HRM 3003 Strategic Management Assignment Title: Honda Corporation Student ID: 0808174 Submission Date: 18th Nov 2011 Tutor: Shanthi Rajan Introduction In the modern corporate culture the level of competition is increasing day by day. The main objective of each organization is to enhance its performance and to attain sustainable competitive advantage in relation to its competitors. Change is a constant in present corporate culture. In such changing environment having a single strategy is not enough
Premium Strategic management
MotoCorp Ltd.‚ (Formerly Hero Honda Motors Limited) was formed as a joint venture between Honda Japan and the Hero Group promoters Dr. Brij Mohan Lall Munjal along with his sons (Late) Raman Kant Munjal‚ Pawan Kant Munjal‚ Suman Kant Munjal and Sunil Kant Munjal. Munjal family and Honda group both owned 26% stake in the Company. Hero MotoCorp Limited was incorporated in the year 1984 with the name Hero Honda Motors Ltd. In July 2011‚ the company changed their name from Hero Honda Motors Ltd to Hero MotoCorp
Premium Honda Motorcycle
Alternative Fuel 1 Alternative Fuel Sources Priscilla Townsend Unit 4 Environmental Science Everest University Sherry Ogg September 4‚ 2010 Alternative Fuel 2 For many years automobile companies have been coming up with new ideas for gasoline alternatives to fuel vehicles. These alternatives have the tendency to be better on the environment and somewhat energy efficient. Of three of the many alternatives to using gasoline to power vehicles are ethanol‚ electric vehicles and solar
Premium Automobile Internal combustion engine Electric vehicle
include the Electra Glide‚ the Sportster‚ and the Fat Boy. (From BaiduBake) 3.0 Harley-Davidson Performance Harley-Davidson was founded in 1903. During 1903 to 1981‚ Harley-Davidson was stepping into maturity. It gained great market share in US. But Honda had replaced Harley as market leader in heavyweight motorcycles in the US‚ by the end of 1970s. In 1981 Harley-Davidson took new production methods and developed new spirit of cooperation between workers and management. Harley-Davidson got back to
Premium Marketing Strategic management Value chain
fifth straight year. Despite lots of new hybrid models‚ the Toyota Prius’ 44 mpg (overall) is still the best in any five-passenger car. The interior is roomy and versatile‚ and the Prius has proven to be very reliable. Other Hybrid cars include the Honda Insight Hybrid‚ Toyota Camry Hybrid; SUV’s include the Ford Escape Hybrid and the Chevrolet Equinox Hybrid. Luxury SUV’s included the Cadillac Escalade Hybrid and Lexus RX 400h. Current hybrid cars can get up to 60 miles to the gallon on the highway
Premium Toyota Prius Hybrid electric vehicle Plug-in hybrid
Average monthly motorcycle sales have increased five-fold since F1995 to almost 250‚000 units in F2002. The current share of the leading three companies is shown in the pie chart. And this clearly shows that hero Honda is the current market leader with a 49% market share. Hero Honda has been an early entrant in the 4
Premium Motorcycle Bajaj Auto Honda
Margaret DeWitt Ducati Turnaround The turnaround success of Ducati was the direct result of Federico Minoli’s implementation of a differentiation strategy. As a company that was heading towards bankruptcy‚ Ducati was saved and revamped by Minoli’s specific vision for the company that were precisely presented in an extremely realistic manner. These goals for the company included double-digit growth for Ducati and equaling Harley-Davidson’s profit level. After reading the success of this turnaround
Premium Motorcycle Brand Marketing
production capacity of about 7 million units per year. Apart from Hero‚ other leading domestic players in the market include: Bajaj‚ Kinetic‚ and TVS. These domestic players are increasingly facing intense competition from foreign entrants: Honda and Suzuki. For instance‚ Honda has already become the market leader in the scooter segment. Status Update Social Media Fact Sheet Business Priority: Brand Promotion We first tried to find what are the key objectives of two wheeler companies in the social
Free Social media Facebook Customer service
One of the key factors when purchasing any kind of vehicle is the cost. Many consumers when considering buying a Hybrid will compare the cost benefits to gas powered vehicles. The base price of a Honda Hybrid Civic will cost a prospective buyer $23‚950‚ when you compared the cost of a gas powered Honda Civic at $15‚805. The average buyers may not be willing to pay a premium price without seeing benefit to them personally in the form of significant saving. A 2007 study states‚ “That it would take
Premium General Motors Internal combustion engine Honda
advantage of economic benefits of specialization leads to horizontal differentiation or departmentalization. As intragroup efficiencies increase‚ the inter-unit relationships may suffer as each group focuses on its own goals. Management thus seeks remedy through higher vertical differentiation (creating layers) accompanied by integration of functions under common heads. Like-wise growth may also result in spatial or geographic differentiation. Increased complexity limits top management’s ability to directly
Premium Organization Cellular differentiation Definition