What are the Objectives of Marketing? Marketing Management is an amalgamation of all the functions and actions which are necessary to provide optimal customer service to ensure customer satisfaction and loyalty. Thus‚ the prime focus of marketing management is to achieve the objectives of the business which is to earn profits by ensuring that the customer’s prerogative of high quality product and superior customer service is met. The following are some of the objectives of Marketing. 1. Identify
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Home Depot was founded in 1978 in Atlanta‚ Georgia. The company went public in 1981. Their stocks were first traded in OTC (Over-The Counter) and were subsequently listed on the New York Stock Exchange in 1984. The Chain stores were warehouses that had huge amounts of building materials and home improvement products targeting customers that were individual home owners and small contractors. Their aim was to bring the warehouse retailing concept to the home center industry. This was considered to
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Company Profile of The Home Depot ANALYSIS #1 1. COMPANY BACKGROUND Home Depot Inc. was founded in 1978 and is the world’s prevalent home improvement retailer and the second largest retailer in the United States. The sales for the fiscal year 2000 were $45.7 billion‚ compared to $38.4 billion in fiscal 1999. As of January 2001‚ the company was operating 1‚134 retail stores in forty-seven states‚ six Canadian provinces‚ Puerto Rico‚ Chile and Argentina. Home Depot stores sell a wide variety
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Marketing communication objective Planning is everything when it comes to measuring your success. If you fail to plan‚ it’s like a sailboat in the middle of the ocean without sails; you have no clue in which direction you will be sailing. This is why developing a marketing communication objective is paramount to your marketing success. What is marketing communications without having an objective? After all‚ an objective is the goal intended to be attained‚ which should be attainable and can be measured
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the basis of Home Depot’s response to environmentalist issues can be measured in their power‚ legitimacy‚ and urgency. They possess power because they are willing to not shop at a company that is not environmentally responsible‚ so this put greater pressure on Home Depot to certified by the Forest Stewardship Council (FSC) and continues to keep them “honest” as far as their environmental contributions and practices. The stakeholder has legitimacy because they want to make sure that Home Depot’s appearance
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The founders of The Home Depot had a vision‚ back when they opened the first store in Atlanta‚ Georgia in 1976: "a vision of warehouse stores filled with a wide assortment of products at the lowest prices with trained associates giving absolutely the best customer service in the industry." (Reingold‚ Jennifer. 2008) Today‚ that vision is still the guiding force driving the company’s philosophy. The Company’s Mission Statement reflect the Company’s strong business focus and core corporate values‚
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The Home Depot: Leadership in Crisis Management Introduction Established in 1979‚ The Home Depot has proved to be a leading retail company founded upon providing excellent products at competitive prices sold from knowledgeable sales representatives. Through this concept‚ The Home Depot has dominated both professional and do-it-yourself sales across the world. In 1992‚ The Home Depot was faced with a new challenge. Hurricane Andrew struck with vengeance and devastated 75‚000 homes across
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Vodafone Goals and Objectives The primary objective of Vodafone as a business entity is profit maximisation. The company has a mission statement that ensures for this objective to be achieved in the best possible manner. Vodafone’s mission statement is “to be the communications leader in an increasingly connected world” (Annual Report‚ 2010). Accordingly‚ this mission statement is communicated to all stakeholders of the company‚ especially to 84‚990 employees (Company Description‚ 2010) of the company
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Pricing objectives are goals that describe what a firm wants to achieve through pricing. Pricing objectives must be stated explicitly‚ and the statement should include the time frame for accomplishing them. There are six stages of setting prices. They are developing pricing objective‚ assessing the target market’s evaluation of price‚ evaluating competitors’ prices‚ choosing a basis for pricing‚ selecting a pricing strategy‚ and determining a specific price. Cost-based pricing is adding a
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1.What are the internal resources‚ capabilities‚ or competences of Home Depot that seem to need upgrading or improvement as Bob Nardelli becomes the CEO and why are they important? The internal resources‚ capabilities‚ or competencies of Home Depot that seem to need upgrading or improvement as Bob Nardelli becomes the CFO are the saturation of stores in suburban areas from accelerated growth‚ the lack of IT resources and service deficiencies‚ and the layout of the stores. In terms of the "Internal
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