Executive Summary Honda Vietnam plays an important role in Vietnamese market of motorbike‚ with a large market share of 75% (2008). It also can remain the top position by launching a new line of scooter named Air Blade in Vietnam. This report will analyze the situation of this new product including the current market‚ the marketing environment‚ the organization‚ the customer and the competitors. By gathering the information from secondary data‚ the report includes 6 main parts. The first part is
Premium Vietnam Marketing
3.5.4 Place strategy 4.0 References 1.2 Letter of Recommendation Honda Motor Co.‚ Ltd.‚ Mr. Takanobu Ito -1‚ 2-Chome Minami-Aoyama Tokyo‚ 107-8556 Japan Dear Mr. Takanobu Ito‚ I appreciate the opportunity to analyze your business and present my research to you. I will now attempt to summarize my findings in this letter‚ which are detailed out in the marketing plan. Your annual report 2011‚ expressed how Honda operates under the basic principles of “Respect for the Individual” and “The
Premium Honda Hybrid electric vehicle Hybrid vehicle
HERO vs HONDA ABSTRACT The amount of research regarding the topic “Hero vs Honda” is so vast. The topic is new; it is as about the merging and formation of the organizations. The companies after walking hand-in-hand for 27years‚ are now standing head to head in Indian two-wheeler market. Now their marketing strategies to earn market share. This study verifies The marriage between the mega corporation from Japan Honda and the world ’s leading maker of cycles Hero. It was a remarkable union
Premium Honda Motorcycle
Honda Motor Company Ltd. Honda Motor Company Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world ’s largest motorcycle manufacturer since 1959‚ as well as the world ’s largest manufacturer of internal combustion engines measured by volume‚ producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of
Premium Honda Volvo Cars
1. Introduction Sri Lanka’s development policies are being reoriented under the stewardship of the United People’s Freedom Alliance (UPFA) Government‚ aimed at acceleration of economic growth with special consideration given to pro-poor growth strategies. The development strategy consolidates positive elements of the policies followed over the past two decades and revisits the weaknesses‚ limitations and lapses in past policies in order to ensure equitable development in the country. As stated in
Premium Infrastructure Poverty Colombo
Honda Introduction and Overview Honda Motor Co. Ltd. was incorporated in 1948 and originally manufactured and sold motorcycles (Whiston‚ 2012). Today‚ Honda is known for its manufacturing of many items – motorcycles‚ power products‚ engines (boat‚ generators and lawnmowers); and even private jets and robots (Whiston‚ 2012). For purposes of this research‚ however‚ we ’ll focus on Honda ’s auto-manufacturing abilities. During fiscal year 2012‚ Honda sold 15.7 million cars and motorcycles; automobiles
Premium Toyota Honda Hybrid electric vehicle
10 3. RECOMMENDATION TO ACHIEVE OPERATION OBJECTIVES 11 4. CONCLUSION 11 5. REFERENCES 13 1. INTRODUCTION 1.1. Introduction of the organization Honda Vietnam was established in 1996 and started operation after one year. Currently‚ the company has two motorcycle manufacturing factories and one car manufacturing factory. Within this report’s scope‚ Honda Vietnam‚ the motorcycle manufacturer‚ is discussed in details. The first factory was opened in 1998 and the second in 2008 in Vinh Phuc province
Premium Motorcycle Quality control
1.0 Introduction Honda is the second-largest automaker in Japan‚ after Toyota‚ and the world’s biggest motorcycle manufacturer. (Vault – Honda Motor Company Limited) Honda has four separate business units as listed in Table 1.0. | SBU | Revenue (Yen Millions) | COGS and operating expenses (Yen Millions) | Operating Margin | 1 | Automotive Products | 5‚822‚742 | 5‚899‚948 | -1.3% | 2 | Motor Cycles | 1‚348‚828 | 1‚206‚226 | 10.6% | 3 | Power Products | 289‚374 | 293‚772
Premium Automotive industry Japan Honda
Management Chapter 6 Structure: Levels of strategy: Superior performance Competitive advantages Corporate strategy---what business/industry Business strategy—how to compete Functional strategy---execute to support Business strategic goals by @ all department 1. Superior performance: the ability to generate high profitability and increase profits over time High profitability Superior performance Requires eg. Specific strategy‚ Technology‚ capabilities etc Growth in profits
Premium Marketing Strategic management Value chain
Executive Summary Honda atlas Pakistan Ltd was created by the joint venture of Atlas Group of Pakistan and Honda Motor Company Japan. The first car rolled out from the plant in 1994‚ since then Honda Alas has been growing in terms of production capacity‚ market share etc. Honda is a strong brand name worldwide and it is differentiated by very high quality standards‚ technology‚ safety standards and advanced designs. In Pakistan Honda Atlas has successfully maintained its brand image hence they
Premium Honda Honda Civic