THE LANGUAGE OF ADVERTISING *Lakshmanan.M.P “There are four ways‚ and only four ways‚ in which we have contact with the world. We are evaluated and classified by these four contacts: what we do‚ how we look‚ what we say‚ and how we say it.” -Dale Carnegie Abstract We are living in an era of information explosion in which advertising seems to be an indispensable building block of the media.
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IFL A4.2 (2011-2012) Chapter 1: What is Language? - - .b lo gs po t.c om - Language can be viewed as a social fact‚ as a psychological state (mental dictionary)‚ as a set of structures (a grammatical system: a system to what orders the words have to come in if they are to make sense)‚ or as a collection of outputs (utterances/sentences: spoken or written). Language can be viewed as a set of choices (different ways of saying a sentence)‚ a set of contrasts (an inversion
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1. THE GERM. LANGUAGES IN THE MOD. WORLD Languages can be classified acc. to different principles. The historical classification groups lang-s in accordance with their origin from a common linguistic ancestor. English belongs to the Germanic or Teutonic group of lang-s. The modern GL are 11 in number. They all go to ProtoGermanic. And protogerm. goes to the Indoeuropean tongues. The GL fall into: 1. East Germanic (The Gothic Lang.) – nowadays all of them are dead‚ 2. North Germanic : Swedish –
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What Is an Author? Michel Foucault‚ 1969 The coming into being of the notion of "author" constitutes the privileged moment of individualization in the history of ideas‚ knowledge‚ literature‚ philosophy‚ and the sciences. Even today‚ when we reconstruct the history of a concept‚ literary genre‚ or school of philosophy‚ such categories seem relatively weak‚ secondary‚ and super imposed scansions in comparison with the solid and fundamental unit of the author and the work. I shall not offer here a
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Примерный перечень вопросов к экзамену по всему курсу стилистики английского языка. 1. The subject of stylistics. Its definition‚ its connection with other branches of linguistics. 2. Expressive means and stylistic devices. 3. Meaning from stylistic point of view. 4. Phonetic expressive means and stylistic devices (onomatopoeia‚ alliteration‚ assonance). 5. Phonetic expressive means and stylistic devices (euphony‚ rhyme‚ rhythm). 6. Graphical expressive means and stylistic devices
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Contents Introduction……………………………………………………………………….3 Chapter I. Theoretical aspect of the verb 1.1 The verb as a notional word denoting process ……………………….4 1.2 Classification of English verbs...........................................................6 1.3 Grammatical categories of the verb....................................................11 Chapter II. Practical aspect of the grammatical categories of the verb in modern English 2.1 The problems of category of voice……………………………………
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AP Literary and Rhetorical Terms 1. 2. alliteration- Used for poetic effect‚ a repetition of the initial sounds of several words in a group. The following line from Robert Frost’s poem "Acquainted with the Night provides us with an example of alliteration‚": I have stood still and stopped the sound of feet." The repetition of the s sound creates a sense of quiet‚ reinforcing the meaning of the line 3. allegory – Where every aspect of a story is representative‚ usually symbolic‚ of something
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Function word Function words (or grammatical words or synsemantic words or structure-class words) are words that have little lexical meaning or have ambiguous meaning‚ but instead serve to express grammatical relationships with other words within a sentence‚ or specify the attitude or mood of the speaker. They signal the structural relationships that words have to one another and are the glue that holds sentences together. Thus‚ they serve as important elements to the structures of sentences. [1] Consider
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1 MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF DANANG PHAN TH THU TH Y AN INVESTIGATION INTO ENGLISH - VIETNAMESE TRANSLATION OF EUPHEMISM Subject Area : The English Language Code : 60.22.15 M.A. THESIS IN THE ENGLISH LANGUAGE Supervisor: TR N ĐÌNH NGUYÊN‚ M.A. DANANG - 2011 i DECLARATION Except where reference is made in the text of the thesis‚ this thesis contains no material published elsewhere or extracted in whole or in part from a thesis by which I have qualified
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BIOLOGY (ZOOLOGY) Standard XI Untouchability is a sin Untouchability is a crime Untouchability is inhuman TAMIL NADU TEXTBOOK CORPORATION College Road‚ Chennai - 600 006. © Government of Tamilnadu First Edition - 2005 Chairperson Prof. T. SARGUNAM STEPHEN Dept. of Zoology Govt Arts College Nandanam‚ Chennai - 600 035. Reviewers Dr. D. Mony Reader in Zoology R. M. Vivekananda College Mylapore Chennai - 600 004. Dr. D. Sudarsanam Reader and H O D Dept. of Zoology Loyola College
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