Final Project Topic: 3 Hong Kong Lecturer: Calvin WAN Date: 26th November‚ 2013 Group Members: Leung KIT Chow YoYo Leung Tania Ma Tony Siu Ching Man Water Contents a. Executive Summary b. Description of 3HK & Reason c. Marketing Objective d. Environmental Analysis e. SWOT Analysis f. Segmentation g. Targeting h. Positioning i. Evaluation(4Ps) j. Recommendation k. References & Appendices l. Member’s Contribution Executive Summary 3 Hong Kong (3HK)‚ as being one of the
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scheme that likely enhance the economy in Hong Kong‚ normal citizens complain that mainland tourists handicap their daily lives and deteriorate the tension between Hong Kong and mainland. A number of economists advocate the economic strength of The Individual Visit Scheme. Tourism is of utmost importance in Hong Kong since Tourism is one of the four pillar industries in Hong Kong along with financial services‚ trading and logistics‚ and professional services (Fan & Yim‚ 2011) and Tien (2013) remarked
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The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region‚ having started business in 1975. Since then‚ IKEA has become the leader in the home furnishing industry. Source : The information in this case is extracted and adapted from the website of IKEA Hong Kong. Tasks Browse the website of IKEA Hong Kong (http://www.ikea.com/hk) and even conduct site-visit on one of its local branches to evaluate the Marketing Strategy of the firm in Hong Kong. Do not just copy
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Hong Kong Protest 1. Introduction ‘International relations’ is often short for IR‚ and it has various definitions by different people. Some people define it as the diplomatic- strategic relations of states and the characteristic focus of international relation is on issues of peace and war‚ cooperation and conflict. While some scholars see it as about cross-border transactions of all economic‚ kinds‚ social and political‚ and international relation is more likely to study the operation of non-state
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CHAPTER 2 McDonald’s in Hong Kong: Consumerism‚ Dietary Change‚ and the Rise of a Children’s Culture James L. Watson On a cold winter afternoon in 1969 my neighbor‚ Man Tsochuen‚ was happy to talk about something other than the weather. Over tea‚ Mr. Man continued the saga of his lineage ancestors who had settled in San Tin village‚ Hong Kong New Territories‚ over six centuries earlier. Local history was our regular topic of conversation that winter and the story had already filled several
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CASE 2 – 1 THE NOT SO WONDERFUL WORLD OF DISNEY –HAS DISNEY LOOKED TO IT’S PAST TO SECURE IT’S FUTURE? Introduction – With over 15 million visitors in 2014‚ Disneyland Paris is officially Europe’s most visited tourist destination. And in 2015‚ Disney will open its largest park ever in mainland China. But Disney resorts have had a difficult history and heavy debt across several of the theme parks continues to lead many to ask what is the future of Disneyland? A Troubled History - In April 1992
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Country Profile Series Hong Kong In-depth PESTLE insights PESTLE Country Analysis Report: Hong Kong © MarketLine. This report is a licensed product and is not to be photocopied REFERENCE CODE: ML00002-039 PUBLICATION DATE: October 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00002-039/Published 10/2012 Page 1 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal‚ and environmental
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Title Author(s) Health implications of Hong Kong abortion laws Wong‚ Stephanie Lynne Citation Issue Date URL Rights 2013 http://hdl.handle.net/10722/193849 The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. Health Implications of Hong Kong Abortion Laws Written by Stephanie Lynne Wong For the Degree of Master of Public Health at the University of Hong Kong in August 2013 Abstract: Abortion is a difficult
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the IVS impact on medical services in Hong Kong. According to our research‚ only four interviewees concerned about the medical services‚ because there was an age bias in our questionnaire. However‚ referring to various news articles‚ medical services is a big concern in Hong Kong. IVS was originally designated for the sake of boosting Hong Kong’s economy. However‚ a recent trend shows that a lot of mainlanders are in fact‚ trying to give birth to their babies in Hong Kong as the IVS provides them
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1.0 Introduction Hong Kong is one of the most important tourism destinations in the Pacific Asia region for its unique landscape and shopping convenience. According to statistics‚ a total number of 41921310 people visited Hong Kong in 2011‚ that is 16.4% more compared to 2010 (Hong Kong Tourism Board 2012).Total tourism expenditure was 263142.71 million HK dollars and shopping accounts for most of them because it is the main purpose for individual visitors (Hong Kong Tourism Board 2012). Therefore
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