STUDY OF MARKETING MIX OF HONDA WITH RESPECT TO RAM HONDA PVT LTD‚ JALGAON” SUBMITTED TO DEPARTMENT OF MANAGEMENT STUDIES NORTH MAHARASHTRA UNIVERSITY‚ JALGAON IN PARTIAL FULFILLMENT OF THE DEGREE BACHLOR OF BUSINESS MANAGEMENT SUBMITTED BY Mr. NAVEED PARVEZ B.B.S III CERTIFICATE This is to certify that the project report entitled A STUDY ON DESIGNING DISTRIBUTION CHANNEL WITH RESPECT TO HONDA DEALER OF LOCAL AREA
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•Economical price •Safety •Fuel-efficient •Comfort level However‚ few Indian bike enthusiasts prefer high performance imported bikes. Some of the most popular high-speed bikes are Suzuki Hayabusa‚ Kawasaki Ninja‚ Suzuki Zeus‚ Hero Honda Karizma‚ Bajaj Pulsar and Honda Unicorn. These super bikes are specially designed for those who have a zeal for speedy drive. Browse through the pages and catch all the details of high-performance two wheelers in India. Know more about latest launches and happenings
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introduction‚ growth‚ maturity and decline. From 2007 until now‚ Honda Air Blade has become the most successful line of Honda’s motorbike as well as on market. Since it was born‚ Honda Air Blade has achieved sales of more than 2 million products. This year‚ from April to the end of September‚ Honda Air Blade reaches to 274‚563 products. (Zing‚ 2014) This motorbike has brought more profits and impacted strongly on revenue of company. Honda has had the success with this product line. But in the modern
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is very important for telecommunication industry to analyse its micro environment and macro environment. Microenvironment consists of the organisation’s various departments‚ competitors‚ customers‚ marketing intermediaries and publics. The microenvironment represents the strengths and weaknesses of the organisation. The organisation has partial control over the factors of its microenvironment. The macro environment consists of the factors such as demographic‚ economic‚ natural‚ technological
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Vietnam. It is presumed that there are an average of 6 people / unit‚ reflected in the increase in demand for vehicles exceeding the original forecasting. Especially‚ there could be a significant increase in scooters demand‚ presumed around 40% by Honda. 1.2. Future Demand According to the Institute for Public Policy Industrial Strategy’s forecasting‚ at the end of the year 2010 there will be a demand of 25 million vehicles‚ about 31 million vehicles in 2015‚ and 2020 about 35 million units. Within
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third chapter starts going into detail on the first step of the marketing process—understanding the environment in which the company operates. The chapter describes the major micro- and macroenvironments in which the company operates. The microenvironments dealt with will build on the customer and partner relationships developed in prior chapters; they include the other company departments‚ as well are those companies in the supply chain‚ the value chain‚ and the customers themselves. Interested
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Issue(s) of Contention Mr Honda: Fear of losing face Japanese culture is known for its highly collectivistic nature. They always visualize themselves as part of a group and interactions are supposed to be group vs. group and never individual vs. individual. They are perceptive of their position in the society in relation to acting differently or independently. One of their greatest fears is being detested by the society. In this particular instance‚ it is Mr. Honda losing face not only with the
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Chapter 1: Marketing Key Terms: Marketing The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing product‚ price‚ place‚ promotion. Needs States of felt deprivation. Wants The form human needs take as they are shaped by culture and individual personality. Demand Human wants that are backed by buying power. Market offering .product or the service that is sold
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Supplier Relationships‚ relationships and collaborations are “the supply chain’s lifeblood.” It seems as though nobody grasps this concept more than Japanese corporations such as Honda and Toyota. These two companies have created excellent relationships with their suppliers. The benefits to this are quite evident. Toyota and Honda have quicker production times than most of their US competitors. Where a US
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Questions and Answers 1. What are the strengths and weaknesses of Daimler-Chrysler’s strategy? There are several strengths of Daimler-Chrysler’s strategy. First‚ it has strong competitors amongst the automotive market‚ so from the merger‚ both companies will reduce the intense competition in the market and this will increase the market share in the worldwide automotive industry. The acquisition and merger between two parties in worldwide market share will help them to expand the technology
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