APPENDIX 1 EXHIBIT 1- Layers of the business environment 1. The macro - environment – (using the PESTEL model) 2. Industry (or sector) – (using 5 forces model) 3. Competitors ( using strategic groups‚ market segments and critical success factors) EXHIBIT 2 - PESTEL ANALYSIS Political Hungary in 2004 joined EU Strong government power in US to ban/regulate alcohol and distribution Hungarian government did not offer any trade support to the nation’s wineries Economic Exchange rates Duties and import
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B707s and 5 Boeing B737s‚ it now has a route network extending to 63 destinations in 35 countries‚ serving Asia‚ Europe‚ North America‚ the Middle East‚ the South West Pacific‚ and Africa. Today‚ they have a modern and young fleet of aircraft. Their homebase‚ Changi Airport‚ is regularly voted the world’s best‚ and serves as their gateway to Asia and beyond. Regarded as one of the leading airlines in the world‚ Singapore Airlines has acquired fame for its safe and comfortable journeys. Excellence in
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the Fall of 1981 & End of 1999‚ stock price had risen at a compound annual rate of 29% Uninterrupted growth in US economy since 1992 Competitors Lowe’s was second largest home improvement retailer Highly fragmented industry Menards and Homebase – smaller but concentrated in certain geographic areas Hechinger was main competitor initially but in an attempt to copy Home Depot’s warehouse style retail stores‚ went out of business Management Style Constantly evolving Evaluate new ideas
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In this essay offshoring will be explored as one of the management practices used by managers to do global business. Factors managers need to consider in general and in the banking industry when offshoring will be analysed through the use of the PESTEL analysis and Geert Hofstede’s approach to assessing national culture. ANZ bank will be used as an example when analysing offshoring factors for the banking industry by examining their policies and response to these factors. Finally the challenges
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Starbucks Systematic approach • Encapsulated‚ local approval‚ focus externally (society)‚ social‚ sociology‚ 1990s Understanding external environment 1. Remote and industry environment 2. Customers and markets PESTEL Typical change drivers 1. Homogenisation of customer needs and preferences across markets 2. Development of global supply‚ distribution and communication channels 3. Gain competitive advantage through economies of scale‚ supply chain improvements‚ sorucing lower costs
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Disney`s Strategy PESTEL SWOT STRATEGIC ANALYSES “Fiscal 2011 was a great year financially and strategically‚ demonstrating the strength of our brands and businesses with record revenue‚ net income and earnings per share‚” said Disney President and CEO Robert A. Iger. “We are confident the Company is well-positioned to deliver long-term value for our shareholders with our focus on quality content‚ compelling uses of technology and global asset growth.” According to the PESTEL analysis‚ the
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analysis on a global level. The case is designed to facilitate teaching of analysis frameworks including PESTEL‚ Porter’s Five Forces‚ the concept of the ‘strategic customer’ and industry critical success factors. 3. Learning objectives The case is designed to help students undertake structured analysis of an industry’s business environment‚ using analysis frameworks such as: PESTEL analysis Scenario analysis and Change Porter’s Five Forces and industry life cycle analysis
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have an impact upon the organisation‚ both in terms of being a threat or an opportunity and these include: * The PESTEL framework * Key drivers * Scenarios The PESTEL framework: categorises environmental influences into six main types: * Political * Economic * Social * Technological * Environmental * Legal The PESTEL analysis evaluates the broad societal trends that affect many industries. It identifies current and future developments
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PESTEL FACTORS PESTEL analysis stands for "Political‚ Economic‚ Social‚ and Technological‚ Environmental and Legal analysis". It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macro-environmental factors that the company has to take into consideration. Political factors or how and to what degree a government intervenes in the economy. Specifically‚ political factors include areas such as tax policy
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DFDS Seaways: Ferries‚ cruise-ferries and mini cruises Table of contents 1. Introduction 2. Socio-economic situation of the 4 countries Task 1.1 3. Suggestions for improved marketing efforts Task 1.2 Task 1.1 Det Forenede Dampskibs-Selskab (The United Steamship Company) DFDS Seaways is the largest shipping and logistics company in Northern Europe. The company has been founded quite
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