The Marketing Plan for Hong Kong Express Course: Higher Diploma in Marketing Management Code: BA124026 Class: 1B Student names: Lau Cheuk Yee (130746216) Fan Wan Sheung (130046771) Ng Yu Heung (130037055) Shum Lai Ping (130752340) Mok Ka Ki (130227164) Content Executive Summary .p.3 Situation Analysis Company and product / brand background p.4 Customers’ needs‚ target markets p.5 SWOT analysis p.6 Marketing Objectives p.10 Marketing
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nowhere to dispose our waste‚ ______. You may be dubious that there is still a long way to this nightmare; however‚ according to the Hong Kong Environmental Protection Department‚ the three major strategic landfills in Hong Kong will be saturated in the mid to late 2010s. In other words‚ our landfills are going to be filled up within ten years. It implies that Hong Kong indeed has an imminent waste problem associated with the sturation of the landfills. At present‚ we depend merely on landfills to
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If I was he manager of the concerned organization‚ I would use three ideas to turn the dissatisfied customers to become satisfied ones. First‚ Compensate for guitar expenses. In the case‚ the guitar was crafted by Spanish master guitar maker Antonio Marin Montero who only made twenty guitars each year.And the guitar cost one hundred thousand HK dollars but we only compensate 234 HK dollars. So we need to have a reasonable compensation.For example‚ we can find the guitar maker to make a same guitar
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Is it hard to live in Hong Kong? A psychologist said that stress is a joint result of weak knowledge base plus and in sufficient support. In a highly competitive society like Hong Kong‚ everyone must work very hard for keeping a foothold. Moreover‚ Hong Kong’s Gini Coefficient has consistently at the world’s top rank‚ which implies the city’s income gap have a great disparity‚ despite a high living standard. That is how the stress comes up and let us take a close look at the issues. First of
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VACATIONS OF HONG KONG PEOPLE Hong Kong people love spending their vacations in a different city or country and they love experiencing others cultures. In early years‚ Hong Kong people travelled around through travel agencies; nowadays‚ they plan the trip and schedule by themselves because they would like to have a more flexible and special vacation. They do not only choose the places which they have not been to‚ but sometimes they will re-visit the places that they like the most and have a relaxing
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Subprime Mortgage in Hong Kong? It has already found to be very wrong for the government to loan people for "buying" a housing unit (in the US Subprime Crisis). A government is undoubtedly incompetent to run a banking business. It is highly undesirable to suggest Hong Kong government to follow the fatal suit. Ninja loan has become worldwide famous after the US Subprime Crisis‚ it stands for No Income‚ No Job‚ No Asset. But since the US government pushed to increase the homeownership ratio‚
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Calvin & Tiffunny The housing problem in Hong Kong In 28 Dec.‚2012‚ Greenview Villa began to accept Interested buyers‚ the initial enthusiastic response from the rigid demand of the property market property prices‚ has received about 600 copies of the first day of registration‚ to reflect the rigid housing demand in Hong Kong strong‚ to face a serious shortage of supply‚ high property prices high‚ and the public in buying difficult‚ apart from rising rents lead to the living environment
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we usually called SEs‚ does not have a universal definition. Generally‚ it is a business to achieve specific social objectives‚ such as creating job and training opportunities for the handicaps in our society. According to the survey conducted by Hong Kong General Chamber of Social Enterprises Limited‚ there are only a few SEs made profit under the financial support of government‚ as they claimed that the government have not provide sufficient financial support to them. However‚ can we just determine
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dishes which can literally be re-decorated into a whole new set lunch. In fact‚ food wastes account for 40% of the solid wastes in Hong Kong and a staggering amount of 3200 tons of food is disposed every day from households‚ commercial areas and food premises‚ referring to the figures of Hong Kong Environmental Protection Department. The three landfills in Hong Kong are about to be filled in10-15 years time. In view of this problem‚ three solutions are proposed including establishing recycling bins
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PCLL Conversion Examination June 2011 Examiner’s Comments Hong Kong Legal System The examination consisted of three questions two of which were compulsory. The three questions addressed: HK sources of law‚ jury service and reciprocity between the HKSAR and PRC legal systems. The examination was held over two hours and written on a closed book basis. As with past exams‚ the examiners prepared a list of factors in advance of the examination that were relevant to answering each question. Thus‚ to
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