insight into the minds of its customers. Consistent growth and dedication have made the Pakistan automobile industry one of the largest industries in Pakistan. The Pakistan automobile market is among the largest in Asia. The key players like Toyota‚ Honda‚ Suzuki‚ etc‚ have been considered as the likely brand bases to get answers from the target customers and the factors affecting their brand preferences. Introduction In the world trade‚ Automobile Sector is one of the largest segments. It is the
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playground. As I was about to cross the road to enter the park‚ I saw a car driving swiftly down Jalan 4/14. It was a Honda Civic with the number plate BEH 9110. Another car‚ a Toyota Vios 1.5 with plate number WHM 4657 came out of Jalan 4/14 as well. The Honda Civic was driving too fast that make it did not have time to avoid collision. The accident caused a loud crash. The Honda Civic hit the Toyota Vios on the driver’s door. The door could not be opened and the driver had to get out from
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AKMAL BIN MUHAMAD MATRIC NUMBER: LECTURER: ENVIRONMENTAL INITIATIVES BY HONDA AND CORPORATE SOCIAL RESPONSIBILITY (CSR) Brief Nowadays the problem of global climate change is growing more serious. As a company pursuing for a global mobility business‚ Honda is striving to be the world ’s leader in environmental and energy technologies through its product development‚ production‚ and other activities. A good example is Honda committed to develop such product with the lowest-in-use CO2 emissions through
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ICRA RATING FEATURE TWO-WHEELER INDUSTRY: GROWTH DRIVERS INTACT Contacts Anjan Ghosh aghosh@icraindia.com (+91-22-30470006) Subrata Ray subrata@icraindia.com (+91-22-30470027) Jitin Makkar jitinm@icraindia.com (+91-124-4545368) Overview The Indian two-wheeler (2W) industry has shown a strong volume growth over the last two-years‚ having grown by 25% in 2009-10 and 27% in 2010-111 to reach 13.3 million units. This strong double-digit growth has been driven by multiple factors. One reason
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Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR TVS Bhopal | 21 | 5. A. | Objectives | 21 | 5. B
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GROUP ASSIGNMENT & EXERCISE QUESTIONS PRINCIPLES OF MARKETING & INTRODUCTION TO MARKETING SEPTEMBER 2012SEMESTER Week 1 - overview | 1. Discussion on Course Plan 2. Forming a group: Principles of Marketing (3-4 in a group) Introduction to Marketing (4-5 in a group) Week 2 - Topic 1: Foundations of Marketing | Instructions: Read Harley Davidson case Discussion questions Few brands engender such intense loyalty as that found in the hearts of Harley-Davidson
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automotive companies‚ such as Ferrari and Maseratti. Weaknesses 1. Narrow Target Audience: Ducati current customers fall into the 18-35 years old age group and they wanted to aim the older age group. The current Ducati Sport Touring model is fit for the people age 18-35 years
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Topic 1 : Foundations of Marketing Read: PPT Topic 1 Kotler - Chapter 1 Real Marketing 6.2 ‘International Marketing Manners: When in Rome‚ Do as the Romans Do’‚ p 203. Case – ‘Starbucks coffee: Where Growth is Hot-But Boiling Over?’ Topic 2 : The Marketing Environment Read: PPT Topic 2 Kotler - Chapter 3 Extra readings: A few products/markets offerings that arise due to the changes in macroenvironmental forces. 1. Capsule hotel‚ only available in Japan. http://en.wikipedia.org/wiki/Capsule_hotel
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Chapter 1—Innovative Management for Turbulent Times MINI CASE: Hector‚ who is a Hispanic‚ has been working for a promotion for a long time. He works for a shipping company on the loading dock. The company is located in rural North Carolina. His job has been to drive a forklift and to occasionally load by hand boxes into large trucks. He reports to a loading supervisor who coordinates all the work of four forklift operators and makes sure the loads are accurate and
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We’re a young company‚ and this is an exciting place to work. But the work is intense. People are here at work 24 hours a day‚ seven days a week. Our employees would probably be motivated even without our bonus plan. But the plan is still important. It is a tool to focus people’s attention on the right things… Being a young company‚ we’re still in a “preprofit” stage of operation. Thus our performance measures are primarily nonfinancial. The non-financials are what we need to pay attention to.
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