Leonard N. Stern School of Business New York University INTRODUCTION TO MARKETING Professor Ambar Machfoedy Sample Exam This is a closed book‚ closed notes mid-term exam. You have 1 hour to complete this exam. Individual point allocation for each question is indicated in parentheses. Points allocation across questions is not equal‚ so please pace your self accordingly. As you go through the exam please do not get stuck on any one question in particular. Please write all answers
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Available on the iPad THE 50 MOST INNOVATIVE COMPANIES April 15‚ 2010‚ 5:00PM EST The 50 Most Innovative Companies For the first time since Bloomberg BusinessWeek began its annual Most Innovative Companies ranking in 2005‚ the majority of corporations in the Top 25 are based outside the U.S. The reason: the new global leaders coming out of Asia By Michael Arndt and Bruce Einhorn In the past decade‚ as the U.S. was losing an estimated 2.4 million factory jobs to China‚ the Economic Policy Institute
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ACCG330 Strategic Management Accounting Session 1 2014 Week 1 Introduction and Course Overview Introduction to Strategic Management Accounting Reading: Hopper‚ Northcott & Scapens (2007) Topic 1- Introduction to Strategic Management Accounting ACCG330 Readings: Topic 1 Overview • The role of strategic management in implementing business strategy • The role of accounting information and management accountants in strategic management • Traditional management accounting versus strategic
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ROYAL HOLLOWAY UNIVERSITY OF LONDON SCHOOL OF MANAGEMENT MBA INTERNATIONAL MANAGEMENT MN5136: CONSUMER & MARKETS Assessment 3: Group Case Write Up GROUP MEMBERS: 1507607 1507664 1504408 1506812 DATE: 04/11/14 COURSE TUTOR: Prof. Giana Eckhardt Table of Contents INTRODUCTION 4 MARKETING AND COMMUNICATION STRATEGIES 4 Analysis of Marketing Strategies 4 Analysis of Communication Strategies 5 COMPETITIVE DIFFERENTIATION 6 RECOMMENDATIONS 9 CONCLUSION 13 APPENDIX 14 REFERENCES 15 INTRODUCTION
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TiTanS -Amit Sheth -Anand Dube -Darshna Chande - Mrinal Kaul -Subrato Das -Vinay Chaudhary Page 1 of 23 1 BAJAJ AUTO LTD November 14‚ 2009 Index 1.0 Introduction 2.0 PRODUCT PORTFOLIO. 2.1 Product life cycle of the various products. 2.2 A BCG Matrix of Various products. 3.0 Key Brands – Top Three in terms of volume and revenue 3.1 Bajaj Pulsar. 3.2 RE (3 Wheeler). 3.3 Discover. 4.0 Positioning of the top three brands of the company. 4.1 Pulsar. 4.2 Discover. 4.3 Bajaj Auto (Commercial Vehicle)
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Table of Contents Title Page Copyright Page Dedication Preface Chapter 1. - Strategy as a Case to Be Cracked Horsemen of the Corporate Apocalypse Toward a Greater Taylorism History of an Idea in Three Stages The Fiercening of Capitalism The Intellectualization of Business Chapter 2. - Bruce Henderson Defines the Subject Early Wonderings The Mysteries of Market Segmentation How to Retail Business Ideas The Foundation Story NON-ACTIVATED VERSION www.avs4you.com The Primordial Ooze
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References: http://www firstpost.com/business/heros-lesson-theres-lots-in-the-honda-name-436844.html http://www.business-standard.com/india/news/hero-motocorp-signs-dealeuropean-company/185679/on
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Q. 1 Define the terms and state the mission‚ vision‚ objectives‚ goals and core competencies of Toyota. (Outcome 1.1) Mission The Mission defines the purpose and nature of the business (Scholes‚ Johnson 1997). The Mission of Toyota is to provide a safe and sound journey and in the next 5 years is to minimise environmental impact by advancing technologically to reduce carbon emissions and enforcing quality and reliability with a commitment to continuous improvement in all its activities. They have
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1. AUTOMOBILE INDUSTRY – INTRODUCTION 1.1 EVOLUTION OF AUTOMOBILE INDUSTRY: The evolution of the automotive industry has been influenced by various innovations in fuels‚ vehicle components‚ societal infrastructure‚ and manufacturing practices‚ as well as changes in markets‚ suppliers and business structures. Some historians cite examples as early as the year 1600 of sail-mounted carriages as the first vehicles to be propelled by something other than animals or humans. However‚ it is believed by
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6 2.3 Focus Strategy………………………………………….7 3.0 SWOT Analysis………………………………………………….7 4.0 PESTLE Analysis…………………………………………….....9 5.0 Corporate Level Strategy………………………………………10 1. ANSOFF Matrix……………………………………10 2. Portfolio Management…………………………….13 3. BCG Matrix………………………………………...13 4. GE-McKinsey Matrix………………………………14 6.0 Conclusion…………………………………………………….....15 7.0 Appendices ……………………………………………………...17 8.0 References ………………………………………………………25 1.0 INTRODUCTION When choosing a strategy
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