social and technological environment in Hong Kong. The research and analysis is then used to evaluate the market for potential in pet grooming service. “Hong Kong is such a cramped place that it is surprising to learn that we have hundreds of thousands of dogs sharing our city with us”‚ according to South China Morning Post (2006‚ p.14). Nonetheless‚ due to the desire for more sophisticated pet products including pet grooming services‚ the pet industry in Hong Kong has been flourishing despite the already
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tries to assess influences on the consumer from groups such as family‚ friends‚ reference groups‚ and society in general. In this essay‚ we will assess the effects and outcomes of the promotion and advertizing strategies of Kentucky Fried Chicken (KFC) and Nando’s. We will analyze their promotion and advertizing campaigns; their failures and successes; and lastly‚ what the public have to say about the two organizations. KENTUCKY FRIED CHICKEN Harland David Sanders was born September 9‚ 1890 in Indiana
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CCCH 9033 Sustainable Urban Development and Hong Kong Individual Essay Topic 2: Sustainability and Cross-boundary Mega Infrastructure Planning in Hong Kong: A Case Study of Zhuhai-Macau-Hong Kong Bridge. Accompanied with the higher level of globalization and increasingly saturated domestic market‚ modern cities and countries start gauging carefully the possible options to promote economic interaction with neighbor regions. This scenario‚ as a result‚ gives birth to many cross-boundary mega
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Strategic Management Process: Ocean Park Hong Kong Table of Contents Introduction. 2 Ocean Park Hong Kong. 3 External Environments of Ocean Park. 4 PEST Analysis. 4 Political Analysis. 5 Economic Analysis. 5 Social Analysis. 6 Technological Analysis. 6 Industry Analysis. 7 Five Forces Analysis. 7 Threat of New Entry. 8 Threat of Rivalry. 8 Threat of Substitution. 9 Threat of Suppliers. 9 Buyer Power 10 Competitor Analysis. 10 Disneyland. 10 Wetland Park. 11 Internal Environments of Ocean Park. 12
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Analysis of the Hong Kong Economy after the Financial Crisis Cao Hongliu School of Management‚ Guangdong University of Technology‚ Guangdong‚ P.R.China‚ 510520 (E-mail: hongliucao@126.com) Abstract This paper analyzes the current economic development and the status of leading industries in Hong Kong. It shows that Hong Kong economy‚ which is mainly comprised of the service industry in particular‚ facing with both opportunities and challenges after the financial crisis. Hong Kong economy has a wide
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Category Analysis of Sports and Energy Drinks in Hong Kong Introduction Our company‚ Otsuka Pharmaceutical Co.‚ Ltd‚ is planning for a product strategy to its product: Pocari Sweat. Pocari Sweat is a grapefruit-tasting‚ non-carbonated sweet beverage and is advertised as an “ion supply drink”. It is designed to increase endurance‚ replace electrolyte loss or prevent dehydration when exercising for long periods of time. Pocari Sweat is well-recognized by the local people‚ especially to the athletes
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interesting how difficult it is for KFC and other restaurants in other segments of the industry to maintain market share control price because of the amount of competition and rivalry. The restaurants face competition within their segment and with the other segments in the industry. This‚ along with the NAFTA agreement‚ has given opportunity for industry leaders‚ including KFC‚ to expand more aggressively in Latin America. Threat of New Entrants This force is weak. KFC has economies of scale holding
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Enquiry Topic: Can Standard Chartered Hong Kong Marathon promote Hong Kong people’s participation in running as an exercise? A. Problem Definition The Standard Chartered Hong Kong Marathon (SCHK Marathon) is a yearly held major sports event in Hong Kong. Gaining high acceptability both locally and globally‚ it has been awarded the “M mark” event by the Major Sports Events Committee of Hong Kong since 2004.[ Major Sports Events Committee http://mevents.org.hk/en/events_marathon.php] It was also
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Hong Kong is one of the busiest cities in the world. It is not only prominent as an Asian commercial center‚ but also famous for its air pollution‚ which haunts the lives of thousands of Hong Kong people and wastes billions of dollars of the government and the private sectors every year. It is an unchanging fact that air pollution in Hong Kong not only results in a waste of massive amounts of money‚ but also results in deterioration on the overall health standard of the Hong Kong population. No
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The topic of my paper is talk about the Hong Kong people’s identity before 1997 by analyzing a Hong Kong movie “A Better Tomorrow”. My research question is how signing the Sino-British Joint Declaration in 1984 lead the Hong Kong people identify themselves as Hong Kongers Thesis statement: The period from the Sino British Joint Declaration of 1984 to the handover in 1997 was an era of change in Hong Kong. Hong Kong people was facing a lot of problems during the transitional period and one of the
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