Part Two-Business Strategy Home Depot’s mission statement can be summed up in these eight core values • Excellent customer service • Taking care of our people • Giving back • Doing the “right” thing • Creating shareholder value • Respect for all people • Entrepreneurial spirit • Building strong relationships The founder of The Home Depot had this for his vision statement back in 1976 when their first store was opened in Atlanta‚ Georgia: “a vision of warehouse stores filled with a wide
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Home Depot was founded in 1978 in Atlanta‚ Georgia. The company went public in 1981. Their stocks were first traded in OTC (Over-The Counter) and were subsequently listed on the New York Stock Exchange in 1984. The Chain stores were warehouses that had huge amounts of building materials and home improvement products targeting customers that were individual home owners and small contractors. Their aim was to bring the warehouse retailing concept to the home center industry. This was considered to
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Place in the Marketing Mix refers to two key areas : - 1. Marketing Channels 2.Physical Distribution & Logistics A marketing channel - Comprises individuals and organisations that together ensure the flow of products and services from producer to customers. Zero level (direct supply): For example‚ mailorder books / records‚ direct flight bookings‚ internet sales and bookings. One stage channel: Many FMCGs fall into this category‚ for example‚ branded food stuffs‚ clothing‚ DIY products
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External/Internal Factors-Home Depot Internal and External factors affect the four functions of management in several ways. A way that affect the external factor would be to encourage spending and making sure websites are readable and that buttons are operable and viewers have easy access without a large amount of difficult and straits. This can drive away business. The driving forces or environmental or forces‚ internal driving forces are inside the business and external forces are outside
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Communication Assignment Communicating at Home Depot The company has a plan to install hire new staff to install curtain rods. This requires expert guidance on kitchen modeling; hence the company to hire a new staff in order to provide a helping hand. In addition‚ the co-founders‚ Arthur Blank and Bernie Marcus have to design a retail culture to tackle the Home Depot improvement and repair projects by hiring contractors. In addition‚ the company has realized
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after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including width‚ length‚ depth and consistency (Proctor‚ 200). Width is the number of lines the firm carries‚ for example Sony has various lines including TV‚ video‚ cameras and laptops. Length is the number of items in the product mix‚ for example Toshibahas different types of TVs and laptops. Depth is the number of variants of
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The founders of The Home Depot had a vision‚ back when they opened the first store in Atlanta‚ Georgia in 1976: "a vision of warehouse stores filled with a wide assortment of products at the lowest prices with trained associates giving absolutely the best customer service in the industry." (Reingold‚ Jennifer. 2008) Today‚ that vision is still the guiding force driving the company’s philosophy. The Company’s Mission Statement reflect the Company’s strong business focus and core corporate values‚
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Target customer Over 30 years old men‚ who are middle income level‚ preventing hair fall problem. User Status: Potential users‚ regular users 4Ps 1. Product I am going to talk about the product of marketing mix for these shampoos. Product is plays a principle roles in marketing mix. Now‚ I would like to elaborate by levels of product and product classification. First‚ I want to talk about the BAWANG Man’s Anit-hair Fall Shampoo. The core benefit of the shampoo is that the customers can
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Home Depot Inc. in The New Millennium 1. Avalie o desempenho financeiro da Home Depot de 1986 até 1999. Como a companhia atingiu um desempenho tão espetacular? O que explica o declínio no desempenho em 2000? A Home Depot apresentou crescimento estrondoso de 1986 a 1999. As vendas da companhia passaram de US$1 bi para US$45 bi em menos de 15 anos; de 60 para mais de mil lojas; de varejista do sunbelt americano para multinacional com presença no Canadá‚ Porto Rico e Chile. A empresa
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ever done any home repairs or worked out in your yard‚ you have probably been in a Lowe’s home improvement store. Lowes’s has an extensive inventory of building supplies‚ home improvement products‚ as well as appliances. However‚ just because a store is fun to shop at does not indicate that it would be a good investment. Therefore‚ even though a head to head price comparison on products purchased at Lowe’s was less expensive than Home Depot‚ I would not invest in Lowe’s because home depot is in the same
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