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    Case Study: Trademark Inc.

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    Trademark‚ Inc. Part I - Accounting Issues (Case #2) Background Trademark Incorporated designs‚ manufactures‚ and distributes gift merchandise. Trademark manufactures its goods in five plants across the United States and operates through four divisions: Greeting Cards and Stationery‚ Calendars‚ Party Goods‚ and Specialty Gifts. In addition‚ Trademark also owns a Swiss company that manufactures similar products in Western Europe.  The Swiss company

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    Case: Andrew-Carter, Inc.

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    Case: Andrew-Carter‚ Inc. Andrew-Carter‚ Inc. (A-C) is a major Canadian producer and distributor of outdoor lighting fixtures. Its fixture is distributed throughout North America and has been in high demand for several years. The company operates three plants that manufacture the fixture and distribute it to five distribution centre (warehouse). During the present recession‚ A-C has seen a major drop in demand for its fixture as the housing market has declined. Based on the forecast of interest

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    Dell Inc. Case Study

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    Dell‚ Inc. Case Study First: Problem Diagnosis: Over the years‚ Dell has devised very successful strategies to increase customer loyalty and reduce costs. However with the passage of time‚ the company has failed to have a proactive approach to capitalize the opportunities provided by the environment and sustained its competitive advantage. 1. Use of the direct selling approach: This approach has been the main competitive advantage of Dell over the years‚ which enabled the company to create strong

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    LIVENT‚ INC.: An Instructional Case Michael C. Knapp Professor University of Oklahoma Price College of Business 307 W. Brooks Norman‚ Oklahoma 73019 Office phone: 405-325-5784 mknapp@ou.edu Carol A. Knapp Visiting Associate Professor University of Oklahoma Price College of Business 307 W. Brooks Norman‚ Oklahoma 73019 ABSTRACT: Like many financial frauds‚ the Livent‚ Inc. fraud was masterminded by a few individuals‚ primarily Garth Drabinsky‚ a Broadway “impresario” who had received

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    Home : a Movie Analysis

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    HOME A Movie Analysis (Maritess J. Balquiedra‚ DevC 263) Home is an environmental documentary by the French actor-photographer-turned-film director Yann Arthus Bertrand. With aerial footages from fifty-four countries‚ the movie chronicles the present day state of the Earth‚ and sends out a very strong message‚ the planet we call home is in trouble‚ and we‚ the dominant species‚ are largely responsible. The main theme expressed throughout the film is that of linkage‚ how all organisms and the

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    Pfizer Inc Case Study

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    INTRODUCTION OF PFIZER INC Pfizer‚ Inc. Type Public (NYSE: PFE) Founded Brooklyn‚ New York‚ USA (1849) Headquarters New York City‚ New York‚ USA Key people Jeff Kindler‚ CEO David Shedlarz‚ VC Ian Read‚ Pres. of Pharma. Martin Mackay‚ Pres. of R&D Industry Health Care Products Accupril® Lipitor® Viagra® Revenue ▲$48.613 billion USD (2007) Net income ▲$8.298 billion USD (2007) Employees 106‚000 (2005) Slogan Working for a healthier world™ Website www

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    was slow to integrate Microsoft products into its operating systems. Apple had a policy of trying to maintain their current clientele by innovative products‚ but have since began a new aggressive campaign aimed at attracting new customers thus brightening the company’s outlook. Economic Segment Apple Computers Inc. was positioned in the computer industry and still is‚ but it has managed to avoid direct competition in the personal computer industry by defining a target audience and maintaining

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    MEGA Inc. Case Study

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    ethics. A study about the perception of ethics among Muslims and Christian would reveal any differences regarding how the business practices of MEGA Inc. and evaluated. From the findings‚ both the customers share similar ideology regarding ethics in business practices. This shows that regardless of the location of operations‚ the business practices of MEGA Inc. appeared unethical because there was no respect for all employees‚ and there was lack of promotion of the the wellbeing of all

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    Hispanics United of Buffalo Case Case Summary: Hispanics United of Buffalo‚ Inc. (HUB) is a not-for-profit corporation which renders social services to its economically disadvantaged clients in Buffalo‚ New York. Its services include housing‚ advocacy for domestic violence victims‚ translation and interpretation services‚ a food pantry‚ senior and youth services and employment assistance. HUB hired Lydia Cruz-Moore in May 2010 as a domestic violence (DV) advocate pursuant to a one-year grant

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    Case Study: Fitbit Inc.

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    Fitbit Inc. was founded by James Park and Eric Friedman in 2007. The duo‚ realized that sensors and wireless technology had advanced to a point where they could bring remarkable experiences to fitness and health. This realization led to the conception of a wearable device with activity trackers and wireless-enabled technology that can measure various data and track activities related to health and fitness such as heart rate‚ quality of sleep‚ steps walked‚ steps climbed etc. Fitbit Inc. is devoted

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