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    Honda Marketing Plan

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    LONG PROJECT Prepared by group 3: Fazarizul Hashidi Bin Mohd Pauzi Muhammad Abd. Hafiz Bin Jafar MR121133 MR121098 Nurshazwani Amalina Bt. Sudirman MR121107 Ziba Habibi Lashkary Tian Yang MR111168 MR111233 Table of content INTRODUCTION – HONDA MALAYSIA .......................................................................................................... 3 1. 2. 3. 4. 5. COMPANY BACKGROUND ...............................................................................................

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    Honda Atlas Pakistan

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    Executive Summary Honda atlas Pakistan Ltd was created by the joint venture of Atlas Group of Pakistan and Honda Motor Company Japan. The first car rolled out from the plant in 1994‚ since then Honda Alas has been growing in terms of production capacity‚ market share etc. Honda is a strong brand name worldwide and it is differentiated by very high quality standards‚ technology‚ safety standards and advanced designs. In Pakistan Honda Atlas has successfully maintained its brand image hence they

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    Honda Marketting Strategy

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    The American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960 ’s the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increased by over 800‚000 in five years from 1960. In the early 60 ’s the major competitors were Haley - Davidson of U.S.A‚ BSA‚ Triumph and Norton of the UK and Motto - Guzzi of Italy. Harley-Davidson had the largest market share with sales in 1959 totalling a6.6 million dollars. Many of the motorcycles

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    Financial Analysis of Honda

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    FINACIAL STATEMENTS 3. TREND ANALYSIS 4. COMMON SIZE STATEMENTS 5. HORIZONTAL ANALYSIS 6. RATIO ANALYSIS 7. CONCLUSION 8. REFERANCES 3 About Honda- Company Profile‚ Strategy‚ Global Positioning. Honda Motor Company‚ Ltd. is a globally reknowned Japanese corporation well known for it’s automobiles and motorcycles. Since its beginnings in 1948‚ Honda has retained it’s trademark & cutting edge stye by constantly adding value and churning out products of impeccable quality at an affordable price

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    Honda Term Paper

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    Honda Introduction and Overview Honda Motor Co. Ltd. was incorporated in 1948 and originally manufactured and sold motorcycles (Whiston‚ 2012). Today‚ Honda is known for its manufacturing of many items – motorcycles‚ power products‚ engines (boat‚ generators and lawnmowers); and even private jets and robots (Whiston‚ 2012). For purposes of this research‚ however‚ we ’ll focus on Honda ’s auto-manufacturing abilities. During fiscal year 2012‚ Honda sold 15.7 million cars and motorcycles; automobiles

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    Honda Marketing Research

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    Built upon innovation and dreams‚ Honda Motor Company Ltd. being a Japan public multinational corporation is well known as a manufacturer of cars and motorcycles. Honda was established on 24 September 1948 and the respected founder is Soichiro Honda‚ borned in 1906 in Hamamatsu‚ Shizuoka Prefecture of Japan. Mr Soichiro’s father owned a blacksmith ’s shop and earned living repairing bicycles as an avocation. In his youth days‚ Soichiro Honda was apprenticed to a car repair shop in Tokyo. In 1923

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    Motorcycle and Hero Honda

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    Product Mix 8. Segmentation 9. Distribution strategy 10. Competition 11. SWOT Analysis 12. Survey 13. Bibliography Hero MotoCorp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In 2010‚ When Honda decided to move out of the

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    discussion. She was an Indian woman. With the interesting title “The Honda-Yamaha War” she is using several of the half of statement issues about the Honda and Yamaha circumstances. Honda is a multinational corporation‚ engine manufacturer and engineering corporation headquartered in Tokyo‚ Japan. In 1949 it began producing motorcycles‚ and ten years later‚ the company had become the leading maker of motorcycles in the world. Today‚ Honda is the fifth largest automobile manufacturer in the world and the

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    Honda B Analysis

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    Honda (B) Case Study 23/9/2014 – Fall 2014 Introduction Having read the Honda (A) story from a consulting company without the insight of the real players‚ this Honda (B) is different version of the story. It is more factual‚ personal and touches the business instinct of a Business entrepreneur. Honda Motor Co. founded by a hardworking yet exploiting and known figure called Soichiro Honda post WWII. It is a story of a

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    Honda Supply Chain

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    The history of Honda Honda is one of the world’s largest motorcycle manufacturers and of the leaders in the automakers industry. It was founded in 1948 by Soichiro Honda and Takeo Fujisawa. It’s headquarter is in Tokyo‚ Japan and it serves worldwide. Honda has 492 subsidiaries and affiliates accounted under its equity. The company develops‚ manufactures‚ and markets a wide range of products such as: automobiles‚ motorcycles‚ scooters‚ ATV’s‚ electrical generators‚ water pumps‚ lawn and garden equipments

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