ENVIRONMENT – THE CASE STUDY OF HONDA ON VIETNAM MOTORBIKE MARKET TABLE OF CONTENT Part | Page | Introduction | 1 | CHAPTER I: THEORY ON INTERNATIONAL MARKETING AND INTERNATIONAL MARKETING ENVIROMENT | 2 | 1.1. Overview on International marketing | 2 | 1.2. International marketing environment | 3 | | | CHAPTER II: CASE STUDY OF HONDA ON VIETNAM MOTORBIKE MARKET | 8 | 2.1. Introduction to Honda | 8 | 2.1.1. Honda Company | 8 | 2.1.2. Honda Motorbike Vietnam | 9 | 2.2. Vietnam
Premium Honda Marketing Motorcycle
It was in August 1998 that the first chinks in the Kinetic Honda Motors Ltd. (Kinetic Honda) armor were reported by Business India. Both Honda and the Firodias of Kinetic were quick to deny rumors of a split‚ though reports of the Firodias quietly raising resources to buy out Honda’s stake kept surfacing. The Firodias were even reported to have securitised the assets of their two-wheeler finance company - 20th Century Kinetic Finance (TCKF) - to raise this money. Trouble had been brewing since
Premium Honda Japan
Introduction……………………………………………………………….3/7\ Relationship………………………………………………………………3/7~4/7\ new requirements…………………………………………………………4/7~5/7\ The efficiency and reliability of international logistics…………………..5/7~6/7\ Conclusion ………………………………………………………………….6/7\ References…………………………………………………………………7/7\ International trade and international Logistics The rapid expansion of trade liberalization and the growth of global capital markets and integration‚ information technology and the progressive development
Premium International trade Globalization World Trade Organization
HONDA TODAY Masami Kamimura has several decisions that he must make regarding the Honda Today and its future in the current Honda lineup. In the past few years‚ Honda invested ~5 billion in the Today and its R&D and production. Even with 22% of the market share for the Today‚ its total sales were only 100‚660 units for the 1987 sales. The Honda today is known for its small size and compact vehicle. It is an economy car to cater to the low-middle class families. The return on this car is marginal
Premium Internal combustion engine Automobile Japan
Reduction ROA Improvement Logistics Cost Reduction SCM Some Facts: • Annual Plan Outlay • Fiscal Deficit • Inventory tied up • Logistics Cost • GDP SCM : Rs. 1.13 Lakh Crores : Rs. 1.35 Lakh Crores (5.3% of GDP) : Rs. 1.17 Lakh Crores : 13.6% of our GDP : Rs. 25.57 Lakh Crores Logistics Cost Country Asian region China Japan Korea Singapore Taiwan European region France Germany Italy Netherlands Spain UK Sweden North American region Canada Mexico US GDP (billions) Logistics as % of GDP 14.5 10.5
Premium Supply chain management Logistics
that has brought about a substantial increase in international trade‚ both import and export‚ which in turn has led to a surge in demand for various logistical services including third party logistics (3PL). The objective of this assignment is to explore the following areas: A look at third party logistics (3PL) in the context of the supply chain The development of 3PLs over time Activities and functions outsourced to‚ and performed by 3PLs How business add value to their goods and services by
Premium Logistics Supply chain management Management
1 . How can design for logistic concepts be used to control logistics costs and make the supply chain more efficient ? Design for logistics concepts can be used to control logistics costs by applying the concepts to the supply chain process . The DFL focuses on three concepts ‚ which are : packaging and transportation ‚ parallel and concurrent processing ‚ and standardization . In terms of controlling logistics costs ‚ the DFL suggests that packaging and transportation can be improved
Premium Supply chain management Logistics
บริษัท ฮอนด้า ออโตโมบิล (ประเทศไทย) จำกัด ข้อมูลพื้นฐาน ปี 2526 ค่ายรถขนาดกลางๆ ของญี่ปุ่น “ฮอนด้า” ได้ตัดสินใจเดินทางเข้าสู่ตลาดประเทศไทย และเริ่มต้นก่อตั้งบริษัท ฮอนด้าคาร์ส์ (ประเทศไทย) จำกัด เพื่อดำเนินกิจกรรมการขายรถยนต์ ก่อนที่ในปีถัดมา ได้ขยายกิจการด้วยการเข้าไปร่วมลงทุนกับ บริษัท บางชัน เจเนอรัล แอสเซมบลี จำกัด ดำเนินธุรกิจผลิตรถยนต์ฮอนด้าเป็นครั้งแรกในประเทศไทย โรงงานประกอบรถยนต์ฮอนด้า ก่อตั้งขึ้นเมื่อปี 2535 ที่นิคมอุตสาหกรรมบางชัน ฮอนด้ายังคงยึดพื้นที่ลาดกระบังเป็นแหล่งผลิตรถยนต์ป้อนสู่ตลาด
Premium 3rd millennium
XPO Logistics‚ Inc. (XPO) BRADLEY S. JACOBS is the Chief Executive Officer of XPO Logistics‚ Inc. A career CEO‚ he has led two public companies. United Rentals‚ Inc.‚ which he cofounded in 1997; and United Waste Systems‚ Inc.‚ founded in 1989. Mr. Jacobs served as Chairman and CEO of United Rentals for the company’s first six years‚ and as Executive Chairman for an additional four years. He served eight years as Chairman and CEO of United Waste Systems. Previously‚ Mr. Jacobs founded Hamilton Resources
Premium Chief executive officer Management Supply chain management
Executive Summary In today’s rapidly changing business environment‚ ever-greater demands are being placed on business on every industry‚ such as to provide products and services quicker‚ with greater added value‚ to the correct location‚ with no relevant inventory position‚ etc. However‚ customers are more sophisticated by wanting more quality‚ design‚ innovation‚ choice‚ convenience and service‚ and they want to spend less money‚ effort‚ time and risk. Hence‚ every business has to deal with highly
Premium Supply chain management