The Marketing Plan for Hong Kong Express Course: Higher Diploma in Marketing Management Code: BA124026 Class: 1B Student names: Lau Cheuk Yee (130746216) Fan Wan Sheung (130046771) Ng Yu Heung (130037055) Shum Lai Ping (130752340) Mok Ka Ki (130227164) Content Executive Summary .p.3 Situation Analysis Company and product / brand background p.4 Customers’ needs‚ target markets p.5 SWOT analysis p.6 Marketing Objectives p.10 Marketing
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Asiasports: Hockey Night in Hong Kong Determining the Future Business Strategy of Asiasports Limited In March of 1999 the primary decision makers of Asiasports found themselves at a crossroads. “Barnes‚ Weir‚ and Gribble had to make decisions about whether the company should promote hockey outside of Hong Kong and its choice of sports properties. An implementation plan also had to be developed for the chosen strategy” (Delios 1). Although every one of their sports properties was profitable except
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Precedent and Stare decisis in Hong Kong: The Case of Transgenders Introduction The doctrines of “precedent” and “stare decisis” have been pillars of Western Law that have withstood the test of time. They have been especially important in upholding the “Rule of Law” based on the tenets of predictability‚ expectations and stability‚ which are all important in a society based on norms and codes. Yet these legal concepts of precedent and “stare decisis” have been condemned for stifling the progress
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(KENNY 2014) Graduation Project Report Old District‚ New Street BY KENNY CHAU THESIS Submitted in partial fulfillment of the requirements For the High Diploma of Landscape Architecture in Landscape Architecture In Hong Kong Design Institue‚ 2014 Hong Kong‚ CHINA Advisers: Sara Wong‚ Vega Shang‚ Yasmin Chir‚ Alex Chang‚ Tutor Tutor Lecturer Tutor 1 (KENNY 2014) Copyright 2014 KENNY‚ CHAU Chung King 2 (KENNY 2014) ABSTRACT This thesis explores the
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1. Title “How can a budget airline survive in Hong Kong” 2. Aims To find out the success factors and forecast the future of budget airline in aviation industry‚ apply those factors to analyze the operation strategy of a budget airline which would like to survive in Hong Kong market. 3. Background. In the recent years‚ budget airline becomes more and more popular. Many people choose low-cost airline to save the cost in transportation so they can spend more on the activities. Ryanair‚ the largest
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permanent identity card‚ claiming that he was a permanent resident under art.24(2)(4) of the Basic Law. Article 24(2)(4) provided “Persons not of Chinese nationality who have … ordinarily resided in Hong Kong for a continuous period of not less than seven years” were permanent residents. X had lived in Hong Kong since the 1960s‚ but between I 1994–97‚ had been in prison for non-immigration offences. Seven years had not elapsed since his release from prison. The lower courts held that he was not a permanent
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CENTRAL POLICY UNIT THE GOVERNMENT OF THE HONG KONG SPECIAL ADMINISTRATIVE REGION THE PATTERN OF URBAN LIFE IN HONG KONG: A DISTRICT LEVEL COMMUNITY STUDY OF SHAM SHUI PO THE CHINESE UNIVERSITY OF HONG KONG FEBRUARY 2012 i Executive Summary 1. Introduction This research was commissioned by the Central Policy Unit of the HKSAR Government in response to the growing public concern over the socio-economic problems and urban decay in Sham Shui Po (hereafter as SSP). Studies
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International Finance Assignment 2013 Hong Kong Financial and Banking system Table of content p. Hong Kong Bank System History of Bank in Hong Kong 1 Bank activities 2 Concentration of bank system 2 Bank main activities 2 The Hong Kong Monetary Authority (HKMA) 3 Crisis facing 3 Risk measurement 4 Influence from global financial crisis 4 Hong Kong Financial Markets Stock market 5 Trade organization 6 Blue Chip 7 Shares Percentages 7 The influence of
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Is Hong Kong still a shoppers’ paradise? In the past decade‚ Hong Kong has been well known for its duty free and wide range of goods‚ it allows people from the world have a fantastic shopping experience. However‚ more news reporting the negative images of Hong Kong tourism which adversely affects the image of “shoppers’ paradise”‚ are arisen. While numerous tourists can be seen in tourist spots in Hong Kong‚ some contend that they no longer choose Hong Kong as a travel destination. This paper
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Executive Summary The objective of this report is to provide comprehensive research and analysis on the political‚ economic‚ social and technological environment in Hong Kong. The research and analysis is then used to evaluate the market for potential in pet grooming service. “Hong Kong is such a cramped place that it is surprising to learn that we have hundreds of thousands of dogs sharing our city with us”‚ according to South China Morning Post (2006‚ p.14). Nonetheless‚ due to the desire for
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