AIM: To find out the communication mix and promotional tools used by the Samsonite to popularize its product trekking bags and to suggest promotional ideas to make its advertisement and promotion better. OBJECTIVE: Marketing communication tools are the means by which firm attempt to inform‚ persuade and remind consumers‚ directly or indirectly‚ about the product and brand they sell. In sense‚ they represent the voice of the company. Marketing communication mix consist of eight major modes of communication
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their own roasting operations. Their passion for quality coffee as well as exotic tea and their good business sense helped them run a profitable business and open three more Starbucks stores by the early 1980’s . PROMOTION MIX OF STARBUCKS COMPANY Starbucks has focused on promotion strategy that relates to consumers at a personal level‚ because of this it has stayed away from mass marketing and mass media outlets‚ and has focused on an intimate communication strategy in order to maintain a
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Page ACKNOWLEDGEMENT i 1.INTRODUCTION TO DOUGHNUTS ENTERPRISE 2.DOUGHNUTS ENTERPRISE 2.1 Retail Format merchandise mix. 2.2 Strategic Planning and Operation Management 2.3 SWOT Analysis 2.4 Retail customer and Target Market 2.5 Evaluation of the target market 2.6 Customer service Level and Services during Pre-transaction‚
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Introduction Sales promotion is one of the seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples
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Sevastjanovs and I’m going to give a talk on sales promotion. Basically‚ I’ve divided my presentation into four parts. At the beginning I’ll give the definition of promotion sales. Then‚ in the second part‚ I’ll identify what sales promotions can be derected at. Afterwards‚ I’ll point out the most effective sales promotions strategies and to finish off‚ I’ll discuss different types of sales promotion. Right... first of all it’s important to understand what sales promotion is. It can often be hard to launch
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Sales Promotion Strategy Sales are the lifeblood of a business‚ without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed‚ it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company’s sales by predicting and modifying your target customer’s purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business
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Sales Promotion Promotion is the final element in the marketing mix. After the nature of product is decided‚ its price fixed and the methods of distribution decided‚ the manufactures has to take effective steps in meeting the consumers in the markets. In the present consumer oriented markets it is the duty of manufacturers to know what is required by the consumer. It is also their duty to make the customers know where‚ when how and at what prices. The products would be available. Meaning of
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one element of the promotion mix‚ but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service.” Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated
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There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals‚ increasing industry visibility‚ price– based consumer sales promotion and attention– getting consumer sales promotion. This paper will summarize these four key techniques and give real life examples of each technique that marketing firm direct at both trade and consumers. Before we in our
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Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward‚ marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g.‚ lower purchase price‚ money back) or the inclusion of additional value-added material
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