Company Profile of The Home Depot ANALYSIS #1 1. COMPANY BACKGROUND Home Depot Inc. was founded in 1978 and is the world’s prevalent home improvement retailer and the second largest retailer in the United States. The sales for the fiscal year 2000 were $45.7 billion‚ compared to $38.4 billion in fiscal 1999. As of January 2001‚ the company was operating 1‚134 retail stores in forty-seven states‚ six Canadian provinces‚ Puerto Rico‚ Chile and Argentina. Home Depot stores sell a wide variety
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Supply chain has never been Home Depot’s key strategic priorities in the past. Instead‚ the Atlanta-based home improvement’s management had always been focusing on expanding its stores. At the time‚ the company’s emphasis on expansion was appropriate considering the history of massive growth. What originally helped Home Depot’s growth was a decentralized business model where stores were populated with highly knowledgeable sales persons with backgrounds in various building trades. Regional and store-level
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case study illustrate the development process of a world-wide famous wine company—BRL Hardy. As a consolidated company from BRL Company and Hardy Company the evolution of BRL Hardy endured many obstacles in terms of different culture‚ organization‚ strategy‚ human resource management and so forth. However a real growth can be seen in the development of BRL Hardy and the debate between headquarters from BRL and Hardy is good for company to some extent as Steve Millar put that with 70% growth‚ we could
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External/Internal Factors-Home Depot Internal and External factors affect the four functions of management in several ways. A way that affect the external factor would be to encourage spending and making sure websites are readable and that buttons are operable and viewers have easy access without a large amount of difficult and straits. This can drive away business. The driving forces or environmental or forces‚ internal driving forces are inside the business and external forces are outside
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Part Two-Business Strategy Home Depot’s mission statement can be summed up in these eight core values • Excellent customer service • Taking care of our people • Giving back • Doing the “right” thing • Creating shareholder value • Respect for all people • Entrepreneurial spirit • Building strong relationships The founder of The Home Depot had this for his vision statement back in 1976 when their first store was opened in Atlanta‚ Georgia: “a vision of warehouse stores filled with a wide
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Global Marketing Plan Yve Franks MKT/562 Executive Summary Gambit Sports Outreach Program is designed to reach the children and the residents of Haiti. Gambits purpose is to develop a nonprofit sports soccer facility that focuses on educating the whole person through education‚ nutrition and sports. Children are in important part of our future and Gambit wants to be able to help Haiti and the children build up confidence
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The Home Depot: Leadership in Crisis Management Introduction Established in 1979‚ The Home Depot has proved to be a leading retail company founded upon providing excellent products at competitive prices sold from knowledgeable sales representatives. Through this concept‚ The Home Depot has dominated both professional and do-it-yourself sales across the world. In 1992‚ The Home Depot was faced with a new challenge. Hurricane Andrew struck with vengeance and devastated 75‚000 homes across
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ever done any home repairs or worked out in your yard‚ you have probably been in a Lowe’s home improvement store. Lowes’s has an extensive inventory of building supplies‚ home improvement products‚ as well as appliances. However‚ just because a store is fun to shop at does not indicate that it would be a good investment. Therefore‚ even though a head to head price comparison on products purchased at Lowe’s was less expensive than Home Depot‚ I would not invest in Lowe’s because home depot is in the same
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Chapter 1—The Global Marketing Imperative TRUE/FALSE 1. International marketing is much more than the science and art of business; it includes economics‚ anthropology‚ cultural studies‚ geography‚ history‚ languages‚ jurisprudence‚ statistics‚ demographics‚ and many other fields. ANS: T PTS: 1 DIF: Moderate REF: p. 4 NAT: AACSB Analytic | CB&E Model International perspective | R&D Knowledge of general business functions 2. The major foundation of the international marketing process is
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Discussion Question 1. What are the basic goals of marketing? Are these goals relevant to global marketing? Answer: The basic goals of marketing are focusing the resources and objective of an organization on environmental opportunities and needs in order to satisfy customer wants and needs by offering the product and services. These goals are relevant to global marketing in every part of the world because every country have its needs and wants and managers need the goals as a guidelines to pursue
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