UNIVERSITY OF BOTSWANA; FACULTY OF BUSINESS DEPARTMENT OF MARKETING CONSUMER BEHAVIOUR THEORY AND PRACTICE (MKT 201) COURSE OUTLINE SEMESTER TWO‚ 2011 Course Instructor: Dr R. Makgosa Email: Makgosa@mopipi.ub.bw; Office: 245/ 017; Office Telephone no: 3554060 Class Time: Tuesday 09.00; Thursday 08:00-10:00 Venue: 245-042. Consultation hours: Tueday 14:00-16:00; Thursday: 14:00-16:00 Nature of the Course Contemporary approaches to business emphasize the importance of adopting a
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Donuts is another on campus retailer which provides hot latte. The reason for she took Starbucks’ hot latte over Dunkin Donuts’ is that Starbuck locates nearer to the student parking lot. Buying product in a closer location is a human nature because consumers always seeking for convenience. In that case‚ she’d rather buy cold drinks than Dunkin Donut’s hot latte. Besides pursuing for the better taste of Starbuck’s coffee‚ Gloria prefers Starbucks’ servicescape. The retailer atmosphere is beautifully
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in Hong Kong is housing problem. Hong Kong has 7.3 million people living on 1‚100 sq. km of land. There were around 6‚700 people living on every square km. However‚ the ‘right to adequate housing’ and the ‘right to affordable’ are important dimensions resting on the foundation that adequate housing is a basic human need (Leckie 1992; Bengtsson 1995) and which ensures access to a safe and affordable home with freedom from forced eviction. This is the basic meaning in livable. However‚ is Hong Kong
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Economies of Hong Kong and the Pan-PRD Why the Heritage Foundation ranked Hong Kong as the first “free economy” in the world? Hong Kong has been ranked the freest economy in the world by the Heritage Foundation for the 19th consecutive year since the index was first published in 1995. We will see the criteria of a free economy according to the Heritage foundation. Then we will explain why and how Hong Kong is ranked as the first free economy in the world. Criteria of “free economy” according
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are many reasons why Hershey’s successful today. The first and most important is the Hershey’s name. Hershey is in a global economy that makes many different products besides chocolate. When a consumer goes to a store to purchase candy they are most likely to pick up a Hershey product. It is common for consumers to recognize and expect quality from Hershey products. Hershey’s company product name is readily recognized all over the world. With this quality of brand recognition‚ it can be expect that
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between Hong Kong and mainland using concepts introduced in this course. Introduction Hong Kong‚ located at the southern coastal of China‚ fully shows the diversification of culture‚ with a mix characteristics of different backgrounds. Hong Kong is currently under the rule of the PRC as a special administrative region‚ with the practice of ‘One country‚ two system’. Hong Kong exercises capitalism under the rule of the British government and thus continues its practice after the handover. Hong Kong
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Consumer Behavior Target Market: The market I choose to target were health cautious men who are care about what they eat and working out. The reason I choose this market was because eel is a very healthy food if prepared right. I am going to change the option of ell and how it’s seen to a health food choice food in salads‚ rice‚ veggies‚ and other foods. Demographics: * Men – more likely to try new things and aren’t as stand off about eels current perspective * Ages 20-35
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emphasis on health care and authenticity of its products where they have introduced into the market: Kellogg’s Special K brand a ‘good source of fibre’ is targeted at women who are health conscious about their body weight attracting a lot of consumers and therefore has been a success to the company. The Special K brand has a variety of products; Cereals Original Cereal Low Fat Granola. Red Berries Cinnamon Pecan Protein cereal Chocolatey Delight Blueberry Fruit and
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Value Chain Management –BUSI 1330 A Study of HRM in PCCW of Hong Kong October 29‚ 2012 A Study of HRM in PCCW of Hong Kong Contents 1. Executive Summary 2. Introduction 3. History of telephone service in Hong Kong and PCCW 4.1 Mission 4.2 Core values 4.3 Corporate strategy 4. Human resources strategy and policies 5.4 Building a professional team 5.5 Room for promotion 5.6 Open communications 5.7 Stability of working environment
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exports from Hong Kong‚ and hence its status as an IFC. JEL Classification Numbers: F21; G15; G28 Keywords: International financial centre; financial services exports; financial sector FDI Author ’s E-Mail Address: lcheung@hkma.gov.hk; vyeung@hkma.gov.hk 1 The authors are grateful to Hans Genberg and Dong He for their valuable suggestions and comments. The views and analysis expressed in this paper are those of the authors‚ and do not necessarily represent the views of the Hong Kong Monetary Authority
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