economy in June 2008‚ Honda reported a 1%sales increase while its rivals‚ including the Detroit Big Three and Toyota‚ havereported double-digit losses. Honda’s sales were up almost 20 percent from thesame month last year. The Civic and the Accord were in the top five list of sales.7. Analysts have attributed this to two main factors.i. First‚ Honda’s product lineup consists of mostly small to mid-size‚ highly fuel-efficient vehicles.ii. Secondly‚ over the last ten years‚ Honda has designed its factories
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in 1989 Honda attacked Ford Company and assumed the lead in the Unites States. In the wake of loosing number one position‚ Ford Company was compelled to work hard to recover this first place in the midsize category in the 1992. To that end‚ It adopted some strategies‚ such as reshaping Taurus and taking the safety position to change its image to meet customers’ needs and wants. This case study discusses the intense competition between the two wellknown brands (Ford Taurus and Honda Accord). When Ford
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In 2003 Honda‚ in the UK market‚ was having trouble selling cars. People said that their cars were reliable but boring‚ they had no cool factor. They realized that if they didn’t appeal to a younger audience then their sales weren’t going to increase. In response to their lack of sales Honda created the “cog” commercial‚ which featured various internal parts of the new Honda Accord working together in a Rube Goldberg-esque Machine‚ to appeal to a younger audience and help raise their sales. In
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Analysis of Honda Motor Company Report by Valanium Analysts: Yutaka Matsumoto‚ Yuichi Murakami‚ Michio Okazaki (ymatsum@mit.edu‚ yuichi@mit.edu‚ mokazaki@mit.edu ) Investment Recommendation: MARKET OUTPERFORM December 3‚ 2001 NYSE (11/30/00) 52 week range Revenue (2002 Est.) Market Capitalization Share Outstanding $ 76 $ 54.59 - $92.35 $ 60.08B $ 37.02B 487.2M 0.55% 34K EPS Forecast FYE 12/30 EPS Ratios Forward P/E Forward PEG M/B 2001A 2002E 2003E 2004E $3.85 $5.49 $5.88 $6.27 Firm
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I. Company background Honda Motor Co.‚ Ltd. is a Japanese public multinational corporation‚ primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world’s largest motorcycle manufacturer since 1959 as well as the world’s largest manufacturer of internal combustion engines measured by volume‚ producing more than 14 million internal combustion engines each year. In 2001‚ Honda became the second-largest Japanese automobile manufacturer and the eighth-largest automobile
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Honda (A) Case Analysis Submitted By: GROUP 11 | SECTION 2 Rachit Bhatnagar |DM 15244 Sarvagya Nayak |DM 15250 Seerat Ghuman |DM 15251 Vaibhav Agnihotri |DM 15262 Keerthi P. |DM 15267 Case Background • Success factors for Honda: – 1950: • Offered a multiproduct line • Leadership in product innovation • Exploited opportunities for economies of mass production – 1958: Market researched revealed an untapped market for small motorcycles to be used for local deliveries – 1959: Entered US
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time‚ Honda delivered products to more than 24 million customers worldwide through its motorcycle‚ automobile‚ and power product businesses in FY2010. I’m confident that these results are the product of a concerted effort on the part of our associates‚ suppliers‚ dealerships‚ and other partners to supply products and services that will please customers while respecting local culture and customs in accordance with our policy of “manufacturing close to the customer‚” a philosophy Honda has embraced
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with the successive strategy designed‚ established and developed‚ with appropriate corrections‚ by the Honda company to penetrate the American market‚ and aim to have a large market share in that country. In Japan‚ the strengths are economies of scale and low manufacturing costs‚ focusing the production of high quality and low priced motorbikes. This strategy‚ over the years‚ brought Honda to lead the Japanese market. The company‚ detecting a strong attractiveness of the U.S. market in the 60’
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The suppliers tend to rely on one or two automakers to purchase the majority of their products. If the automaker decides to change suppliers‚ the effects to the supplier would be devastating. With the JIT (Just in Time) manufacturing methodology Honda utilizes‚ there is a push-pull mechanism. This warrants a strong relationship between manufacturer and suppliers. This also can be quite profitable for both organizations. Bargaining Power of Buyers: The automotive industry is highly competitive
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The Honda Motor Company Limited was founded by Soichiro Honda in the late 1940s. Mr Soichiro Honda was born in Shizuoko‚ Japan on the 17th of November in 1906. During those early years‚ Soichiro Honda spends most of his childhood days helping his father to repair bicycles in a small town called Komyo. (St. Catherine Standard‚ 2009) His family was not wealthy. To be more precise‚ his mother was a weaver and his father was a local blacksmith. In spite of this‚ young Honda was always cheerful and shown
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