Comparison of Marketing Strategy of Wellcome and City’super in Hong Kong No Name Student No# December 23‚ 2008 Royal Brisbane International College 5/F Yue Hwa International Building 1 Kowloon Park Drive‚ Tsim Sha Tsui‚ Hong Kong Contact No.: XXXXXXXX Email: XXXXXXX Table of Content 1. Introduction 3 2. Target Segment 3 3. Marketing Strategy 4 3.1. Product Strategy 4 3.2. Price Strategy 5 3.3. Promotion Strategy 5 3.4. Place Strategy 6 4. Conclusion
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The special historic and social-economic background of Hong Kong forms its own identity‚ which is different from other regions like mainland China‚ and makes it a specific imagined community‚ which is accord with Benedict Anderson’s theory of imagined community. Whereas‚ it is under discussion whether since the reunification in 1997‚ Hong Kong has been gradually transformed into a part of China in terms of culture and identity and‚ thus‚ will no longer be a separated imagined community in the future
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trade; capital markets and advisory; and commercial cards. Retail Banking and Wealth Management – offers personal banking services to individuals including current and savings accounts; mortgages and personal loans; debit cards; credit cards; local and international payments; and wealth management services such as investment products‚ and financial planning. Global Banking and Markets – offers personalized financial solutions to major government‚ corporate and institutional clients and private
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City Contemporary Dance Company (CCDC) was founded in 1979 and become one of the most famous dance companies in Hong Kong. It is a pleasure to get the opportunity to watch the dance performance ‘Eureka’. Having status in the arts and dance field in Hong Kong‚ or even representing Hong Kong around the world‚ the capability of CCDC should not be neglected. Apart from the superb performance of their dancers and choreographers‚ management of the organizers also plays an indispensable role on the smooth
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objectives (Chan & Wong 2005). Research indicates that whilst a price reducing strategy‚ which is commonly used in response to strong competition‚ may see short term gains‚ rarely does it attract and retain new customers (Chan & Wong 2005). In Hong Kong many hotels have reduced their room rates to remain competitive‚ however the above implies that hoteliers would do better to understand how their services and facilities influence customer satisfaction rather than simply reducing their room rates
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Precedent and Stare decisis in Hong Kong: The Case of Transgenders Introduction The doctrines of “precedent” and “stare decisis” have been pillars of Western Law that have withstood the test of time. They have been especially important in upholding the “Rule of Law” based on the tenets of predictability‚ expectations and stability‚ which are all important in a society based on norms and codes. Yet these legal concepts of precedent and “stare decisis” have been condemned for stifling the progress
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Title: Analyse the problems caused by the implementation of anti-smoking legislation in Hong Kong. Identify some solutions to these problems. Paragraph 1 In recent years many countries have enacted anti-smoking legislation. For example‚ on 1 January 2007 Hong Kong extended no smoking areas to cover the inside of restaurants‚ as well as offices and some public outdoor areas (Tobacco control‚ 2007). While these laws have been largely welcomed by both health advocates and the general population‚ they
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1 Executive Summary Consumer behaviors vary between different countries and market structure. This report seeks to uncover the underlying factors behind some of the biggest consumer markets‚ Australia‚ Hong Kong and China. Demographic characteristics largely affect by social and value trends such as consumption culture‚ gender roles and demand for certain goods and services. The existing relationship between these factors would be analyzed and discussed further. From an analysis of the distinct
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Introduction Nowadays‚ Hong Kong is not only a place for financial‚ real estate or logistical business activities‚ as the government provides the weight on sports events and development. The function of sports activities in HK is no longer to be an entertainment but it starts moving to a professional event. For example the successful outcome of Olympic Equestrian Events in 2008‚ therefore‚ Hong Kong people start changing their mind and believe that they are well prepared for a large international
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Should same-sex marriage be legalized in Hong Kong? In recent years‚ more homosexual people have come out to disclose their sexual orientation. Gays and lesbians may even feel pride and have higher self-esteem instead of having shame. People in Hong Kong generally are more open-minded now. There is no legal recognition of same-sex marriage in Hong Kong. In many countries or regions‚ the legalization of same-sex marriage is already implemented. Therefore‚ some may say that same-sex marriage should
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