* Introduction * Statement of the problem * Objectives of the study * Need for the study * Scope of the study * Methodology * Limitations of Study Chapter-II * Theoretical background * Customer satisfaction * Customer buying decision process * Marketing * Consumer behavior * Sampling procedure Chapter-III * Industrial back ground of the study * Growth of the industry * Industry profile * Motor cycle
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entry into the US Market. Honda is a Japan based company and is the world’s largest manufacturer of motorcycles as well as the world’s manufacturer of internal combustion engines (motor vehicles) producing more than 14 million internal combustion engines each year. Honda’s trademark had been registered in Japan since November 13‚ 1953 it was not until a decade later that the motorcycle and automobile company filed for trademark registration in the United States. Honda is headquartered in Minato
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This case is about the competition between Honda and Yamaha to be the leader in the Japanese motorcycle market. The case study started with the introduction of the Japanese motorcycle market during the early 1950s. During the year‚ there were 50 competitors fighting for their position in the growing market of over 40% per annum. Tohatsu is the number one competitor (22% share)‚ followed by Honda (20% market share) Tohatsu and Honda practiced different strategy to emerge as the leader of the motorcycle
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the world’s largest bicycle manufacturer‚ bringing forth a market leader. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors Limited in 1984. The joint venture between India’s Hero Group and Honda Motor Company‚ Japan has not only created the world’s single largest two wheeler company but also one of the most successful joint ventures worldwide. During the 80s‚ Hero Honda became the first company in India to prove that it was possible to drive a
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Introduction Soichiro Honda was born on November 17‚ 1906‚ in Hamamatsu‚ Shizuoka‚ Japan. He was a racer‚ a businessman‚ and a manufacturer. He dreamed of a better way of making piston rings‚ founded a small company‚ and began production. He was also a Japanese engineer and industrialist‚ and founder of Honda Motor Company‚ Ltd‚ which is a Japanese multinational corporation primarily know as a manufacturer of automobiles and motorcycles. Headquartered in Japan‚ Honda Motor Company is one of
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| | Native name | Honda Giken Kogyo Kabushiki-gaisha | Type | Public company | Traded as | TYO: 7267 NYSE: HMC | Industry | Automotive Aviation Telematics | Founded | Hamamatsu‚ Japan (September 24‚ 1948) | Founder(s) | Soichiro Honda Takeo Fujisawa | Headquarters | Minato‚ Tokyo‚ Japan | Area served | Worldwide | Key people | Takanobu Ito (President‚ CEO and Representative Director) | Products | Automobiles Motorcycles Scooters Electrical generators Water pumps
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OBJECTIVES • To study the marketing mix of Hero Honda Company • To study its life cycle initial stage‚ growth and maturity. • To study various promotional strategies and know about the current • Strategies keeping in mind the cut throat competition and arrival of Honda Company in India. • To focus on comparative study of different products of Hero Honda company • Different range of Products; their success and failure. • To study overall financial performance
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Joumal ofMaiu^ment Studies 36:1 January 1999 0022-2380 LEARNING FROM HONDA* ANDREW MAIR Birkbeck College‚ University of London ABSTRACT The case of the Honda Motor Company has been cited frequently in the strategic management literature. A review reveals that Honda’s strategy has been used to iDustrate and support apparently contradictory positions on a series of conceptual dichotomies‚ namely analytica] p]anning versus leaming‚ market positioning versus resource-based and‚ within the last
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a Case Study about “The Honda Element” Comment on the factors leading to success of the Element include Honda’s platform strategy as well as any other aspects oft he new product progress that you feel relevant. The Element—a cost-efficient‚ new light truck from Honda—is conceived for the target Generation Y. This generation is a really lucrative market‚ almost as large as the “baby boom” generation. In this way‚ Honda used demographic segmentation to identify a segment with very high potential
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1. Executive Summary Hero Honda Motors (India) Ltd. is the World’s biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company‚ it set up a 50/50 joint venture‚ set up in 1984 with Honda Japan‚ to manufacture and sell motorcycles in India. Honda brought in the technological know-how‚ and Hero the India presence‚ and the local manufacturing ability. Hero Honda Motors captured the market for motorcycles in India‚ by offering an affordable 4-stroke‚ 100 CC motorcycle‚ that
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