"Home depot marketing strategy" Essays and Research Papers

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    Company Profile of The Home Depot ANALYSIS #1 1. COMPANY BACKGROUND Home Depot Inc. was founded in 1978 and is the world’s prevalent home improvement retailer and the second largest retailer in the United States. The sales for the fiscal year 2000 were $45.7 billion‚ compared to $38.4 billion in fiscal 1999. As of January 2001‚ the company was operating 1‚134 retail stores in forty-seven states‚ six Canadian provinces‚ Puerto Rico‚ Chile and Argentina. Home Depot stores sell a wide variety

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    Home Depot was founded in 1978 in Atlanta‚ Georgia. The company went public in 1981. Their stocks were first traded in OTC (Over-The Counter) and were subsequently listed on the New York Stock Exchange in 1984. The Chain stores were warehouses that had huge amounts of building materials and home improvement products targeting customers that were individual home owners and small contractors. Their aim was to bring the warehouse retailing concept to the home center industry. This was considered to

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    Supply chain has never been Home Depot’s key strategic priorities in the past. Instead‚ the Atlanta-based home improvement’s management had always been focusing on expanding its stores. At the time‚ the company’s emphasis on expansion was appropriate considering the history of massive growth. What originally helped Home Depot’s growth was a decentralized business model where stores were populated with highly knowledgeable sales persons with backgrounds in various building trades. Regional and store-level

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    Part Two-Business Strategy Home Depot’s mission statement can be summed up in these eight core values • Excellent customer service • Taking care of our people • Giving back • Doing the “right” thing • Creating shareholder value • Respect for all people • Entrepreneurial spirit • Building strong relationships The founder of The Home Depot had this for his vision statement back in 1976 when their first store was opened in Atlanta‚ Georgia: “a vision of warehouse stores filled with a wide

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    The Home Depot: Leadership in Crisis Management Introduction Established in 1979‚ The Home Depot has proved to be a leading retail company founded upon providing excellent products at competitive prices sold from knowledgeable sales representatives. Through this concept‚ The Home Depot has dominated both professional and do-it-yourself sales across the world. In 1992‚ The Home Depot was faced with a new challenge. Hurricane Andrew struck with vengeance and devastated 75‚000 homes across

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    ever done any home repairs or worked out in your yard‚ you have probably been in a Lowe’s home improvement store. Lowes’s has an extensive inventory of building supplies‚ home improvement products‚ as well as appliances. However‚ just because a store is fun to shop at does not indicate that it would be a good investment. Therefore‚ even though a head to head price comparison on products purchased at Lowe’s was less expensive than Home Depot‚ I would not invest in Lowe’s because home depot is in the same

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    HOME DEPOT‚ INC. IN THE NEW MILLENNIUM Question 1: Estimation of intrinsic value of Home Depot’s stock as of Feb 1‚ 2001 To simplify the question‚ let’s Supppose ROE of Home Depot Inc would be constant during the following years as 20%: β=1.09 Re=Rf+β(ROE-Rf)=5.99%+1.09*6.5%=12.97% By doing this we assume: the Market risk premium during 2001 would be 6.4%. Acctually‚ according to the lecturer‚ the risk premium during year 1998-2008 should be within the range of 4% to 8%. Therefore the

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    The founders of The Home Depot had a vision‚ back when they opened the first store in Atlanta‚ Georgia in 1976: "a vision of warehouse stores filled with a wide assortment of products at the lowest prices with trained associates giving absolutely the best customer service in the industry." (Reingold‚ Jennifer. 2008) Today‚ that vision is still the guiding force driving the company’s philosophy. The Company’s Mission Statement reflect the Company’s strong business focus and core corporate values‚

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    Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect website‚ including pricing a vehicle of your choice. How successful is CarsDirect in reducing the hassles associated with buying an automobile? 2. Does the design of the CarsDirect website convey confidence and trust in the car buying process? How has CarsDirect answered consumers’ concerns over the lack of a human element in their marketspace? Exercise 1.2 Daytona

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    Home Depot vs. Lowe’s Retail Home Improvement Financial Analysis Background Introduction The home improvement sector of the economy is large with two major players in the industry and with many smaller local and regional competitors. These two major competitors are Home Depot and Lowe’s. These two companies account for over $110 billion in total sales each year. Even though sales have gone down over the past few years due to the downturn in the economy they have not gone down nearly

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