Page 1.0 Executive Summary Introduction 1.1 Introduction of the Company 1.2 Introduction of the Product Line 2.0 Core Product 2.1 Vuzix Video Eyewear iWear AV920 2.2 Functions & Features 3.0 Market Environment & Target Market 3.1 Microenvironment Effects 3.2 Target Market 4.0 SWOT Analysis 5.0 Objectives & Issues 5.1 First Year Objectives 5.2 Second Year Objectives 6.0 Marketing Strategy 6.1 Positioning 6.2 Product Strategy 6.3 Pricing Strategy 6.4 Distribution Strategy
Premium Marketing
diagnostic tool for understanding an organizations current business environment and contexts and the important factors and actors that shape customer value design‚ creation‚ and delivery” (McFarlene‚ 2013). With this funnel‚ the macro environment and microenvironment (Level I & II) will be reviewed‚ and Enterprise will be evaluated on their capability and the prospects to deliver customer superior value (Weinstein‚ 2012). The value drivers as described by Weinstein for the two levels mentioned above of
Premium Car rental companies Customer service Car rental
Local cinema chains such as Golden Screen Cinemas continue to invest in new cinemas which bring an increase of more than 50% compared to 2008. 1 Company’s Marketing Environment The marketing environment consists of a microenvironment and a
Premium Marketing Kota Kinabalu Sabah
environment to gain a more solid understanding of any opportunities or possible threats that may influence the success of the proposed venture. “The organisation’s marketing environment can be divided into the microenvironment and the macro environment”. (Kotler‚ 2010). By analysing the microenvironments and macro environments before undertaking major changes in business‚ companies will have a better understanding of what their customer is looking for‚ and how the customer behaves within the marketplace
Premium Marketing
development in the corporate general environment in relation to the construction industry 1.0 INTRODUCTION This Study is to discuss how the development in the corporate general environment can affect the corporation through the competitive environment in the ECOWAS sub region. To accomplish the objective of the study‚ attention will be centred on the construction industry in the Ghanaian market for the industry role it’s played in the field of infrastructure and construction in the country Using
Premium Construction Infrastructure Strategic management
American International University - Bangladesh [pic] Group Members: ✓ Shohag MD. Mohammudullah -- 07-09604-3 ✓ Mumtarin Sumayra -- 09-14663-3 ✓ Rahman Obaidur -- 07-09554-3 ✓ Hussain Farhan Shams -- 09-14915-3 ✓ Uddin‚ Faisal Jashim -- 09-14158-2 Course Teacher: Khan‚ Tahsina Section: A [pic] “Bangla CAT” Our Term Paper Topic: Marketing plan for “BANGLA CAT” A report submitted to the Department of Marketing‚ AIUB‚ in part-fulfillment of the requirements of the
Premium Marketing Diesel engine
last year‚ on a daily selling rate (DSR) basis.” In August‚ Toyota sales were at the peak in 2009 when Cash for Clunkers were going on‚ but last months’ sales declined 31.4 percent on a DSR. The Toyota Prius has a new competitor on the market‚ the Honda Civic Hybrid and the Ford Fusion Hybrid. With these new products‚ and the idea that most automobile companies are progressing towards the hybrid
Premium Toyota Prius Toyota Hybrid electric vehicle
“The microenvironment consists of the actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediates‚ customer markets‚ competitors and publics. The macroenvironment consists of the larger societal forces that affect the microenvironment – demographic‚ economic‚ natural‚ technological‚ political and cultural forces.” (Kolter‚ 2008) We stated on this website that marketing was about meeting needs and providing benefits and the customer
Premium Supply and demand Marketing Marketing research
QUEZON CITY POLYTECHNIC UNIVERSITY BATASAN SATELLITE CAMPUS IBP Road‚ Batasan Hills‚ Quezon City Date: February 4‚ 2013 Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The
Premium Marketing Marketing management
and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. Company Refers to
Premium Marketing