"Home depot marketing strategy" Essays and Research Papers

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    traded global firm‚ The Home Depot‚ Incorporated leads the world in retail building supplies and home improvement goods. According to the 2009 Form 10-K reported to the Securities and Exchange Commission (SEC)‚ the company maintains 2‚244 retail sites “Located throughout the United States including the Commonwealth of Puerto Rico and the territories of the U.S. Virgin Islands and Guam (“U.S.”)‚ Canada‚ China and Mexico” (The Home Depot: Annual Report‚ 2009). The Home Depot wisely forecasts and assesses

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    Team Based Approach – Home Depot The purpose of this paper is to examine and discuss the training issues that are likely to be faced by the selected organization‚ Home Depot. Home Depot is a leading and renowned U.S based retailing company that deals with the home improvement and construction services and products. According to the given case‚ Home Depot is contemplating to adopt and use a team-based approach‚ in order to reduce the operational cost‚ while increasing its overall productivity.

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    Strengths • Home Depot is the world’s largest home retailer. The fourth largest retailer in the U.S. and the fifth largest retailer in the world. • Home Depot ranks #37 on Forbe’s “ World’s Most Valuable Brands” list. • Offering the largest selection of home products‚ Home Depot can cater to three distinct target audiences‚ do-it-yourselfers‚ do-it-for-me consumers and professional customers. • The company has alliances with many exclusive brands giving them a competitive advantage. • Home Depot is ahead

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    Home Depot A. Executive Summary * Introduction * The Home Depot Story - First Stage (1979-2000) * The Home Depot Story – Second Stage (2000 – 2006) * Problem Identification * Case Questions Introduction * Home Depot was founded in 1978 in Atlanta‚ Georgia by Bernie Marcus and Arthur Blank. * Both of them worked at Home Improvement Company in California and were fire by this company. * So instead of looking for a new job they decide to start up their own business

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    Home Depot Environmental Sustainability Audit The Home Depot is a company built under the principle of creating value for their stockholders while never forgetting the company’s main values: “Taking care of our people‚ giving back‚ doing the right thing‚ creating shareholder value‚ respect for all people‚ entrepreneurial spirit‚ building strong relationships‚ and excellent customer service”. These values were presented by Francis S. Blake (The Home Depot C.E.O.) on the company’s 2007 annual

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    section analyzes the corporate and strategy framework in Home Depot’s internal environment. The company’s mission statement‚ values and ethics‚ corporate culture‚ social responsibility‚ corporate governance‚ organizational structure‚ and the motivation‚ rewards‚ and incentive programs available for the company’s executives are identified‚ analyzed‚ and discussed. Mission Statement When discovering the idea for a business‚ an important element of the current strategy plan is a mission statement. This

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    classmates‚ the mass media‚ and the President. Unfortunately‚ all that is discussed are the negative notes of how much money one lost in the stock market‚ how homes no longer have the equity it once had‚ and how some lost a home because of having the current status of consulting and being in between jobs. Because Home Depot is the leading supplier of home improvement building materials and related tools and supplies‚ the economy has greatly affected the company’s revenue and generating lower profits. However

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    the basis of Home Depot’s response to environmentalist issues can be measured in their power‚ legitimacy‚ and urgency. They possess power because they are willing to not shop at a company that is not environmentally responsible‚ so this put greater pressure on Home Depot to certified by the Forest Stewardship Council (FSC) and continues to keep them “honest” as far as their environmental contributions and practices. The stakeholder has legitimacy because they want to make sure that Home Depot’s appearance

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    playing important role for integration the supply chain. (Wisner‚ 2009) In 2006‚ Home Depot did not focus their supply chain said Mark Holifield senior vice president of Home Depot. They pointed out that warehouse management was not the top of their improvement list. However‚ Home Depot realized that they faced a big problem due to their outdated technology for their supply chain (Maloney‚ 2009). In 2009 annual Home Depot report mentioned that transformation of the supply chain was so important.

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    1.What are the internal resources‚ capabilities‚ or competences of Home Depot that seem to need upgrading or improvement as Bob Nardelli becomes the CEO and why are they important? The internal resources‚ capabilities‚ or competencies of Home Depot that seem to need upgrading or improvement as Bob Nardelli becomes the CFO are the saturation of stores in suburban areas from accelerated growth‚ the lack of IT resources and service deficiencies‚ and the layout of the stores. In terms of the "Internal

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