NIKE AND ITS APPROACH TO CORPORATE RESPONSIBILITY Nike is building a new approach to corporate responsibility (CR) that consider how it can harness the power of its business to influence social and environmental change‚ and the power of that change to help its business grow. Nike is made up of many smaller business units as well as functions‚ regions‚ distinct profit and loss centres and the like. As of 2006‚ its over acting goal was to see each and every business unit incorporating CR goals into
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accessibility of worldwide information for everyone‚ any tiny element from social and environmental aspects can have a major impact on the profitability of the company. Thereby this led to recognition of different types of capital including financial‚ human‚ natural and social capital‚ which has the effect on human living space. Within this sense‚ social and environment reporting can be described as process of communicating the social and environmental effects of organizations economic activities to particular
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Corporate Responsibility and Marketing Strategies Dr. Tonya D. Moore Contemporary Business January 28‚ 2014 Introduction Corporate responsibility and Marketing Strategies are essential in today’s market and to any premier company in this day and age. Researching Apple’s ethical and social responsibility and their position will allow the consumer to determine if the company is meeting or exceeding their responsibility. Exploring the publications which documents the impact of the company’s
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The Honda Motor Company Limited was founded by Soichiro Honda in the late 1940s. Mr Soichiro Honda was born in Shizuoko‚ Japan on the 17th of November in 1906. During those early years‚ Soichiro Honda spends most of his childhood days helping his father to repair bicycles in a small town called Komyo. (St. Catherine Standard‚ 2009) His family was not wealthy. To be more precise‚ his mother was a weaver and his father was a local blacksmith. In spite of this‚ young Honda was always cheerful and shown
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Corporate Social Responsibility in France: A Mix of National Traditions and International Influences (Article summary and discussion question- article 5) This article explaines the practice of corporate social responsability in France. The fact is‚ that because there is not a lot of literature based on CSR which is not Anglo-American‚ we thought that other countries have remainded inactive in this point of doing business today. So‚ the main question is‚ what can be learned from the French experience
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The example mentioned of the IBM proved a brand image building through corporate social responsibility. The other example of creating a positive brand image is of Marico. The Marico’s product Shanti Amla oil is the choice of lot of people and this has become a fastest selling oil brand due to the long term corporate social responsibility initiative i.e. commitment for the children education in our country. The company named the product “Nihar Shanti Amla” that means a humanity approach towards
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In examining the mission statements of multiple companies‚ it is apparent that corporations claim to prioritize social responsibility. Companies like Whole Foods‚ Ben &Jerry’s‚ Camano Island Coffee Roasters all actively contribute to different social causes. Even Philip Morris prioritizes “actively [participating] in societal concerns that are relevant to [its] businesses” over generating returns for its stockholders (Philip Morris‚ 2011). There are many different views on the extent to which
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In recent times‚ there has been huge concern on the issue of ethical leadership in the corporate world. Researchers have increasingly shifted their attention towards identifying what could be driving costly unethical behaviour in organizations. Organizations leadership stresses short-term result while disregarding the long-term implications of their actions. The result has been scandals and accounting frauds. Companies such as Enron‚ WorldCom (Knights and O’Leary‚ 2005)‚ and Nortel executives (manipulating
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2010 Corporate Social Responsibility in Rural Development Sector: Evidences from India 139 Corporate Social Responsibility in Rural Development Sector: Evidences From India A. Manager (Sociology) RITES LTD. (A Government of India Enterprise) RITES Bhawan 1‚ Sector-29‚ Gurgaon-122 001 email: dr_sanjaypradhan@yahoo.co.in‚ akhileshranjan@rediffmail.com Sanjay Pradhan‚ Akhilesh Ranjan Abstract The paper attempts to explore Corporate Social Responsibility (CSR) practices particularly
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International Journal of Management Reviews (2010) DOI: 10.1111/j.1468-2370.2009.00275.x The Business Case for Corporate Social Responsibility: A Review of Concepts‚ Research and Practice ijmr_275 85..106 Archie B. Carroll and Kareem M. Shabana1 Director‚ Nonprofit Management & Community Service Program & Robert W. Scherer Professor Emeritus‚ Department of Management‚ Terry College of Business‚ University of Georgia‚ Athens‚ GA 30602‚ USA‚ and 1 Assistant Professor of Management‚ School of
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