1 Executive Summary Consumer behaviors vary between different countries and market structure. This report seeks to uncover the underlying factors behind some of the biggest consumer markets‚ Australia‚ Hong Kong and China. Demographic characteristics largely affect by social and value trends such as consumption culture‚ gender roles and demand for certain goods and services. The existing relationship between these factors would be analyzed and discussed further. From an analysis of the distinct
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HONG KONG BAPTIST UNIVERSITY DEPARTMENT OF MUSIC A DESCRIPTIVE STUDY OF THE PRACTICE OF MUSIC THERAPY IN HONG KONG By LAM HOI YAN April‚ 2007 04002865 ABSTRACT The purpose of the study was to examine the development of music therapy in Hong Kong. Specifically‚ a number of related issues were studied including definition of music therapy‚ the origin of music therapy‚ the recent developments in music therapy in China‚ establishment of a music therapy session‚ and the setting of
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(HONG KONG) — Pro-Beijing parties in Hong Kong trounced the opposition as voters in the Chinese territory expressed discontent with pro-democratic parties in local elections that may predict the outcome of more important polls next year. Results from Sunday’s poll were released early Monday for individual candidates‚ but the government did not immediately provide a breakdown by political party.(See more on the pro-democracy movement in Hong Kong.) The South China Morning Post newspaper says candidates
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Should same-sex marriage be legalized in Hong Kong? In recent years‚ more homosexual people have come out to disclose their sexual orientation. Gays and lesbians may even feel pride and have higher self-esteem instead of having shame. People in Hong Kong generally are more open-minded now. There is no legal recognition of same-sex marriage in Hong Kong. In many countries or regions‚ the legalization of same-sex marriage is already implemented. Therefore‚ some may say that same-sex marriage should
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Comparison of Marketing Strategy of Wellcome and City’super in Hong Kong No Name Student No# December 23‚ 2008 Royal Brisbane International College 5/F Yue Hwa International Building 1 Kowloon Park Drive‚ Tsim Sha Tsui‚ Hong Kong Contact No.: XXXXXXXX Email: XXXXXXX Table of Content 1. Introduction 3 2. Target Segment 3 3. Marketing Strategy 4 3.1. Product Strategy 4 3.2. Price Strategy 5 3.3. Promotion Strategy 5 3.4. Place Strategy 6 4. Conclusion
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The experience in France did not help Disney to avoid some of the problems in Hong Kong since the business environment is different between Euro and China. In 2007‚ the visitors of Hong Kong Disneyland dropped nearly 30 percent. Customers complained about the size of Hong Kong Disneyland and they are unfamiliar with Disney’s characters. First of all‚ the reason of low acceptance of Disney in China is different from that in France. When the Disneyland opened in France‚ it was not welcomed by the
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Introduction: Hong Kong‚ known as”Pearl of the Orient” which enjoys the freedom of speech‚ the freedom of economy and the finest legal system. However‚ discrimination is everywhere. It is because people are not equally. It would always be inequality among people referring to physical and mental processes. Of course the two sexes are not equal‚ so that sex discrimination is always an issue in a society‚ especially in workplace. Background: It is a matter of fact that a employer will base on
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Introduction Nowadays‚ Hong Kong is not only a place for financial‚ real estate or logistical business activities‚ as the government provides the weight on sports events and development. The function of sports activities in HK is no longer to be an entertainment but it starts moving to a professional event. For example the successful outcome of Olympic Equestrian Events in 2008‚ therefore‚ Hong Kong people start changing their mind and believe that they are well prepared for a large international
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com/image/pretty/1/1746 [18/11/2011] Ehow.com‚ 2011‚ “How to improve marketing communication” http://www.ehow.com/how_7744345_improve-marketing-communication.html [29/11/2011] Ellaskitchen‚ 2011 “Homepage” http://www.ellaskitchen.co.uk/ [1/12/2011] Hong Kong Government‚ “Hong Kong: The facts” http://www.gov.hk/en/about/abouthk/factsheets/docs/population.pdf‚ [26/11/2011] Kapferer‚ 2004‚ “Brand identity prism” http://www.12manage.com/methods_kapferer_brand_identity_prism.html‚ [18/11/2011]
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tourism. Considering its proximity to mainland China‚ Hong Kong Special Administrative Region (HKSAR) has all the benefits to gain with the increasing demand by mainland Chinese for travelling abroad and for shopping. To enhance Hong Kong as a first choice for mainland Chinese tourists‚ the Hong Kong government successfully sealed a joint venture with Walt Disney Company for the establishment of a HK Disneyland Park. However‚ the Hong Kong government also gave Ocean Park‚ its local theme park
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