MODULE-I 1.1. INTRODUCTION TO FAKE PRODUCTS "A rural consumer is brand loyal and this also makes it easy to sell look-alike" - Mr. R.V. Rajan‚ CMD‚ Anuragh Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine
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In 2003 Honda‚ in the UK market‚ was having trouble selling cars. People said that their cars were reliable but boring‚ they had no cool factor. They realized that if they didn’t appeal to a younger audience then their sales weren’t going to increase. In response to their lack of sales Honda created the “cog” commercial‚ which featured various internal parts of the new Honda Accord working together in a Rube Goldberg-esque Machine‚ to appeal to a younger audience and help raise their sales. In
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HERO HONDA SPLIT A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. Munjal family and Honda group both own 26% stake in the Company. However the Hero Honda group is set for a split in the end of 2010. After the split the Munjal family will buy Honda Motor’s 26% stake for around $1 billion‚ or a little less than half
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Acknowledgement In preparation of this report by me‚ I feel great pleasure because it gives me extensive practical knowledge in my career. I get idea about The Luxury Market by this project. I am thankful to Mr. Moiz Lakdawalla for his valuable inspiration and guidance provided me throughout the course of this project. His patience and critically gone through the subject matter. I would like to take opportunity to express my gratitude towards all of them who have contributed directly
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Internal and external strategy analysis of Honda Motors Ltd. Word count: 2‚ 350 words Internal and external strategy analysis of Honda Motors Ltd. The global car manufacturing industry is nowadays one of the world’s biggest business and like many other industries is full of competition on all fronts which makes it even more interesting to observe. Over the years the big competition among biggest motor companies‚ the hard work of all the managers and engineers from the different departments
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Strategy 4 Target Market 4 Basic Need 4 Product 4 Price 4 Sales promotion and Advertisement 4 Distribution: 5 Markey Segmentation of Proposed Product 5 Age 5 Gender 5 Need 5 Occupation and Income 5 Ethnicity 5 Survey Analysis 5 Conclusions 6 Summary A report is written on the marketing concept i.e. target marketing. In this report first the target marketing concept is defined and explained. Then we took Mothercare; U.K based company that deals with baby products‚ and applied the target
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Vol.6‚ No.1 February 2010‚ Pp. 574‐590 Factors Affecting Consumption Behavior Of Metrosexual Toward Male Grooming Products Fan Shean Cheng*‚ Cheng Soon Ooi** and Ding Hooi Ting*** This study investigates the effect of self image‚ social expectation and celebrity endorsement on the consumption of metrosexuals toward male grooming products in Malaysia. It also attempts to determine the moderating impacts of perceptions on the relationship between the variables and consumption
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targeting and positioning.’’ Discuss this statement using appropriate examples. Introduction Market segmentation By definition market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way‚ market segmentation is the division of a mass market into identifiable and distinct groups or segments‚ and each has common characteristics and needs and displays similar response to marketing actions. ‘’In essence it is the process of dividing
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OGRAAbstract Marketing needs are becoming more and more important with evolution of business functions due to globalization and introduction of new marketing channels. Marketing mix could create a link between the needs and wants of a certain consumer. Integrated marketing communications are becoming part of company’s marketing mix. IMC involves coordinating different marketing elements and activities that communicate with consumers. Customer Segmentation is an important part of IMC and with help
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recognition ..............................................................................1 - Image segmentation .............................................................................. 2 2. Relative work to region-based approach on image segmentation 2.1 Feature extraction approach ........................................................................... 2 2.2 Classification approach and segmentation results .........................................4 2.2.1 Supervised classification ..........
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