PepsiCo vs. Market Segmentation Introduction Pepsi-Cola was founded by a druggist‚ Caleb Bradham in year 1898 (Overview‚ 2008). He came from New Bern‚ North Carolina (Overview‚ 2008). In year 1965‚ Pepsi-Cola merged with Frito-Lay in a new company named PepsiCo (Overview‚ 2008). Then‚ PepsiCo merged with Tropicana in year 1998 and also Quaker Oats Company in year 2001 (Overview‚ 2008). Those mergers have been divided in categories such as food‚ beverage and snacks. Now‚ Pepsi Brand is part of
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Summary........................................................................................ vi Potential Market Segmentation of a Brand New Product Product Potrayal................................................................................. vii Potential Market Segmentation..................................................................... viii Segmentation Profile..................................................................................... ix Evaluating The
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Company Background: The Home Depot‚ Inc. (NYSE: HD) Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. These founders envisioned providing one-stop shopping for the “do-it-yourselfer‚” and this vision became a reality after working with investment banker Ken Lagone and merchandising expert‚ Pat Farrah. The first two stores were opened on June 22‚ 1979‚ in Atlanta‚ GA. These first stores were approximately 60‚000 square feet in size each‚ and stocked 25‚000 products‚ which made
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Strengths Home Depot has many competitive strengths that make them a very difficult company to compete against. Home Depot’s strengths include: • Business model • Well known brand name • Extensive product offerings • Ability to grow Home Depot’s business model‚ the first of its kind in the home improvement industry has revolutionized the way customers shop for home improvement products. Their business model is simple. Sell home improvement products and services to DIY‚ BIY‚ and professional
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INTRODUCTION Home Depot enjoyed high growth of revenues and profits in the period 1978-2003. From 7 mio USD of revenues in 1979 to 64‚8 bn in 2003. Revenue growth was generated mainly due to external growth coming from mergers and acquisitions. Home Depot has four product categories: Building and Remodeling‚ Home Décor and Organizing‚ Outdoor Living and Tool and Hardware. Company went through some structural changes when in 2000 first non funder Bob Nerdelli became the CEO of the company. Nerdelli
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The Home Depot Case Analysis "The Home Depot NYSE: HD‚ headquartered in Vinings‚ Georgia‚ is a home improvement retailer that aims for both the do-it-yourself consumer and the professional in home improvement and construction. It is the second largest retailer in the United States‚ behind Wal-Mart; and the third largest retailer in the world‚ behind Wal-Mart and French company Carrefour. The Home Depot operates about 1‚900 stores across North America. The company operates stores in the United States
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Segmentation and Target Market: Elio Motors Tina M Miller MKT 571 August 18‚ 2014 Jason Leonard Segmentation and Target Market: Elio Motors Introduction Paul Elio is the engineer and company CEO of an American startup automaker founded in 2008: Elio Motors. Production is slated to begin in early 2015 in Shreveport‚ Louisiana. The design of the vehicle has three wheels with all the standard convinces of a four wheeled vehicle. The selling points of this vehicle is that 90% of the parts used to produce
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.............................................................................................3 History of Home Depot…………………………………………………………………………....4 Business risks related to capital structure…………………………………………………………5 Financial risk related to capital structure………………………………………………………….5 Home Depots Financial Status………….…………………………………………………............6 Future and Flexibility of Home Depot….…………………………………………………………7 Conclusion………………………………………………………………………………………...8 References…………………………………………………………………………………………9
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MARKET SEGMENTATION: ORGANISATIONAL ARCHETYPES AND RESEARCH AGENDAS* Mark Jenkins & Professor Malcolm McDonald Cranfield School of Management Address for correspondence: Mark Jenkins‚ Cranfield School of Management‚ Cranfield University‚ Bedford‚ MK43 0AL‚ UK. Tel: +44 (0) 234 751122; Fax: +44 (0) 234 750070 EMail: m.jenkins@cranfield.ac.uk Paper submitted to the European Journal of Marketing‚ February 1995. The authors acknowledge the invaluable comments of Professor Martin Christopher and the
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Home Depot Case Study Bernie Marcus and Arthur Blank opened the first Home Depot in Atlanta‚ Georgia in 1979. They had big plans for the hardware and home improvement industry. Today‚ Home Depot is extremely successful with over 22 million customers shopping weekly and 66 billion in revenue‚ which makes them the largest home improvement retailer in the world. Home Depot employs over 300‚000 people and operates over 2200 stores in the US‚ Mexico‚ Puerto Rico‚ China‚ the Virgin Islands‚ Guam and
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