Table of contents 1.2 Letter of recommendations 1.3 Executive Summary of the marketing plan 1.4 Outline of the marketing plan 1.5 Introduction‚ Background‚ summary and update of the case study 2.1.1 Target Market Analysis Primary Target Market Primary Target Market Demographics Secondary Target markets 2.2 SWOT Analysis: 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Competition Analysis 2.4 Keys to success 2.5 Macro Environment Analysis 2.5.1 Economy 2.5
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MARKETING COMMUNICATION IMC AUDIT REPORT FOR HONDA AIRBLADE EXECUTIVE SUMMARY Honda is considered one of the most successful brands among motorbike manufacturers in Vietnam‚ since its first establishment in 1998. This brand has sold over 2.03 million motorbikes domestically and extended their market into our neighbors‚ such as Cambodia and Laos. Under the great potential demand for scooter in Vietnam‚ Honda successfully launched the first sporty scooter series named Air Blade to Vietnamese
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1. ABSTRACT 3 2. INTRODUCTION 4 3. MATERIALS ANS METHODS 5 4. ANALYSIS 5 5. Conclusion 14 6. References 15 1. ABSTRACT THE JOINT VENTURE A joint venture between Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera Haryana. Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. Honda is world’s largest selling two wheeler company based in Japan. Munjal family and Honda group both own 26% stake
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Honda Motor Co.‚ Ltd. Annual Report 2009 Annual Report 2009 Honda Motor Co.‚ Ltd. Year Ended March 31‚ 2009 Contents 2 3 6 8 18 The Power of Dreams Summary of Operating Results by Business Financial Highlights To Our Shareholders Review of Operations Motorcycle Business Automobile Business Power Product and Other Businesses Financial Services Business 36 37 39 46 49 81 Preparing for the Future Risk Factors Corporate Governance Board of Directors‚ Corporate Auditors and Operating
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The American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960 ’s the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increased by over 800‚000 in five years from 1960. In the early 60 ’s the major competitors were Haley - Davidson of U.S.A‚ BSA‚ Triumph and Norton of the UK and Motto - Guzzi of Italy. Harley-Davidson had the largest market share with sales in 1959 totalling a6.6 million dollars. Many of the motorcycles
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Honda Introduction and Overview Honda Motor Co. Ltd. was incorporated in 1948 and originally manufactured and sold motorcycles (Whiston‚ 2012). Today‚ Honda is known for its manufacturing of many items – motorcycles‚ power products‚ engines (boat‚ generators and lawnmowers); and even private jets and robots (Whiston‚ 2012). For purposes of this research‚ however‚ we ’ll focus on Honda ’s auto-manufacturing abilities. During fiscal year 2012‚ Honda sold 15.7 million cars and motorcycles; automobiles
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HERO HONDA SPLIT A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. Munjal family and Honda group both own 26% stake in the Company. However the Hero Honda group is set for a split in the end of 2010. After the split the Munjal family will buy Honda Motor’s 26% stake for around $1 billion‚ or a little less than half
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m 407-065-1 [pic] PEOPLE MANAGEMENT FIASCO IN HONDA MOTORCYCLES AND SCOOTERS INDIA LTD At the onset of 2006‚ the president of Honda Motorcycles and Scooters India Ltd (HMSI)‚ who was also its chief executive officer‚ had to make some radical decisions on a number of issues confronting the company following the July 2005 altercations with its
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Introduction In 1986‚ Honda Motor Co.‚ Ltd. is the first Japanese automobile manufacturer that launches the keen luxury brand called as Acura. Sideways to its key business on automobile and motorcycle‚ Honda has moreover manufactured on the marine engines‚ garden equipment‚ and personal watercraft as well as the power generators. in addition‚ they ventured into the aerospace through the E Honda Aero Engines establishment in 2004 as well as‚ Honda HA-420 HondaJet that aimed to launch on 2012. Approximately
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History‚ Growth and Development Honda Motor Company‚ LTD. (HMC)‚ a publically traded company‚ was founded by Soichiro Honda in October 1946. HMC originated in Hamamatsu‚ Japan as a technical research institute‚ and produced the first A-type motorcycle engine. In 1948‚ the Honda Motor Company‚ LTD. was established. Demand for Honda motorcycles increased and the HMC established its first overseas subsidiary in the United States (U.S.) with the opening of its first motorcycle dealership in 1959
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