INDEX Sr. No. | Chapters | Page no. | 1. | Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR
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I. Overview: 1. Introduction: With an open market and the potentiality‚ Vietnam is attracting lots of multinational corporations come to operate the business. By applying appropriate strategies‚ many of them gain noticeable success and affirm their position in this market. One of the most early and successful firms is Honda‚ which is victorious in building its brand name in Vietnamese customer minds. In order to have deeply understanding the reasons leading to this success of the company as
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The Honda Effect What are the key differences between these two accounts of Honda’s entry into the US motorcycle market? The two accounts of how Honda entered into the US market are very different‚ The Boston Consulting groups (BCG) report clearly shows a deliberate approach to Hondas strategy in penetrating the US motor cycle market. The report documented by Richard Pascale “an insider’s account of Honda’s entry into the US market” shows a clearly defined emergent strategy. The following study
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and Ikujiro Nonaka (see article)‚ Ohmae translated Japanese business culture and strategy into English. His books are full of Japanese examples‚ and they helped familiarise western audiences with Japan’s management breakthroughs—for instance‚ the introduction of the just-in-time (JIT—seearticle) system at Toyota. At the same time‚ Ohmae took American and European ideas and interpreted them for a Japanese audience. First trained as a nuclear scientist at the Tokyo Institute of Technology and at MIT
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Research Analysis Project Analysis of Business and Financial performance of Atlas Honda Limited over three year period Research and Analysis Project (6‚478 words) Research Analysis Project Introduction The topic I selected for my thesis is: “The business and financial performance of an organization over a three year period” I selected this area for my research as analyzing the financial aspects of company will brush up on my analytical skills
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CUSTOMER RELATIONSHIP MANAGEMENT--- CRM Keeping customers for life What is CRM:? It is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. CRM is as a process that will help bring together lots of pieces of information about customers‚ sales‚ marketing effectiveness‚ responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and
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Flooding the Indian Motorcycle Market A spree of launches An Introduction: This case talks about how the Indian market got flooded with Motorcycles. In 1999 the main players in the market were :- * Hero Honda Ltd. * Kinetic Engineering Ltd. * Bajaj Ltd. * Royal Enfield Ltd. 1999: Hero Honda launched CBZ 156cc motorcycle . Bajaj launched Kawasaki‚ Boxer AT & CT .Royal enfield launched machismo A350 and lightning 535 . Kinetic engineering ltd launched Brat and kinetic challenger
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GROUP ASSIGNMENT & EXERCISE QUESTIONS PRINCIPLES OF MARKETING & INTRODUCTION TO MARKETING SEPTEMBER 2012SEMESTER Week 1 - overview | 1. Discussion on Course Plan 2. Forming a group: Principles of Marketing (3-4 in a group) Introduction to Marketing (4-5 in a group) Week 2 - Topic 1: Foundations of Marketing | Instructions: Read Harley Davidson case Discussion questions Few brands engender such intense loyalty as that found in the hearts of Harley-Davidson
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KUMAR Introduction Hero MotoCorp (BSE: 500182‚ NSE: HEROMOTOCO) formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In 2010‚ When Honda decided to move out of the joint venture‚ Hero Group bought the shares held by Honda. Subsequently
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INTRODUCTION INTRODUCTION The Global market for two-wheeler has shown tremendous growth over the past decade. In 2008 world sales to two-wheelers is 27million. Looked at more closely however the geographic spread of this growth is very uneven‚ Asia has accounted for the vast majority of the growth‚ sales in the entire region growing more than three folds over the past decade. China and India alone have accounted for over the half of the world’s two-wheelers
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