief Introduction and Organizational Structure 4 IV Brief Discussion of Products‚ Services and Markets 5 V Summary of Financial Statements
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