1.0 Introduction: Toyota is Japan car manufacturer and it has become top seller in the world. Toyota brand is very popular in public’s eyes and even their customers may put their money down for one of Toyota’s car although sometime they have not confirmed yet with the price. Toyota’s cars are reliable and believed have higher quality (Please refer to appendix 1). One of Toyota popular product is Camry. Camry is Toyota second global model after Corolla. In 1980‚ Toyota launched Toyota Celica
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Marketing Intelligence Task 1: Task 2: The Honda Accord is a series of automobiles manufactured by Honda since 1976. The Accord has achieved considerable success in the whole world where it was the best-selling Japanese car for fifteen years. In this survey we want to take the consumers opinion about the new Honda Accord 2014 which will help us to improve the car in the future. Consumer information: What is your name? (Optional) ـــــــــــــــــــــــــــــــــــــــــــــــــــــــ
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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS Study on Premium CarsWithTOYOTA KIRLOSKAR MOTORS | Submitted By: PRASHANT MAKKER MBA-IB (2009-2011) Roll No. : A1802009009 INDUSTRY GUIDE FACULTY GUIDE Mr. RAJESH GROVER Mrs. KOKIL JAIN Manager –North Planning Toyota Kirloskar Motors AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH
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I recently graduated from college and have been living with my parents. I have decide to venture out and move into my own place. I also had an increase in pay since I started my first professional job and would like to invest in a new vehicle. I am used to using the family car to get around so having my own vehicle would be great. It would be a struggle traveling to and from work using the city bus‚ which would be my only option if I didn’t get myself a car. My manager had requested that I start
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• INTRODUCTION Toyota Motor Corporation (TMC) origin in Japan is the largest world’s largest auto manufacturer‚ offering a full range of models. Toyota has International presence in 170 countries and employs over 3‚15‚000 employees worldwide. It has Lexus‚ Daihatsu and Hino sub brands under its ownership. Toyota manufactured around 9 million vehicles in the year 2008 including these sub brands. TOYOTA AS A BRAND: The positioning of a brand is done keeping in mind where the company wants the
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several important dimensions of the forces of change facing the U.S. and the Japanese auto industry. We will present a comparison between the Asian and North American automobile manufacturing practices and in particular‚ the two companies‚ Ford and Honda Motors. A comparison will be made between the two markets on how each handles product varieties‚ their delivery methods from the factory to consumers‚ as well as the markets channels used. A comprehensive study is made to compare the automobile product
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Toyota Camry and Honda Accord‚ dominated the midsize car business last decade. "Then‚" said the voice‚ "something changed." Their sales and market share ran flat in 2008. When the recession hit‚ they plummeted. "What you might not realize is that Camry and Accord never recovered." Camry sales fell 31% between 2007 and 2010. The Accord fell 28%. Both slid further after the 2011 quake in Japan. But not the Ford Fusion. Its sales rose 66% in the last four years. By 2011 it passed the Accord‚ but still trailed
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Domestic Vs Import Car Performance This topic of discussion has frustrated many car enthusiasts over the years as the market for automobiles becomes even more cluttered with dozens of different makers. The general categories are that of domestic automobiles‚ which are those made by companies owned and operated by the USA‚ and imports‚ which is broken up into Japanese‚ Korean‚ and European cars. Many people ask the question of which nationality makes the more quality car‚ but this discussion
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Over the past 7 years I have dedicated my time working for Honda Automobiles‚ a fortune 500 company. I have witnessed success and failure from this organization. The business was so inconsistent that I would go from working 7 days a week for almost 2 years‚ to being laid off 2 times during the 7 year span I worked there. I would never know my hours‚ sometimes I worked every day of the week and sometimes I worked 4 days a week. I know that Honda has been and is a successful company. They live by their
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A-star‚Swift‚i20‚palio‚indica etc) 3. A3 - Midsize - 4001 to 4500mm (City‚Sx4‚Dzire‚Logan‚Accent‚Fiesta‚Verna etc) 4. A4 - Executive - 4501 to 4700mm (Corolla‚civic‚C class‚Optra‚Octavia‚ etc) 5. A5 - Premium - 4701 to 5000mm (Camry‚Eclass‚Accord‚Sonata‚Laura‚Superb‚etc) 6. A6 - Luxury - Above 5000mm (S class‚5 series etc) 7. B1 - Van - Omni‚ Versa‚ Magic etc 8. B2 - MUV/MPV - Innova‚ Tavera‚ Sumo etc 9. SUV - CRV‚ Vitara etc A segment‚ B segment etc. were used earlier. But
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