ICRA RATING FEATURE TWO-WHEELER INDUSTRY: GROWTH DRIVERS INTACT Contacts Anjan Ghosh aghosh@icraindia.com (+91-22-30470006) Subrata Ray subrata@icraindia.com (+91-22-30470027) Jitin Makkar jitinm@icraindia.com (+91-124-4545368) Overview The Indian two-wheeler (2W) industry has shown a strong volume growth over the last two-years‚ having grown by 25% in 2009-10 and 27% in 2010-111 to reach 13.3 million units. This strong double-digit growth has been driven by multiple factors. One reason
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Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR TVS Bhopal | 21 | 5. A. | Objectives | 21 | 5. B
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CUSTOMER RELATIONSHIP MANAGEMENT--- CRM Keeping customers for life What is CRM:? It is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. CRM is as a process that will help bring together lots of pieces of information about customers‚ sales‚ marketing effectiveness‚ responsiveness and market trends. CRM helps businesses use technology and human resources to gain insight into the behavior of customers and
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Chapter 1—Innovative Management for Turbulent Times MINI CASE: Hector‚ who is a Hispanic‚ has been working for a promotion for a long time. He works for a shipping company on the loading dock. The company is located in rural North Carolina. His job has been to drive a forklift and to occasionally load by hand boxes into large trucks. He reports to a loading supervisor who coordinates all the work of four forklift operators and makes sure the loads are accurate and
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We’re a young company‚ and this is an exciting place to work. But the work is intense. People are here at work 24 hours a day‚ seven days a week. Our employees would probably be motivated even without our bonus plan. But the plan is still important. It is a tool to focus people’s attention on the right things… Being a young company‚ we’re still in a “preprofit” stage of operation. Thus our performance measures are primarily nonfinancial. The non-financials are what we need to pay attention to.
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AKMAL BIN MUHAMAD MATRIC NUMBER: LECTURER: ENVIRONMENTAL INITIATIVES BY HONDA AND CORPORATE SOCIAL RESPONSIBILITY (CSR) Brief Nowadays the problem of global climate change is growing more serious. As a company pursuing for a global mobility business‚ Honda is striving to be the world ’s leader in environmental and energy technologies through its product development‚ production‚ and other activities. A good example is Honda committed to develop such product with the lowest-in-use CO2 emissions through
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The Honda Effect What are the key differences between these two accounts of Honda’s entry into the US motorcycle market? The two accounts of how Honda entered into the US market are very different‚ The Boston Consulting groups (BCG) report clearly shows a deliberate approach to Hondas strategy in penetrating the US motor cycle market. The report documented by Richard Pascale “an insider’s account of Honda’s entry into the US market” shows a clearly defined emergent strategy. The following study
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competitive advantage may experience higher profits than the average profit in the industry while competing for the same customers. In the case of Honda‚ this is true. Honda has many distinctive competencies based on its resource and capabilities that allow it to have a competitive advantage in the auto manufacturing industry. Three areas that give Honda a competitive advantage in the auto industry include Honda’s engineering and design‚ research and development‚ and brand equity. In order to determine
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e summer training report on Comparative report on Bajaj V/s Hero Honda. OBJECTIVES:- 1. To know the market share of Bajaj ... COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO (1 ... seminarprojects.com › ... › MBA Project Ideas 2 posts - 2 authors - 3 Jul 2012 COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO ‚Ask Latest ... Please Upload A Seminar Or Project Report/Code/Material/Presentation Here .... COMPARATIVE STUDY.doc (Size: 433 KB / Downloads: 18) ... The Munjals roll their own steel‚ make
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One of the most early and successful firms is Honda‚ which is victorious in building its brand name in Vietnamese customer minds. In order to have deeply understanding the reasons leading to this success of the company as a real world example and how it is related to the theories‚ this paper is provided. This paper will discuss the Honda’s operation in Vietnam‚ its remarkable strategy with motivations and challenges. 2. Business Background: Honda Motor Company Limited is the best known automaker
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