The Commercial Press (H.K.) Ltd.‚ which is the largest bookstore chain in Hong Kong‚ currently operates twenty-two branches in Hong Kong and Macau‚ providing a wide range of quality publications. The grand opening of the Macau branch in early 2008 marked a milestone in the development of its book-selling business. Bridging Books with Readers Supported by a comprehensive central purchasing team‚ products are selected regularly from Mainland China‚ Taiwan‚ Europe and America for readers‚ securing
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Introducing "Naked Juice" to Hong Kong There is a niche market for new‚ trendy and novelty products in the food market in Hong Kong. In addition to that the imports of fruit & vegetable juices have grown 30% from 2004 to 2005 and 80% for US imports of juices. According to AC Nielsen one of the top three functional food types in Hong Kong is fruit juice with added supplements/vitamins and fermented drinks containing good bacteria. Also organic fruit juices are popular. Based on these facts
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Group Assignment Course Code: 2096MKT Course Title: Retail Marketing Convener: Dr. Owen Wright Group Members: Cheng Kwok Hung‚ Pat (2815157) Ng Wun Ying‚ Tiffany (2815764) Wan Po Yee‚ Lilian (2815159) Due Date: 06-01-2011 Word Count: 3710 Bachelor of Business (Marketing) Program Table of Contents Executive Summary 1. Literature Review 1.1 Sustainability 1.2 Store Design 1.3 Sustainable Store Design 2. Introduction of The Body Shop 3. Case Study: The Body Shop 3.1 Current Store
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The SWOT analysis of cruise product in Hong Kong Strength: - The long history and reputation of the company is the strength‚ if you ask traveling company‚ most people in Hong Kong will say our company name‚ that can proof that we have well-known brand in Hong Kong people - Our service so good and many customers satisfy our services - We provide a lot of trip for different type customer - We are such a large company that we have significant cost advantages over most of our competitors - Good
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KFC at Malaysia The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. In fact‚ KFC Malaysia has developed a distinctive Malaysian personality of its own. Especially for Malaysians KFC’s an establishment that is run by Malaysians and managed by Malaysians. When KFC took it upon to create a selection of food that would make Malaysia proud on the international scene. Kentucky Nuggets‚ for example‚ was
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Case Analysis of Hong Kong Disneyland Table of Contents Overview 1 Service Concept 2 Current Issues 3 Analysis 5 Recommendation 7 Overview Hong Kong Disneyland was opened in September 2005 through a joint venture between the Walt Disney International and Hong Kong government. Disney has been on an international expansion since it first opened its park in 1980 in Japan and China being the most lucrative market‚ Disney decided to open the park in Hong Kong after selecting the city
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Adolescents in Hong Kong This is a study of mass media in Hong Kong by focusing on how teenagers consume internet by researching on the usage & categories (this will give a solid introduction to this paper) and three modern problems (heavy uses of social platform‚ internet addiction‚ and online gaming addiction“) that a number of teenagers in Hong Kong seems to have or come across with‚ with reference to data and information that suggest the existent of these phenomenon. In addition Hong Kong’s data
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INDUSTRY IN HONG KONG Prepared for Mr. Kevin Lee CEO of Sparkle Limited Prepared by Ms. Mary Chan Sales manager for Sparkle Limited On February 18‚ 201 Sparkle Limited Date: February 10‚ 2011 To: Mr. Kevin Lee‚ CEO‚ Sparkle Ltd. From: Ms. Mary Chan‚ Sales manager‚ Sparkle Ltd Subject: Report about Jewellery Industry in Hong Kong The attached report‚ requested by you dated Jan 5‚ analyze the current business opportunities in jewelley industry in Hong Kong and also
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Asiasports: Hockey Night in Hong Kong Determining the Future Business Strategy of Asiasports Limited In March of 1999 the primary decision makers of Asiasports found themselves at a crossroads. “Barnes‚ Weir‚ and Gribble had to make decisions about whether the company should promote hockey outside of Hong Kong and its choice of sports properties. An implementation plan also had to be developed for the chosen strategy” (Delios 1). Although every one of their sports properties was profitable except
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1. Title “How can a budget airline survive in Hong Kong” 2. Aims To find out the success factors and forecast the future of budget airline in aviation industry‚ apply those factors to analyze the operation strategy of a budget airline which would like to survive in Hong Kong market. 3. Background. In the recent years‚ budget airline becomes more and more popular. Many people choose low-cost airline to save the cost in transportation so they can spend more on the activities. Ryanair‚ the largest
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