STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY A PROJECT REPORT Submitted by : HARPINDER SINGH (Roll no. 8100132015) in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION Submitted to: Dr. MEENAL CHAUHAN Gian Jyoti Institute of Management &Technology PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR 2008-2011
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amicably. But the world is not a rosy place of that I knew and you have got to stand up for yourself in time of need. The confidence to deal with such situations was imbibed in me when I used to front a metal band during my college days. I joined Honda Cars India Ltd. (HCIL) at a time when the company was expanding its product portfolio aggressively. Having shown outstanding leadership capabilities and technical prowess I was nominated‚ just 1.5 years after‚ to become the Project Leader of the “Brio
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Harley Davidson vs. Honda Find yourself trying to decide which brand of motorcycle you are going to buy? Ever really looked into the brands to see what they represent and how your values align? Sure you can pick the fastest or the most expensive bike out there but what does that really say. Deciding what brand of motorcycle was easy after looking into a couple of other brands available in the area. We’ll start off with Harley Davidson and some of the reasons they stand out in the list of brand
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midsize SUV is what you have decided is the best vehicle for you I would suggest considering the Toyota Highlander or the Honda Pilot. The Toyota Highlander has a better safety rating than the Honda Pilot; however the Honda Pilot does offer similar gas mileage‚ but a different body style than the Toyota Highlander. The Toyota Highlander has received a 5 star safety rating‚ while he Honda Pilot only received a 4 star rating from the National Highway Traffic Safety Adminstation. Though the Highlander received
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Threats • A company possibly develops a vehicle that uses other natural resources such as natural gas‚ hydrogen powered cars‚ or ethanol • Strong automobile companies‚ such as GM‚ Ford‚ Toyota‚ and Honda entering the industry with hybrid electric cars (Toyota Prius‚ Ford Fusion‚ GM Volt‚ and Honda Civic Hybrid Sedan) • People will change their minds about wanting to get an electric car when gas/oil prices lower. Industry Analysis/Task Environment Using Michael Porter’s competitive strategy
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Chapter 2 Operations performance Source: Honda Motor Company Slack‚ Chambers and Johnston‚ Operations Management 5th Edition © Nigel Slack‚ Stuart Chambers‚ and Robert Johnston 2007 Key teaching objectives • Why is operations performance important in any organization? • How does the operations function incorporate all stakeholders’ objectives? • What does top management expect from the operations function? • What are the performance objectives of operations and what are the internal
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The Smart Car Contents PAGE Executive Summary…………………………………………………………3 Introduction…………………………………………………………………..4 History of the Smart Car…………………………………………………….4 Features……………………………………………………………………....5 Economic Impact…………………………………………………………….6 Fuel Efficiency……………………………………………………………….6 Safety…………………………………………………………………………7 Environmental Impact……………………………………………………….7 Competitors/Comparison…………………………………………………...9 Marketing……………………………………………………………………..10 Critique………………………………………………………………………
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wakeful reality? Minutes crept by as does the road‚ I am not sure what time it is now or how long I have been driving but if feels like hours. I feel peculiar‚ everything around me feels altered. What happened to the heat in my pint-sized red Honda CRX ? I am freezing and I can feel the snow and sleet hitting my face. I can no longer hear the music from my radio‚ someone is yelling in the distance; the voice is all around me but nowhere at
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ANALYSIS OF CONSUMER PERCEPTIONS TOWARD BIOTECHNOLOGY AND THEIR PREFERENCES FOR BIOTECH FOOD LABELS A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Science in The Department of Agricultural Economics And Agribusiness By St. Everald A. Mclennon B.S. Louisiana State University‚ 1999 December‚ 2002 ii ACKNOWLEDGEMENTS It is my pleasure to express
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LITERATURE REVIEW In recent days India is witnessing a change in consumerism. The market is now predominantly Consumer driver. The focus is shifting for product based marketing to need based marketing. Consumer is given many options to decide. Two wheeler segment is no exception to this general trend. An effective market communication is imperative for reaching the target audience. So it is important that we study the consumer perceptions and behavior of the two wheeler owners which with give
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