Graduate Certificate in Marketing Management (EPGCMM-06) Term Paper: Submitted by: # 1 Student Name Anuj Gupta Roll No. EPGCMM-06-004 Organization Enerpac Hydraulics Designation Territory Manager – West Term Paper – Consumer Behavior on Smartphones TABLE OF CONTENTS Sl. # 1 2 3 4 5 6 7 8 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 9 10 11 12 13 TOPIC Abstract The Term – ‘Smartphone’ Evolution Of Smartphones Operating Systems Smartphones - Indian Context
Premium Mobile phone Smartphone
Project Proposal Of Hong Kong International Airport Department of Information Systems *** Project Proposal *** Introduction Hong Kong International Airport (HKIA) is the third busiest international passenger airport and operates the busiest international cargo facility in the world. It has been ranked as the busiest airport for international air cargo since 1996. In 2010‚ 50.9 million passengers used HKIA‚ and some 4.1 million tonnes of air cargo passed through Hong Kong. HKIA is connected
Premium World's busiest airports by passenger traffic Cathay Pacific Airport
MKT 344 LECTURE 20 06 DEC 2010 CONSUMER PERCEPTION CHAPTER REFERENCE – CHP. 6 Q. WHAT IS SELECTIVE PERCEPTION? Q. HOW IS AN UNDERSTANDING OF PERCEPTION IMPORTANT FOR POSITIONING STRATEGY? Q. WHAT IS THE ABSOLUTE THRESHOLD? Q. WHAT IS THE DIFFERENCIAL THRESHOLD? Q. WHAT IS SUBLIMINAL ADVERTISING? Perceptual Filter We start our examination of the influences on consumer purchase decisions by first looking inside ourselves to see which are the most important internal factors that
Premium Marketing Perception Sense
The social and legal aspects of homosexuality in Hong Kong In 1988‚ there was an intense argument on whether to legalize homosexuality. Different groups expressed their views on public discussion hold in Victoria Park. A group of homosexual men declared that they have the same contribution to the society as others. The existed law infringes on their human right. On the other hand‚ Dr. Philemon Choi who opposed decriminalization was afraid of the impacts of decriminalization such as the increase
Premium Law
Marketing Management – I Consumer Behavior Exercise A mundane product costing less than Rs.100. Product Category: Shampoo (New to the consumer) Brand Chosen: Clinic All Clear (HUL) (New to the consumer) Who was the decision making unit? • Who bought the product or service? The product was bought by the consumer itself for personal use. • Identify all those who played a role in the decision process. What role did they play? Purchasing the product was a personal decision as it was
Premium Decision making Decision theory Decision making software
McDonald’s Hong Kong Perry‚ my hubby‚ rarely steps into McDonald’s in US. But he loves to step into those in Hong Kong. According to him‚ the food is great and places are nice and clean. So‚ every time we go back‚ there’s a routine to have our breakfast in McDonald’s every morning. Also‚ according to him‚ a few of them serve better food‚ such as the one close by the Pacific Place and the Festival Walk. Our latest visit in Hong Kong proved that he was 100% correct. We were in a different
Premium Chinese language Hong Kong
3. Explanation of consumer behavior concepts and frameworks that can be applied to the business my group has selected SWENSEN uses marketing concept because the waitress will ask for order from the customers then the waitress will serve the selected ice-cream flavor to them. SWENSEN has design to discover need and want of specific customer groups by repositioning the product or addition new market segment. For example they developed a variety of ice cream
Premium Marketing
A study on Consumer Switching Behavior in cellular service Provider – Study with reference to Mumbai ------------------------------------------------- India mobile market is a fastest growing market and is forecasted to reach 864.47 million users by 2013.India has seen rapid increase in number of players which caused the tariff rates to hit in all time low. This allowed the players to target the low income population increasing the market share. Due to unavailability
Premium Mobile phone Service Service system
won’t be influenced by most of them. • The design of a product today is a key driver of its success or failure. 2-2 Learning Objectives (continued) • Subliminal advertising is a controversial―but largely ineffective―way to talk to consumers. • We interpret the stimuli to which we do pay attention according to learned patterns and expectations. • Marketers use symbols to create meaning. 2-3 Sensation and Perception • Sensation is the immediate response of our sensory
Free Sense Perception
Stamford University Bangladesh [pic] Assignment On Motivational Conflict and Product Positioning (Consumer Behavior) Prepared for: Submitted by: Miss Shohana Islam Asif Ahmed Assistant Professor‚ Department of Business Administration‚ Batch: 3 Stamford University Bangladesh. Stamford University Bangladesh. Date of Submission: January 4‚ 2010 Motivational Conflict The resolution of motivational conflict often
Premium Marketing