Home Depot A. Executive Summary * Introduction * The Home Depot Story - First Stage (1979-2000) * The Home Depot Story – Second Stage (2000 – 2006) * Problem Identification * Case Questions Introduction * Home Depot was founded in 1978 in Atlanta‚ Georgia by Bernie Marcus and Arthur Blank. * Both of them worked at Home Improvement Company in California and were fire by this company. * So instead of looking for a new job they decide to start up their own business
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section analyzes the corporate and strategy framework in Home Depot’s internal environment. The company’s mission statement‚ values and ethics‚ corporate culture‚ social responsibility‚ corporate governance‚ organizational structure‚ and the motivation‚ rewards‚ and incentive programs available for the company’s executives are identified‚ analyzed‚ and discussed. Mission Statement When discovering the idea for a business‚ an important element of the current strategy plan is a mission statement. This
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classmates‚ the mass media‚ and the President. Unfortunately‚ all that is discussed are the negative notes of how much money one lost in the stock market‚ how homes no longer have the equity it once had‚ and how some lost a home because of having the current status of consulting and being in between jobs. Because Home Depot is the leading supplier of home improvement building materials and related tools and supplies‚ the economy has greatly affected the company’s revenue and generating lower profits. However
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1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain
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Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 1 Copyright 2013‚ Pearson Education INTRODUCTION • Global vs. “Regular” Marketing - Scope of activities are outside the home-country market Copyright 2013‚ Pearson Education GLOBAL MARKETING • Create value for customers by improving benefits or reducing price – – – – Improve the product Find new distribution channels Create better communications Cut monetary
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the basis of Home Depot’s response to environmentalist issues can be measured in their power‚ legitimacy‚ and urgency. They possess power because they are willing to not shop at a company that is not environmentally responsible‚ so this put greater pressure on Home Depot to certified by the Forest Stewardship Council (FSC) and continues to keep them “honest” as far as their environmental contributions and practices. The stakeholder has legitimacy because they want to make sure that Home Depot’s appearance
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their by two Stanford MBA students with the strategy to reach the young and technologically savvy and young consumers in Russian speaking countries. Twith the founders’ goal of dominating in Russia and other countries of the former Soviet Union is well on its way as WikiMart . that has evolved into a large competitor in the e-commerce industry for that part of the world. The startup company was founded in 2008 by two Stanford MBA students with the strategy to reach the technological and young consumers
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1.What are the internal resources‚ capabilities‚ or competences of Home Depot that seem to need upgrading or improvement as Bob Nardelli becomes the CEO and why are they important? The internal resources‚ capabilities‚ or competencies of Home Depot that seem to need upgrading or improvement as Bob Nardelli becomes the CFO are the saturation of stores in suburban areas from accelerated growth‚ the lack of IT resources and service deficiencies‚ and the layout of the stores. In terms of the "Internal
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Home Depot was founded in 1978 in Atlanta‚ Georgia. The company went public in 1981. Their stocks were first traded in OTC (Over-The Counter) and were subsequently listed on the New York Stock Exchange in 1984. The Chain stores were warehouses that had huge amounts of building materials and home improvement products targeting customers that were individual home owners and small contractors. Their aim was to bring the warehouse retailing concept to the home center industry. This was considered to
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1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain
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