ICRA RATING FEATURE TWO-WHEELER INDUSTRY: GROWTH DRIVERS INTACT Contacts Anjan Ghosh aghosh@icraindia.com (+91-22-30470006) Subrata Ray subrata@icraindia.com (+91-22-30470027) Jitin Makkar jitinm@icraindia.com (+91-124-4545368) Overview The Indian two-wheeler (2W) industry has shown a strong volume growth over the last two-years‚ having grown by 25% in 2009-10 and 27% in 2010-111 to reach 13.3 million units. This strong double-digit growth has been driven by multiple factors. One reason
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Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR TVS Bhopal | 21 | 5. A. | Objectives | 21 | 5. B
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CUSTOMER RELATIONSHIP MANAGEMENT--- CRM Keeping customers for life What is CRM:? It is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. CRM is as a process that will help bring together lots of pieces of information about customers‚ sales‚ marketing effectiveness‚ responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and
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goals‚ they have to make a plan for their strategy business and it called strategy planning . For the sample we wrote about business plan of Honda Company. And it will tell us about how much this business plan have an influence for the growth and development of the company. BUSINESS PLAN OF HONDA COMPANY The focused company for the business plan proposal is Honda Company as there shows market growth and stability in terms of business operations and management‚ implying assumptions for better finances
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Register number : 10BBM20068 HONDA COMPANY INFORMATION Honda is headquartered in Minato‚ Tokyo‚ Japan. The company has assembly plants around the globe. These plants are located in China‚ the United States‚ Pakistan‚ Canada‚ England‚ Japan‚ Belgium‚ Brazil‚ New Zealand‚ Indonesia‚ India‚ Thailand‚ Turkey and Perú. The company ’s car models include the Accord‚ CR-V‚ Civic‚ Element‚ and Ridgeline‚ as well as gasoline-electric hybrid versions of the Civic and Accord. Honda ’s line of motorcycles includes
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Chapter 1—Innovative Management for Turbulent Times MINI CASE: Hector‚ who is a Hispanic‚ has been working for a promotion for a long time. He works for a shipping company on the loading dock. The company is located in rural North Carolina. His job has been to drive a forklift and to occasionally load by hand boxes into large trucks. He reports to a loading supervisor who coordinates all the work of four forklift operators and makes sure the loads are accurate and
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We’re a young company‚ and this is an exciting place to work. But the work is intense. People are here at work 24 hours a day‚ seven days a week. Our employees would probably be motivated even without our bonus plan. But the plan is still important. It is a tool to focus people’s attention on the right things… Being a young company‚ we’re still in a “preprofit” stage of operation. Thus our performance measures are primarily nonfinancial. The non-financials are what we need to pay attention to.
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analysis of Honda will show us that its; Also it diversifies revenues by operating in a number of markets. They include Automobile market(80.2% of revenue in 07)‚ Motorcycle market(12.4%)‚ Power product and other(3.8%) and financial services(3.7%). Performing well in all these markets not only provides protection from loss in one market but also provides benifits from other market and all this led to a revenue stream of around $94 billion. Leading market position and brand‚ Honda is one of
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The Honda Effect What are the key differences between these two accounts of Honda’s entry into the US motorcycle market? The two accounts of how Honda entered into the US market are very different‚ The Boston Consulting groups (BCG) report clearly shows a deliberate approach to Hondas strategy in penetrating the US motor cycle market. The report documented by Richard Pascale “an insider’s account of Honda’s entry into the US market” shows a clearly defined emergent strategy. The following study
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competitive advantage may experience higher profits than the average profit in the industry while competing for the same customers. In the case of Honda‚ this is true. Honda has many distinctive competencies based on its resource and capabilities that allow it to have a competitive advantage in the auto manufacturing industry. Three areas that give Honda a competitive advantage in the auto industry include Honda’s engineering and design‚ research and development‚ and brand equity. In order to determine
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