MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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INTRODUCTION TO BUSINESS ENVIRONMENT Chapter Outline : • Introduction • Meaning of Business • Business Objectives • What is Business Environment ? • Nature of Business Environment • Components of Business Environment • Determinant of Business Environment • Review Questions • References Introduction : Business environment is becoming highly complex‚ unstable and unpredictable in the globalised economy of today. The environment is the result of changing
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world footprint. Answer Selected Answer: 3.5 Correct Answer: 3.5 . Question 2 .0 out of 4 points Which of the following statements is TRUE? Answer Selected Answer: Bacteria represent a newer form of life‚ not present during the early prehistory of Earth. Correct Answer: Species on Earth today are but a fraction of all the species that ever lived. . Question 3 .4 out of 4 points Ecosystem services are.; Answer Selected Answer: economically valuable
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Assignment 6.2 Employees as Internal Customers In recent years‚ m any employers and employees have been faced with a horrid economic downturn. Many employees have been laid-off‚ demoted and a slew of other horrible issues. Many employers let go of average employees and retained the high-performers. What seems to be the norm nowadays is to pinch every penny and never give more than what is necessary. This leads to employers devaluing their employees and making high performers feel inadequate and
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INTRODUCTION Internal auditing is a management-oriented discipline that has evolved rapidly since World War II. Once a function primarily concerned with financial and accounting matters‚ internal auditing now addresses the entire range of operating activities and performs a correspondingly wide variety of assurance and consulting services. By definition‚ according to Institute of Internal Auditors (IIA)‚ internal auditing is an independent‚ objective assurance and consulting activity designed to
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Lesson 1 BUSINESS AND ITS ENVIRONMENT NATURE OF BUSINESS Business may be understood as the organized efforts of enterprise to supply consumers with goods and services for a profit. Businesses vary in size‚ as measured by the number of employees or by sales volume. But‚ all businesses share the same purpose: to earn profits. The purpose of business goes beyond earning profit. There are: • It is an important institution in society. • Be it for the supply of goods and services • Creation of
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The Company When Yahoo! was founded in 1994 by Stanford Ph.D. students‚ David Filo and Jerry Yang‚ it began as their hobby and has evolved into a global brand that has changed the way people communicate with each other‚ find and access information‚ and make purchases. Today‚ Yahoo! Inc. is the Internet ’s leading global consumer and business Services Company‚ offering a comprehensive network of essential services for Web users around the globe as well as businesses of all sizes. As the first online
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Lecture note on monitoring business and accounting systems. ------------------------------------------------- internal control systems and internal controls An internal control system is the whole system of controls‚ financial and otherwise‚ established by the management in order to * Carry on the business of the enterprise in an orderly and efficient manner‚ * Ensure adherence to management policies‚ * Safeguard the assets and secure as far as possible the completeness and accuracy
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Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview In
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Internal Combustion Engines Introduction Internal Combustion Engine‚ a heat engine in which the fuel is burned ( that is‚ united with oxygen ) within the confining space of the engine itself. This burning process releases large amounts of energy‚ which are transformed into work through the mechanism of the engine. This type of engine different from the steam engine‚ which process with an external combustion engine that fuel burned apart from the engine. The principal types of internal combustion
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