macro-environment of the organization with regard to the CSR & CSR Analysis (economic‚ education‚ and demographic factors). The second section will examine the microenvironment in which the organization operates with regard to the P.E.S.T.L (political and legal factors‚social factors‚technological factors‚ and environmental factors ) Analysis. The microenvironment is the immediate environment of the organization’s interaction with the external environment‚ and with the use of the P.E.S.T.L analysis provides a
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Marketing expansion grid. Marketing has the main responsibility for achieving profitable growth for the company. The market expansion grid is a portfolio-planning tool for identifying company growth opportunities through market penetration‚ market development‚ product development and diversification. To go into details on the points‚ let’s consider the company Under Armour‚ established in 1996 in the US‚ it is a leading brand that produces performance sports apparel First‚ market penetration
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HONDA TODAY Masami Kamimura has several decisions that he must make regarding the Honda Today and its future in the current Honda lineup. In the past few years‚ Honda invested ~5 billion in the Today and its R&D and production. Even with 22% of the market share for the Today‚ its total sales were only 100‚660 units for the 1987 sales. The Honda today is known for its small size and compact vehicle. It is an economy car to cater to the low-middle class families. The return on this car is marginal
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the Chief Executive Officer of Honda Motor Company Japan at Atlas Honda Ltd. Mr. Ito has been the Senior Managing Director of Honda Motor Co. Ltd.‚ holding company of Honda del Peru S.A. since June 2007 and serves as its Chief Executive Officer. He has been Chief Executive Officer of Honda Motor Co.‚ Ltd. since April‚ 2011. Mr. Ito has been the President of Honda Motor Co.‚ Ltd. since June 2009. He has been Chief Operating Officer of Automobile Operations at Honda Motor Co.‚ Ltd. since April 2011
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attempt to encourage‚ persuade or manipulate an audience into buying their brand. Occasionally‚ some adverts are beautifully designed to capture the viewer into their story‚ I believe Honda have developed a way of creating adverts that are simple yet unexpected. Looking from the point of view of one of the Honda engineer‚ the advert begins with him tapping his fingers frantically on a blank desk‚ a voice emerges and says “lets see what curiosity can do?” At this point a bolt is slowly rolled across
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forces and uses them to market their products to the market in Singapore. I will be looking into the few forces they are using to do so. Macroenvironmental Forces The macroenvironment consists of larger societal forces that affect the microenvironment. Two of the potential forces that affects the marketing of Etude House would be the market’s Cultural and Demographic forces. Cultural http://www.blackwellreference.com/public/tocnode?id=g9781405131995_yr2012_chunk_g978140513199516_ss5-1
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2 The marketing organisation’s environment Microenvironment – The actors close to the organisation that affect its ability to serve its customers: • • • • the organisation market channel firms customer markets competitors and publics Macroenvironment – The larger societal forces that affect the whole micro-environment: • demographic • economic‚ natural‚ technological‚ political and cultural forces 3 1 Actors in the Microenvironment 4 Micro-Environment Micro-environment –
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A PROJECT REPORT SUBMITTED TO CCS UNIVERSITY MEERUT IN PARTIAL FULFILLMENT OF DIGREE OF BACHLOR OF BUSINESS ADMINISTRATION(BBA.) [pic] SUBMITTED BY PROJECT GUIDE;- LALIT KUMAR Mr. MANOJ KUMAR BBA. (LECTURER) ROLL NO- 6364526 ASIAN GROUP OF COLLEGE SARSAWA‚SAHARANPUR SESSION 2012-2013 [pic] DECLERATION I hereby‚ declare
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Balanced Scorecard Analysis of Hyundai and Honda Two of the major players in the global automobile industry are Honda and Hyundai (also known as Hyundai Motor Group). These business organizations have global scope of operations‚ and they have maintained considerable growth and expansion in recent years despite the slowdown of the Western economies. The positions of Honda and Hyundai emphasized the capabilities of these firms to maintain a positive and profitable strategic outlook‚ especially in
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o 1.5 – Decision making process 2. Overview of the market: Honda Civic o 2.1 – Position in the market o 2.2 – Recent market trends o 2.3 – Influences from the macro environment o 2.4 – Customer profile o 2.5 – Decision making process 3. Marketing communications o 3.1 – Objectives o 3.2 – Marketing Communication o 3.3 – Pepsi o 3.4 – Honda Civic o 3.5 – Sponsorship 4. Conclusion References
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