"Home depot marketing goals objectives strategies" Essays and Research Papers

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    Competitor Analysis Home Depot competitors are primarily in the home improvement and hardware retail industry‚ but also compete in the building materials retail and distribution‚ consumer electronics and appliances retail‚ and convenience stores and truck stops sectors. Some of Home Depot’s main competitors include: Lowe’s‚ True Value‚ and Ace Hardware. Now‚ these competitors are the main competition of Home Depot and all three stores carry about 75% if not more of what Home Depot sells. Keep in mind

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    Set up in the late 1970s‚ Home Depot grew rapidly over the 1980s and early 1990s‚ adding stores at the average annual rate of 20 percent. In the late 1990s‚ the company’s comparable store growth rate began declining. It was also experiencing operational difficulties due to its tardiness in developing systems to manage its rapid growth. In this situation‚ the board decided to bring new leadership to the company that can focus on new technologies‚ build efficiencies and reallocate resources while keeping

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    Home Depot Mission Statement

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    “The Home Depot is in the home improvement business and our goal is to provide the highest level of service‚ the broadest selection of products and the most competitive prices. We are a values-driven company.” The above sentence is the mission statement of The Home Depot. The mission statement itself reveals what kind of standard The Home Depot is looking for. The Home Depot Incorporation was established on 22nd June‚ 1978 by Bernie Marcus and Arthur Blank. Home Depot is the world’s biggest home improvement

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    HOME DEPOT Financial Analysis The Home Depot at the end of 2000 stands on rock solid financial footing as the World’s largest home improvement Retailer. As they continue to grow in size‚ so has their outcome of success. Home Depot’s net revenues have grown 208% between FY 1995 and FY 2000. Home Depot’s growth in net earnings over the same period has been 284%. The revenue that the firm is retaining as profits is outweighing the total amount being brought into the company. In 1998‚ Home Depot was

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    Home Depot vs Lowes

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    Company Background: The Home Depot‚ Inc. (NYSE: HD) Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. These founders envisioned providing one-stop shopping for the “do-it-yourselfer‚” and this vision became a reality after working with investment banker Ken Lagone and merchandising expert‚ Pat Farrah. The first two stores were opened on June 22‚ 1979‚ in Atlanta‚ GA. These first stores were approximately 60‚000 square feet in size each‚ and stocked 25‚000 products‚ which made

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    HOME DEPOT INC. (Note: all $ amounts are stated in millions) PART 1 a) There are 3 years covered in the following primary comparative financial statements‚ namely fiscal years ended 1 February 2004‚ 2 February 2003 and 3 February 2002: • Consolidated Statement of Earnings • Statement of Stockholders Equity and Comprehensive Income • Consolidated Statements of Cash Flows There are 2 years covered in the Consolidated Balance Sheet‚ namely fiscal years ended 1 February 2004 and 2

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    Project 3 Home Depot and Hewlett Packard: Diagnosing Change using the Star Four Frame Model By Amanda HRM587 Professor Anderson I Diagnostic model The diagnostic model that I believe that the Hewlett Packard and Home Depot would fit the best is the Four Frame Model. The Four Frame Model consists of: Structural‚ Human Resources‚ Political‚ and Symbolic. The Structural frame is based on the rules‚ goals‚ policies of the organization‚ technology

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    Home Depot Swot Analysis

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    The Home Depot Case Analysis "The Home Depot NYSE: HD‚ headquartered in Vinings‚ Georgia‚ is a home improvement retailer that aims for both the do-it-yourself consumer and the professional in home improvement and construction. It is the second largest retailer in the United States‚ behind Wal-Mart; and the third largest retailer in the world‚ behind Wal-Mart and French company Carrefour. The Home Depot operates about 1‚900 stores across North America. The company operates stores in the United States

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    Home Depot Swot Analysis

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    Conclusion Home Depot is a worldwide organization that focuses in the home improvement market‚ as well as provides product development for the construction industries. This strategically operated organization reflects the commitment from federal and provincial legislations in order to “take care of our people.” Home Depot pledges to create a safe work environment‚ and to treat everyone fairly. Home Depot is committed to customer service‚ and building strong relationships with costumers‚ venders

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    A Centralized Structure Transforms Home Depot 1. In what ways can (a) decentralizing and (b) centralizing authority help an organization like Home Depot to improve its performance? From 2000 to 2007‚ Robert Nardelli‚ a former senior executive at GE (General Electric)‚ served as CEO of Home Depot. Almost immediately‚ he transformed Home Depot’s logistics and leadership structure from decentralized to centralized. It was one way to respond to the pressures of competition from the Internet

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