INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Marketing plan for Honda City (2015-16) Section B – Group 8 9/6/2014 Submitted by: Krishnan Jeesha Ankur Meena Avinash J Nameeta Anand Pranit Choure Shijima Muhammed Shareef Vivek Saha Dinesh Balaji K – - FPM/08/08 PGP/18/068 PGP/18/078 PGP/18/088 PGP/18/098 PGP/18/108 PGP/18/118 PGP/18/358 MARKETING PLAN: HONDA CITY 2015-16 2 Table of Contents EXECUTIVE SUMMARY ......................................................................................
Premium Honda Automotive industry Marketing
Producing Lowest Cost Two-Wheelers: Bajaj Auto Vs Hero Honda By Ved Singh‚ Abhimanyu Prabhavalakar‚ Baskaran Balasubramanian‚ Srikanth Gopalakrisnan Table of Content 1. Indian Economy and Two-wheeler Industry 2. Bajaj Auto Ltd. 3. Hero Honda 4. Cost Management Analysis 1. Indian Economy and Two/Three wheeler Industry As we write this report‚ there are few factors which we would like to state ‚ just to set the context for this report‚ for for Indian Economy in general and then
Premium Honda Motorcycle Bajaj Auto
Honda Motor Company‚ Ltd. and Toyota Motor Corporation An Engineering 111 Case Study By James Barbour‚ Daniel Hui‚ Chaereena Sarabian‚ Melissa Shafer‚ Christopher Woo Introduction The automotive industry in the past couple of years has seen its fair share of problems. Following the recession of the economy and the bailout of the American car companies the future of the automotive industry looked pretty bleak. However throughout all the
Premium Toyota Hybrid electric vehicle Honda
MANAGEMENT BY OBJECTIVES (MBO) is a practical application of the reasoning behind the notion of goal-setting theory. MBO is a process in which employees participate with management in the setting of goals or objectives. An essential feature of an MBO program is that it involves a one-on-one negotiation session between a supervisor and subordinate in order to set concrete‚ objective goals for the employee’s performance. During the session a deadline is set for the measurement of accomplishment‚ and
Premium Management Goal Productivity
GROUP I SEMINAR TOPIC: MECHANISM OF MANAGEMENT BY OBJECTIVES Abstract: MBO (Management by Objectives) is an all-round and systematic management method. It plays essential roles in promoting the reform of the internal management system in an organization and improving management efficiency. In this paper‚ the basic connotation and Theoretical Model of MBO are explored‚ and then on the basis of analyzing the predicaments of reform for the Internal management system of an organization‚ the basic
Premium Management Goal Organization
A PROJECT REPORT ON Marketing Strategies of HONDA Products & Services SUBMITTED TO: SUBMITTEDBY: Table of Contents ▪ Executive Summary ▪ Company Profile ▪ Organization’s Philosophy ▪ Objective ▪ Research Methodology ▪ Products & Services ▪ Analysis ▪ Training & Development for better Performance ▪ Limitations ▪ Recommendations ▪ Conclusions ▪ Bibliography ▪ Annexure ACKNOWLEDGEMENT I feel great pleasure to submit this report
Premium Honda
SATISFICATION [pic] HONDA ACTIVA SUBMITTED TO:- Prof. Rajesh Mehrotra (Director) School of Business and Management SUBMITTED BY:- ADITI GOYAL M.B.A. IV.B PREFACE I have to undergo analysis project for a particular organization in marketing research project as on subject. After doing a lot of brainstorming we chose Honda as our organization and studied it under the title of “Customer Satisfaction” of Honda. I have taking theoretical
Premium Honda Customer Motorcycle
Case 3.2 The Marketing Environment‚ Ethics‚ and Social Responsibility at Scholfield Honda Gallardo‚ Frank Guzman‚ Tomirys Torres‚ Alexandra Principles of Marketing MAR1011 Professor Nealy- Blackman October 3‚ 2012 Introduction In 2006 when Al Gore ’s film An Inconvenient Truth was released‚ whether many people believed in it‚ chose to make a mockery of the documentary or took it seriously‚ the film did raise awareness about many issues in our environment. By 2008 society started to
Free Environment Environmentalism Natural environment
Honda Motors |Company Overview | |[pic] | |[pic] | |[pic]
Premium Honda Honda Civic
CONTENTS:1)INTRODUCTION2)IMPORTANCE OF SUPPLY CHAIN MANAGEMENT3)PRINCIPAL ACTIVITIES OF SUPPLY CHAIN MANAGEMENT4)PRODUCT AND ITS KEY CHARACTERISTICS5)AWARDS6)CHANGES OVER LAST 35 YEARS7)DEMAND FORCES8)CHANGES IN MARKET9)PROBLEMS10)SOLUTIONS11)WORLDWIDE DISTRIBUTION12)THE PROGRESS13)CONCLUSION14)REFERANCESPhysical distribution is simply another way of saying"The whole process of business"P.ducker‚ MacMillan‚ 1969"physical Distribution: the frontier of modern management"pg-4. The supply chain encompasses
Premium Logistics Honda Civic Supply chain management