Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service‚ Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project‚ and develop a marketing plan. Organizational overviewBeginning in 1978‚ The Home Depot was founded by Bernie Marcus
Premium Marketing Home improvement Home
For my report I chose The Home Depot‚ Inc. (HD) on the NYSE. The Home Depot’s fiscal year ended February 3rd 2013. The information used in this report came from the company’s annual report. This company is clearly a retailer. It purchases home improvement goods from manufacturers and resells those goods to the consumer. I chose the Home Depot because I am very familiar with the home improvement industry having spent ten years working in the field. While I was working on homes professionally‚ I became
Premium Financial ratios Investment Financial ratio
Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta‚ Georgia. With their store‚ Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store‚ operated in a large‚ no-frills warehouse. Home Depot carries over 35‚000 products‚ with national brand names along with the Home Depot brand. At the start‚ Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide
Premium The Home Depot Management
Function at Home Depot‚ Inc. Abstract This paper discusses the role of human resources at Home Depot‚ Inc. According to Grossman (2008)‚ the organization had to lower costs‚ increase customer service ratings‚ and revitalize the culture in an unstable economic environment. This paper identifies key problems in the company’s decision to reduce its workforce in an effort to redefine the role of human resources management. It also examines how Home Depot fits the Lepak
Premium Management Human resource management Human resources
The Home Depot store on 59th St in Manhattan uses its storefront to attract its customers. In his book Why We Buy‚ Paco Underhill points out “the front of a store has utmost importance in determining who enters.” When it comes to generating traffic‚ and attracting people to buy‚ the front of the store has the most pull. To attract people to its store‚ the Home Depot location took advantage of its bright orange colors against the surrounding bland cement buildings with bright orange balloons as flags
Premium Customer Customer service Customer relationship management
Home Depot’s Customer Service Case Study Home Depot is an American based retailer of home improvement and construction products. Home Depot also offers services to its consumers. With its headquarters in Cobb County‚ Georgia‚ the company employs more than three-hundred fifty five-thousand people and operates two-thousand one-hundred sixty-four big-box stores across the world including‚ all fifty states‚ the District of Columbia‚ Puerto Rico‚ the Virgin Islands‚ Guam‚ Canada‚ Mexico and China (wikipedia
Premium Marketing Management Customer service
Time Warner In 1989‚ the largest Media Corporation was formed. The integration of Time Inc. and Warner communications produced Time Warner‚ which in 1996 with the acquisition of Turner broadcasting‚ regained it’s status from Disney as the largest media corporation in the world. The company right now‚ with over 200 subsidiaries world- wide‚ is becoming fully global with it’s profits from the USA falling‚ and it’s profits throughout the world rising. Globalisation
Premium Mass media Warner Bros.
1. In my opinion‚ Nardelli’s programs were failed in changing operation of Home Depot to a more effective one. There are two reasons that Nardelli was not more successful. First‚ most employees did not want to an outsider to “GE-ize their company and culture.” Employees in Home Depot did not trust their new manager‚ which led absent support when Nardelli carried out the new process. The second reason was also the more important reason. Nardelli used the concept learned from industrial businesses
Premium Management Customer Customer service
HOME DEPOT INC. (Note: all $ amounts are stated in millions) PART 1 a) There are 3 years covered in the following primary comparative financial statements‚ namely fiscal years ended 1 February 2004‚ 2 February 2003 and 3 February 2002: • Consolidated Statement of Earnings • Statement of Stockholders Equity and Comprehensive Income • Consolidated Statements of Cash Flows There are 2 years covered in the Consolidated Balance Sheet‚ namely fiscal years ended 1 February 2004 and 2
Premium Income statement Generally Accepted Accounting Principles Financial ratios
Home Depot’s Bumpy Road to Equality Internet/Case Study Assignment: 1. If Home Depot was correct in that it was not discriminating‚ but simply filling positions consistent with those who applied for them (and very few women were applying for customer service positions)‚ given your reading of this chapter‚ was the firm guilty of discrimination? If so‚ under what theory? Yes‚ Home Depot was accountable of discrimination towards women due to their standards of hiring by reinforcing gender stereotyping;
Premium Employment Recruitment