Services marketing Sucessful e com website- Myntra.com ------------------------------------------------- About myntra: Myntra was established by Mukesh Bansal‚ Ashutosh Lawania‚ and Vineet Saxena in February 2007. All three are IIT alumni‚ and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS‚ IDG & Accel Partners.[6] The company started off in the business of personalization of products‚ and soon expanded to
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Text: Marketing Managment Chapter 4: Conducting Marketing Research Topic: Market Research; Measuring Market Productivity; Return on Investment Learning Objectives: 1. What constitutes good marketing research? 2. What are the best metrics for measuring marketing productivity? 3. How can marketers assess their return on investment of marketing expenditures? Video Title: Dunkin’ Donuts Link: http://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/dunkin.wvx Synopsis This
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The special historic and social-economic background of Hong Kong forms its own identity‚ which is different from other regions like mainland China‚ and makes it a specific imagined community‚ which is accord with Benedict Anderson’s theory of imagined community. Whereas‚ it is under discussion whether since the reunification in 1997‚ Hong Kong has been gradually transformed into a part of China in terms of culture and identity and‚ thus‚ will no longer be a separated imagined community in the future
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Hong Kong Disneyland Theme Park HT114003 1C o Laam To Man Chun Chan Ka Chun Chiu Ka Hin Wong Ching Wai Hung Chi Chung Yau Kwok Fung Contents 1. Background 2. Vision 3. History & Future 4. SWOT analysis 5. PEST analysis 6. Marking Mix (Product ‚ promotion ‚ place ‚ price) 7. Conclusion Background • September 12‚ 2005 • 126 hectares • Reclaimed land in Penny’s Bay ‚ Lantau Island • Chief Executive of the Hong Kong Disneyland Resort ‚ Jin Wenhao • Ownership : Disney 47% HKSAR 53% Vision A
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foundation of Proximity Marketing. The businesses all around want to have their online presence‚ they want to adapt and incorporate some form of technology that can attract customer and therefore boost their sale. One current area in which there is steady and continuous growth is location-based commerce. Because of mobiles always-on characteristic‚ people globally want to be able to use services
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Hong Kong is one of the busiest cities in the world. It is not only prominent as an Asian commercial center‚ but also famous for its air pollution‚ which haunts the lives of thousands of Hong Kong people and wastes billions of dollars of the government and the private sectors every year. It is an unchanging fact that air pollution in Hong Kong not only results in a waste of massive amounts of money‚ but also results in deterioration on the overall health standard of the Hong Kong population. No
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The topic of my paper is talk about the Hong Kong people’s identity before 1997 by analyzing a Hong Kong movie “A Better Tomorrow”. My research question is how signing the Sino-British Joint Declaration in 1984 lead the Hong Kong people identify themselves as Hong Kongers Thesis statement: The period from the Sino British Joint Declaration of 1984 to the handover in 1997 was an era of change in Hong Kong. Hong Kong people was facing a lot of problems during the transitional period and one of the
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Why did Hong Kong Fall so Easily? Hong Kong is world widely known for being the world’s financial hub and for being the world’s richest city; most people don’t know that before being a financial city‚ it had a rich history behind it. It went through one of the greatest‚ harshest wars in history‚ the Second World War. There are many reasons why the Japanese were so successful in capturing Hong Kong; they invested most of their money into the Japanese Army. While they had latest guns and weapons
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Title Benefit of Hong Kong -Zhuhai- Macao Bridge in economy Introduction Basic information about the subject discussed The connectivity brought about by the HZMD will benefit various sectors in Hong Kong ‚ such as tourism ‚ finance and logistics. It will enhance the economic and sustainable development in Hong Kong. Thesis statement (that shows the writers standpoint and previews the major arguments in the body paragraphs)Different opinions are said about the impact of the bridge . For me ‚the benefits
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Format Two lectures every week: • Wednesday 10-11 & Thursday 1-2pm One weekly seminar • Please sign up for a seminar slot (on moodle) if you have not already done so! • http://moodle.coventry.ac.uk/hub/ Self directed/online study. Seminars • Case studies • Practical exercises for hands-on experience of using project management techniques • Discussion • Please prepare for seminars and be ready to participate. Assessment • Coursework 1 = 50% • Coursework 2 = 50% • You must
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