PROJECT REPORT NEHA NATH [29] PRASHANT BHARGAVA [33] PREETHI JOSE [34] ROHINI K [41] TABLE OF CONTENTS ABSTRACT 3 INDUSTRY BACKGROUND 3 THE SEED OF SUCCESS 4 THE MUNJALS AND THE HERO GROUP 4 CREATION OF HERO HONDA MOTORS LTD. 6 GROWTH OF HHML 7 A SUCCESSFUL KICK-START 7 MARKET LEADERSHIP 7 CUSTOMER RELATIONSHIP MANAGEMENT 8 SUPPLIER RELATIONSHIP MANAGEMENT 9 DEALER RELATIONSHIP MANAGEMENT 9 LABOUR RELATIONSHIP MANAGEMENT 9 EMPLOYEE RELATIONSHIP MANAGEMENT
Premium Honda Motorcycle
.................................8 1.0 Situation Analysis As we know that Honda has become one of the famous car industries on the world so to maintain their position they have to change everyday to fit every consumer’s demand. And their biggest challenge that they have to provide one product that will be acceptable with the mass market‚ and one of that is Honda Civic 1.6. 1.1 Current Product The new Honda Civic has been designed with distinctive and aerodynamic styling‚ thats give us the
Premium Honda Honda Civic
Case Analysis: Honda Motor Company View Point: President‚ Honda Motor Company Time Context: I. Problem In order to be more competitive and successful in the Global Market‚ Honda Motor Company will consider the integration of two different cultures (Japanese and American). II. Statement of the Objective * To be able to assess the pros and cons of integration of the two different cultures. * To identify the factors that may affect the current management style of two
Premium Japan Honda Automobile
a Case Study about “The Honda Element” Comment on the factors leading to success of the Element include Honda’s platform strategy as well as any other aspects oft he new product progress that you feel relevant. The Element—a cost-efficient‚ new light truck from Honda—is conceived for the target Generation Y. This generation is a really lucrative market‚ almost as large as the “baby boom” generation. In this way‚ Honda used demographic segmentation to identify a segment with very high potential
Premium Target market Automobile Target audience
Honda Unicorn * Honda Unicorn Grand Prix Edition This bike with powerful 4 stroke 150 cc engine delivering output of 13.3 bhp engine clubbed with many other high end equipments like Constant Volume (CV) Carburetor‚ pulse exhaust system‚ offset crank and 2 way air jacket. Honda Unicorn ------------------------------------------------- Top of Form | | Bottom of FormHonda Unicorn Facts:» On Road Price Starts From : Rs. 55‚000 » Top Speed : 110 kmph » Mileage in City : 60.00 kmpl.View
Premium Motorcycle Honda Internal combustion engine
Accord vs. Altima The cars my dad own are a 2015 Honda Accord and a 2016 Nissan Altima. Both cars share some basic features‚ but there are some marked differences that definitely give preference to one over the other. Economy is the major difference between them‚ but in comparing the two models‚ I have also considered safety features‚ and no less important‚ aesthetic. Economy is a very important point‚ because we all want to get the most of our money. The Honda Accord is a V4 and gives me 30 miles
Premium Automobile Electric vehicle Internal combustion engine
entrepreneurial success story of Hero Honda‚ driven largely by the attractiveness of the market in macro terms. Hero Honda is a joint venture between an Indian bicycle manufacturer and a global leader in small-engine technology. This venture reaped the benefits of an enormous Indian population in need of affordable transportation‚ one having still modest but growing buyer power. In 1983‚ Hero Cycles of India signed an agreement with Honda Motor Corporation‚ forming Hero Honda. This agreement‚ between an
Premium Motorcycle Honda
The Honda Element Honda which is a professional product platform is an extremely famous Japanese automaker. Honda is also the largest motorcycle manufacturers of all over the world. Moreover‚ vehicle production and scale are among the largest car manufacturers of the world. Nowadays‚ Honda is a multinational automobile‚ motorcycle production and sales group. In addition‚ Honda in the United States is representative of the popular. According to the article introduce that the technology‚ publicity
Premium Automobile Motorcycle Honda
Name:Josphat waititu Author: josphat waititu Instructor: A B W Wachira Subject: Management Introduction Honda Motor Company is a Japanese manufacturing company primarily involved in the manufacture of motor cycles and motor vehicles. It is currently the world’s leading motor cycle manufacturer in the world‚ a position it has held since 1959 and the world’s sixth largest vehicle manufacturer in terms of volume; being Japan’s second largest vehicle manufacturer and the fourth largest
Premium Honda Motorcycle
Introduction Company Background Honda Motor Company‚ Ltd. (Honda)‚ incorporated on September 24‚ 1948‚ develops‚ produces and manufactures a variety of motor products‚ ranging from small general-purpose engines and scooters to specialty sports cars. The Company’s business segments are the motorcycle business‚ automobile business‚ financial services business‚ and power product and other businesses. Honda conducts its operations in Japan and worldwide‚ including North America‚ Europe and Asia. On
Premium Honda Honda Civic Motorcycle